Amazon’s Dot launch misstep: The fine line between exclusive and exclusionary

March 06, 2016
Aaron Polmeer

By Ben Woods


This week, Amazon announced two new devices – both of which can make use of voice control, and one of which serves the potentially useful option of putting Alexa commands through any stereo. As seen in other aspects of Amazon’s business – and previous device launches – the Dot and the smaller, lighter Echo (called Amazon Tap) can only be pre-ordered by paying Prime subscribers. That’s fair enough, along with all of Amazon’s other Prime benefits, the company is fully within its rights to want to offer paying customers a little reward – and those that don’t another potential reason to subscribe.…

This story continues at The Next Web

Source:: The Next Web


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