Sessions

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized, while increasing and retaining web traffic online for any company website.

Ammon Fife is the Group director of data science and analytics at Bonneville Communications. He has worked on social and digital campaigns in the Consumer (Hersheys, General Mills), Hi-tech (Intel, HP, Rackspace), Pharma (Pfizer, Sanofi, Amgen), and Non-profit (Mormon.org, Huntsman Cancer Institute, UN Foundation.) spaces. He also bounces between teaching Social Media Analytics and Micro-Economics at LDS Business College and BYU-Idaho.

How important is it to convert your customers into your own tribe. Brian Mac Mahon is an expert in building prospect lists and converting those lists into value based tribes. He will share with you is journey from unsuccessfully trying to build a global business with cold lists and Adwords to managing his own digital tribe and having that tribe build, pay for and promote his coworking space and associated training business to previously impossible heights. How he did this and how you can do it will make you rethink digital technology and see a whole new way to bullet proof your client base and profits.

We’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But businesses and products do not have emotion. Humans do. In Human to Human Technology (#H2H), Bryan explores why and how communication needs to be adjusted to exude simplicity, empathy and imperfection – in the same way humans are built. Through storytelling about his own experiences, as President of a Silicon Valley technology firm, he delivers practical tools and steps you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race. Key concepts include: The Four Rules of Context, Why the Six Basic Human Needs are critical to understand to connect with your audience, How Human Sensory Building will make you a better communicator, How to avoid the “Brand Wrecking Ball”, What a “Focker Moment” is and why you should celebrate failure, The Secrets to Making Ideas Crowd Worthy, with real world consumer, non-profit and Enterprise B2B business examples, The difference between “Dark” and “Delightful” Disruption.

Industry leading companies are already tying sales and technology actions to Big Data triggers. It’s just a matter of time before Big Data is a mandatory part of any sound sales and technology strategy. In the b2b area no Big Data contributor weighs in as powerfully as social media. Companies that learn to use the Big Data that flows out of social media the most intelligently will become the industry leaders of tomorrow.

You know who you need to get in front of – do just that with a highly accurate and reliable way to reach influencers across your target accounts and business segments. Business targeting uses precise, business demographics, to ensure you can target and reach to the decision makers that matter to you. Predict the right message, channel and timing for each customer experience and inform critical business decisions by using all available customer data. Henry Schuck will share his advice of effective techniques for re-targeting and predictive intelligence.

Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success and the importance of data metrics.

Marketers need to be creative in the ways in which they manage their resources. Jeff will bring you clear examples of ways to develop a sustainable strategy, and show you the possibilities of making your creative assets work for you, efficiently. The presentation will give you the guidelines necessary, in 5 easy to follow top tips.

Proximity technology is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for the digital marketer? In this session, attendees will: understand what proximity technology is, review the positive impact proximity technology will have on digital engagement and review the issues a digital marketer will face with proximity marketing.

Digital experiences are now a critical part of the entire customer journey: from exploration and purchase to use and engagement. While world-class websites initiated the shift to digital, it was only the first step in using digital experiences across mobile apps, in-venue screens, and IoT connected devices that already are our future. What does this mean for the New Marketer? How does technology need to think differently about the brand’s content and data strategy in order to deliver the right digital experiences to meet and exceed the consumer’s expectations wherever they may be?

“You are wasting time and resources on your website and don’t even know it.” – It’s time to take a step back and challenge the assumptions of traditional web design. What we think the process should be, is in-fact causing wasted time, money and opportunity.

Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and learning. The result is a peak performing website in a fraction of the time.

In a world where technology platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer discusses

• The three digital technology revolutions and the fourth that will begin in the next two years.
• The very real business challenges presented by information density
• Critical strategies to cut through the Internet noise to become the consumer’s signal
• The role of advanced filters, cognitive computing, and wearable technology in a future technology mix
• The one “killer app” for digital marketing, sales and service for the next five years

An overview on how technology, digital, social and consumer empowerment are changing the future of the music business and how that is presenting almost limitless opportunities, for new business models, collaborations and partnerships with brands and consumers (yes partnerships with consumers!). Mike Tunnicliffe will explore how disruption and disintermediation are working to help create a ‘Brand new Music Business’.

It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand Fishkin will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).

The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it to action to improve digital technology and analytics performance.

Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.