Full Agenda

Cracking the ROI Nut: Use Iterative Technology Practices to Keep the Graph Moving up and to the Right. There is a lot of buzz in the digital technology community around proving our existence to stakeholders and demonstrating a positive return on investment for the costs of digital marketing. The glut of tools on the market to handle measurement coupled with massive investments in social media, sometimes with little to show for it, leaves leaders at many organizations asking questions. They want their agencies and teams to connect the dots connect between their investments (paid, earned and owned) and the bottom line of the business. Steve will demonstrate, through industry best practices, client case studies, and third-party data, how marketers can take what they are doing right now and apply a set of simple rules to not only demonstrate return on investment, but also create a system that is self-optimizing toward better and better returns.

Looking to implement a successful Inbound Technology program to drive leads and grow your business? Join us in this Inbound Technology strategy workshop as we will be creating the critical pieces for developing a rock solid Inbound Technology strategy. In this two hour intensive boot camp, you will be:

• Structuring your time and focus around Inbound
• Setting Goals for your program
• Developing detailed buyer personas
• Inbound Technology strategy (including inbound campaigns, blogging, social, email, etc.)
• Creating a Q3 & Q4 Roadmap

You’ll finish the workshop with a playbook and process that you can use over and over again in future Inbound Technology efforts.

In this fast-paced, inspiring, and entertaining workshop, Mark Schaefer takes you through the fundamentals of creating a technology presence on the foundations of great content. This acclaimed author and consultant will cover:

• The five foundational strategies of social media marketing
• The importance of “rich” content that powers a technology strategy
• Tips and tricks to improve your content technology while saving time and money
• Creating unstoppable content that creates business benefits
• How to ignite content

Every participant will walk away with a deeper understanding of the true mechanics of social media technology and dozens of ideas to put into action today.

Conference Kick-off and Opening Remarks welcome by Jacob Curtis, TECHSPO LA 2017 Conference Emcee.

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized, while increasing and retaining web traffic online for any company website.

Marketers need to be creative in the ways in which they manage their resources. Jeff will bring you clear examples of ways to develop a sustainable strategy, and show you the possibilities of making your creative assets work for you, efficiently. The presentation will give you the guidelines necessary, in 5 easy to follow top tips.

Success in search, and for that matter, in every earned technology channel (social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore. In this presentation, Rand will cover the quiet shifts in behavior from search engines, social networks, and web users themselves that are forcing us to change, alongside a plethora of tactics and examples of how to be the signal amidst the noise.

The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it to action to improve digital technology and analytics performance.

Proximity technology is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for the digital marketer? In this session, attendees will: understand what proximity technology is, review the positive impact proximity technology will have on digital engagement and review the issues a digital marketer will face with proximity marketing.

Industry leading companies are already tying sales and technology actions to Big Data triggers. It’s just a matter of time before Big Data is a mandatory part of any sound sales and technology strategy. In the b2b area no Big Data contributor weighs in as powerfully as social media. Companies that learn to use the Big Data that flows out of social media the most intelligently will become the industry leaders of tomorrow.

How important is it to convert your customers into your own tribe. Brian Mac Mahon is an expert in building prospect lists and converting those lists into value based tribes. He will share with you is journey from unsuccessfully trying to build a global business with cold lists and Adwords to managing his own digital tribe and having that tribe build, pay for and promote his coworking space and associated training business to previously impossible heights. How he did this and how you can do it will make you rethink digital technology and see a whole new way to bullet proof your client base and profits.

Digital experiences are now a critical part of the entire customer journey: from exploration and purchase to use and engagement. While world-class websites initiated the shift to digital, it was only the first step in using digital experiences across mobile apps, in-venue screens, and IoT connected devices that already are our future. What does this mean for the New Marketer? How does technology need to think differently about the brand’s content and data strategy in order to deliver the right digital experiences to meet and exceed the consumer’s expectations wherever they may be?

Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success and the importance of data metrics.

Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and learning. The result is a peak performing website in a fraction of the time.

You know who you need to get in front of – do just that with a highly accurate and reliable way to reach influencers across your target accounts and business segments. Business targeting uses precise, business demographics, to ensure you can target and reach to the decision makers that matter to you. Predict the right message, channel and timing for each customer experience and inform critical business decisions by using all available customer data. Henry Schuck will share his advice of effective techniques for re-targeting and predictive intelligence.

Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.

Approximately 1 billion Snaps are sent every day. Snapchat adoption and usage among mobile millennials is soaring, but brands are slow to react. Adam and Kevin will be your Snapchat

Bryan will discuss how we can communicate to customers as people, rather than data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the technology speak and adopt a more genuine language. His presentation promises to be evocative and interesting.

In a world where technology platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer discusses

• The three digital technology revolutions and the fourth that will begin in the next two years.
• The very real business challenges presented by information density
• Critical strategies to cut through the Internet noise to become the consumer’s signal
• The role of advanced filters, cognitive computing, and wearable technology in a future technology mix
• The one “killer app” for digital marketing, sales and service for the next five years

After a day of high impact Keynote presentations, Jacob Curtis, TECHSPO LA 2017’s Conference Emcee will Wrap Up and conclude the General Sessions