3 critical App Store Optimization mistakes you’re overlooking

March 29, 2020

By Binh Dang

When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known as App Store Optimization (ASO), has since been a vital aspect of many digital and mobile marketing strategies. Compared to other marketing topics, ASO tends to be specifically powerful when you look for high efficiency and low dependence on the marketing budget. Its emphasis on…

This story continues at The Next Web

Source:: The Next Web

      

No comments

You must be logged in to post a comment.
REGISTER NOW FOR YOUR PASS
 
To ensure attendees get the full benefit of an intimate technology expo,
we are only offering a limited number of passes.
 
Get My Pass Now!