A Guiding Light Into The Future Of Marketing

January 14, 2016
Aaron Polmeer

By Tom Goodwin

LAS VEGAS, NV - JANUARY 04:  Francesca Dubsky display the bottom side of the Hairmax LaserBand 82 during a press event for CES 2016 at the Mandalay Bay Convention Center on January 4, 2016 in Las Vegas, Nevada. The USD 795 unit, designed by Pinin Farina, uses 90-second treatments of red laser light at 655 nanometers to grow hair by increasing blood flow to the scalp and stimulating hair follicles. CES, the world's largest annual consumer technology trade show, runs from January 6-9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees.  (Photo by Ethan Miller/Getty Images)

The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More


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