Web analytics are about to get seriously next level with emotion tracking

December 14, 2015
Aaron Polmeer

By Bryan Clark


Researchers at Brigham Young University may have found a truly next generation way to measure user behavior on the internet. The research started as a means to test a theory that users use a mouse differently when their mood is negatively altered. Jeffrey Jenkins, the lead author of the study, and his team, proved the theory by making test subjects angry and then tracking their mouse movements. Websites will soon know when you’re angry or frustrated. New tech research from BYU: https://t.co/rMHrFZRA8V pic.twitter.com/wHujuLLj8g — BYU (@BYU) December 14, 2015 To rile up the users, he had each take a test that was…

This story continues at The Next Web

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