Indiegogo launches crowdsourcing for big businesses
Crowdsourcing site Indiegogo announced today at CES that it has launched a service for big businesses to garner public funding for R&D projects, validate product proposals and run cash-prize contests for new consumer-based ideas.
Like other crowdsourcing services, Indiegogo’s Enterprise Crowdfunding service also allows consumers to get their hands on new products before the general market does through pledging money toward that product’s development.
Since being launched in 2008, Indiegogo has served as a crowdsourcing platform for small businesses, charities and entrepreneurs. To date, it has run more than 400,000 campaigns.