This little carbon-sucking machine could crack DAC’s big energy problem

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By Siôn Geschwindt

Direct air capture (DAC) features prominently in the climate plans of many world governments, and has drawn billions of dollars in private investment. And yet, as the costs of the technology remain prohibitively high, some doubt whether we can depend on it at all.  Mission Zero Technologies, a startup based out of the UK, believes we can — but by doing things a little differently. It has developed a modular, carbon-sucking machine that it says is cheaper and more efficient than the contraptions currently under development. The device pulls in air from the atmosphere and passes it over a water-based…

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AI to create a half billion new jobs — here’s why

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While many users see generative artificial intelligence (genAI) technology as automation tools that will eliminate many of today’s jobs, most in the IT industry see it as a generator of knowledge jobs.

That’s because genAI tools such as ChatGPT and Midjourney can help eliminate mundane tasks, freeing up workers to take on more valuable creative roles and be more productive.

GenAI is also expected to “democratize jobs.” That is, the technology will enable employees without computer science degrees to create applications using AI-augmented coding. Already, many companies see that possibility as genAI’s “low-hanging fruit.”

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Source:: Computer World

How To Set Up A Remote Game Streaming Server using Moonlight?

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By Hisan Kidwai

NordVPN

When game streaming platforms like Stadia first launched, they promised a future where people wouldn’t need to invest in a gaming laptop or console and could enjoy games anywhere. While many of these platforms failed miserably, the concept of gaming from any location persisted and gave rise to devices like the PS Portal. However, rather…

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Riddled with debt, Sweden’s Embracer sells Star Wars game maker for $500M

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By Siôn Geschwindt

Swedish gaming company Embracer Group has sold a big chunk of one of its biggest subsidiaries, US-headquartered Saber Interactive, in a deal totalling $500mn.  The buyer is Beacon Interactive, a holding company recently formed by none other than Saber’s own co-founder Matthew Karch. In a letter shared with Bloomberg, Karch said he was buying back the rights to his company and many of its studios because “they represent the best of what Saber is and can be.”  Saber Interactive is currently overseeing the development of 38 games, including Warhammer 40,000: Space Marine 2, John Carpenter’s Toxic Commando, and Jurassic Park:…

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ASML backs €110M Dutch deeptech fund for quantum, semiconductors

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By Linnea Ahlgren

The pride and joy of the Dutch tech ecosystem, ASML, has featured heavily in the news this past couple of weeks, after news broke the government was scrambling to keep the company in the country. However, ASML’s plans to potentially relocate due to difficulty securing talent and infrastructure bottlenecks does not mean it is not still actively supporting the Dutch tech ecosystem. The company has just contributed an undisclosed amount to Eindhoven-based DeepTechXL’s €110mn fund. The VC is  looking to invest in deeptech startups in the fields of quantum technologies, photonics, semiconductors, and other complex mechanical engineering. “DeepTechXL is much…

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Devin AI: Everything You Need To Know About “World’s 1st AI Software Engineer”

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By Hisan Kidwai

cognition labs logo

Artificial Intelligence chatbots have taken the world by storm, be it by allowing individuals to make songs or create images. However, perhaps the best implementation of these chatbots is in the coding/programming industry, where they can potentially streamline time-consuming tasks such as debugging. While platforms like OpenAI’s ChatGPT or Google’s Gemini boast extensive programming capabilities,…

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French MoD taps 5 startups to develop fault-tolerant quantum computer

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By Linnea Ahlgren

Quantum computers have an almost mythical status among data scientists and researchers. The dream of emerging out of the NISQ (noisy intermediate-scale quantum) era into a world of fault-tolerant qubits generating unbreakable encryption or solving climate change keeps many startups going despite difficult investment propositions with longer return horizons. But quantum technologies don’t only inspire wonder and excitement — they are also a growing geopolitical concern. More and more countries are setting up ambitious quantum strategies, and the US has placed export controls on equipment that supports quantum technology development to China. As part of its €1bn National Strategy for…

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‘French scar’ leaves another mark on TikTok’s painful week

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By Thomas Macaulay

TikTok’s rough week in the west went from bad to worse today when Italian authorities slapped the app with a €10mn fine over a viral challenge called the “French scar.” The game invites users to pinch their cheeks until they leave a lasting bruise. It became particularly popular in Italy, which prompted scrutiny from the country’s competition regulator. Following a probe, investigators concluded that TikTok had failed to protect users from “the potentially dangerous” content. The watchdog warned that the French scar threatened the “psycho-physical safety” of users — particularly minors and vulnerable people. “Moreover, this content is systematically re-proposed…

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AI hallucination mitigation: two brains are better than one

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As generative AI (genAI) continues to move into broad use by the public and various enterprises, its adoption is sometimes plagued by errors, copyright infringement issues and outright hallucinations, undermining trust in its accuracy.

One study from Stanford University found genAI makes mistakes when answering legal questions 75% of the time. “For instance,” the study found, “in a task measuring the precedential relationship between two different [court] cases, most LLMs do no better than random guessing.”

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Source:: Computer World

Portable Power Bank Statistics 2024: By Market Share, Region, and Technology

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By Barry Elad

Portable Power bank

Introduction

Portable Power Bank Statistics: As to reports, the market size of portable power banks is expected to reach around $13.87 billion by the end of 2023 and $19.21 billion by the end of 2030. The market growth of portable power banks is increasing due to the increasing adoption of mobile phones and Smartphones. The portable power bank offers high-speed charging with a capacity range of around 10,000mAh to 20,000mAh. In the coming future researchers are expecting that every company of wireless charging power banks will grow enormously.

These Portable Power Statistics include insights from various aspects that provide light on how fast the power bank industry is growing around the world.

(Source: cloudfront.net)

Editor’s Choice

  • According to the reports of Future Market Insights, in 2023 the global market size of the portable power bank is estimated to reach around $16.89 billion.
  • On the other side, by the end of 2033, the industry is going to be $55.34 billion with a CAGR of 12.6% from 2023 to 2033.
  • According to the reports of Global News Wire, the global market share of power banks in 2023 is predicted to be $12.54 billion, which has increased from last year.
  • The global market size of the industry is expected to grow at a CAGR of 6.3% from 2023 to 2031.
  • As of reports, the largest market share in 2023 is going to be accounted for by the Asia Pacific region (65%).
  • According to Statista reports 2023, MAXAOK power banks have the highest battery capacity of 50,000mAh around the world.
  • The highest market value is going to be achieved by the United States with around $8.57 billion at a CAGR of 11.3% from 2023 to 2033.
  • As of reports, in 2023 the leading technology of portable power bank is to emerge as Lithium-ion Battery.
  • The global market size of lithium-ion batteries is supposed to grow around $54.4 billion by 2023.

What is a Portable Power Bank?

Power banks are termed rechargeable batteries or chargers which are placed within a case that provides additional life to the battery when needed for charging smartphones, smart watches, tablets, and computers. They are available in different variations such as slim size, pocket-friendly size, larger size, lower, and higher capacity. According to Vantage market research; 2030 the portable power bank market size is expected to grow up to $26.35 billion by 2030 with a CAGR of 10.20% from 2023 to 2030.

Advantages of Portable Power Bank

  • The portable power banks allow for boosting the device’s battery life as these days people are heavily dependent on smart devices in every field of life.
  • Power banks can be used in Smartphones, smart watches, laptops, desktops, and other electronic devices.
  • This device allows you to stay connected anywhere, and anytime mostly during outdoor adventures and long-distance flights.
  • The significant advantages are compact, lightweight, and easily transported into pockets, handbags, and backpacks.
  • This device enables multiple device charging, high-speed charging, board compatibility, long lifespan, and economical.

Facts on Portable Power Bank

  • According to market research, around 65% of college students chose to purchase portable power banks.
  • These days, multiple power bank manufacturers are working on portable power banks to equip devices with Type-C USB connectivity.
  • The growth factors of the portable power bank industry are due to the increasing demands in the sectors of Smartphones, automobiles, and electronic device manufacturing companies.
  • The category of portable power bank varies in capacity range such as 1,000 MAH to 2,500 MAH; 2,510 MAH to 5,000 MAH; 5,010 MAH to 7500 MAH; 7,510 MAH to 10,000 MAH, and above 10,000 MAH.
  • According to Vantage market research, the popular type of portable power bank is Lithium-ion cells that can be recharged more than 500 times.
  • The best example is the RAVPower Portable Charger External Battery Pack is Qualcomm Quick Charge 3.0 which offers around 20800mAh capacity.

General Statistics

Power Bank Market

(Source: mordorintelligence.com)

  • As of the above graph analysis, the global market share of portable power banks in 2023 is predicted to be $12.54 billion.
  • By the end of 2028, the market share is expected to increase by $18.77 billion with a CAGR of 8.40% from 2023 to 2028.
  • The fastest and largest growing region is the Asia Pacific region and North American region respectively in 2023.
  • The leading players in the industry are Lenovo, Panasonic, Philips, MI, and RealMe.
  • The largest product type segment of the industry is 10001mAh to 20000mAh with a share of more than 80%.
  • The top 5 manufacturers of the global portable power bank are MI, Romoss, Anker, Sunvalley, and Samsung which make a share of more than 10% in the year 2023.

Portable Power Bank Statistics by Country

  • In 2023, the North American region is dominating the overall market share of portable power banks around the world.
  • However, the highest market share is to be attained by China in 2023 and the market value is expected to reach above $14.03 billion with a CAGR of 14.1% between the years 2023 and 2033.
  • The 2nd highest market value is going to be achieved by the United States with around $8.57 billion at a CAGR of 11.3% from 2023 to 2033.
  • The sales in the European region are also flourishing and in the United Kingdom, the market value of the portable power bank industry is going to be $1.44 billion by 2033 at a CAGR of 10.9% during the forecasted year.

Portable Power Bank Statistics by Region

portable-battery-pack-power-banks-market

(Source: coherentmarketinsights.com)

  • As of reports, the largest market share of portable power banks in 2023 is going to be accounted for by the Asia Pacific region resulting in 65%.
  •  Furthermore, other regional shares of this industry are followed by North America (15%), and Europe (15%) respectively.
  • Lastly, the Middle Eastern African and Latin American share of the industry did not increase much around 7% and 4% respectively.

Portable Power Bank Statistics by Technology

  • According to the reports of Grand View Research, the global market size of lithium-ion batteries is supposed to grow around $54.4 billion by 2023.
  • Whereas, the compound annual growth rate from 2024 to 2030 is expected to be 20.3%.

global-market-distribution-of-lithium-ion-battery-makers-between-january-and-august-2023
(Source: statista.com)

  • The above graph describes the global market distribution of lithium-ion battery makers from January to August 2023.
  • The highest percentage of battery makers share was achieved by CATL (36.9%).
  • Furthermore, other distributions of lithium-ion battery makers are followed by BYD (15.9%), LG Energy Solution (14.2%), Panasonic (7.1%), SK On (5.1%), CALB (4.7%), Samsung SDI (4.1%), Gotion High-tech (2.1%), Eve Energy (2.1%), and Sunwoda (1.4%).
  • On the other hand, according to the reports of Industry ARC, the estimated market size is around $6.5 billion by the end of 2027 with a CAGR of 7.1% from 2022 to 2027.
  • According to the Research Nester reports, by the end of 2035 the market size of Nickel Cadmium Batteries is expected to reach $2 billion with a CAGR of 3% from 2023 to 2035.

Portable Power Bank with Battery Capacity

power-banks-with-the-highest-battery-capacity-worldwide-in-2023

(Source: statista.com)

  • As of the above graph analysis, the MAXAOK power banks have the highest battery capacity of 50,000mAh as of September 2023.
  • Furthermore other portable power banks battery capacity are followed by Anker PowerCore+ 26800 (26,800mAh), Anker PowerCore III Elite (25,600mAh), Anker PowerCore (20,100mAh), Omni 20 USB-C (20,000mAh), Muto (20,000mAh), Mophie Powerstation Plus with built-in cables (12,000mAh), and INU (10,000mAh).

Types of Portable Power Banks

  • Goal Zero Flip 24 Power Bank (best portable power banks for hiking purposes).
  • BioLite Charge 80 PD Power Bank (best for backpacking)
  • Goal Zero Yeti 200X Portable Power Station (best for car camping) and Goal Zero Yeti 500X Portable Power Station (best for large group car camping).
  • BioLite BaseCharge 1500 (best for extended trips)
  • EcoFlow DELTA max Portable Power Station (best for emergencies)

Best Portable Power Banks of 2023

UGreen-145W-Power-Bank
(Source: amazon.com)

  • UGreen 145W Power Bank (best power bank for charging tablets and laptops)
  • The battery backup of the charger is 25,000mAh and can charge a laptop at 100W.
  • These chargers include two USB-C ports and one USB-A port.
  • iPhone 14 Plus can be charged at 26W, Z Fold 5 can be charged at 22W, and 96W for laptops.
  • This is available at Amazon which costs around $90 – $150.

Iniu-Portable-Charger
(Source: amazon.com)

  • Iniu Portable Charger (best power bank on a budget used for phones and tablets)
  • The batter backup is around 10,000mAh, and very compact which can be easily carried within pockets.
  • These power banks have 2 normal USB ports and a single USB-C port
  • This is also available at Amazon that costs around $18

Anker-521-Power-Bank
(Source: media.cnn.com)

  • Anker 521 Power Bank ( best portable power banks for phones)
  • The battery backup capacity is 5000mAh available.
  • They include 2 USB-C ports each capable of generating 45W of power.

Conclusion

As of today, after completing the article on Portable Power Bank it has been assumed that the overall market is growing enormously due to the adoption of the huge amount of Smartphones around the world. The portable power banks can charge a Smartphone 3 times more than others. The advanced technology used in such devices has improved the features of super-fast charging capabilities and enables 2 to 3 USB ports for charging multiple devices. This article includes many effective statistics that are described elaborately and hope will help you understand the topic better. 

Source:: Coolest Gadgets

UK looks to nature to train AI at 0.1% of the cost

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By Linnea Ahlgren

Computing power to develop artificial intelligence does not come cheap. While you can build a simple AI chatbot for next to nothing, training a fine-tuned model on large data sets can cost millions of dollars. In order to lower the costs associated with training AI the UK’s Advanced Research and Invention Agency, or ARIA, has launched a programme called Scaling Compute. The initiative is committing £42mn to find new, more economic alternatives to the energy-intensive hardware currently utilised to support the explosion in demand for compute driven by the arrival of generative AI. And it is encouraging funding applicants to…

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5 Easy Ways To Fix Discord Keeps Crashing Error?

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By Hisan Kidwai

Discord down, Discord outage

Discord is by far one of the best online community platforms, owing to its extensive user base and feature-rich design. Despite the company’s ongoing efforts to improve the app, many users still encounter instances where Discord keeps crashing. Here are five easy ways to address this issue. 5. Delete Custom Keybinds While custom keybinds on…

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EU finally adopts AI Act, marking a ‘new era’ for artificial intelligence

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By Thomas Macaulay

The EU has officially adopted the AI Act, the world’s first comprehensive rulebook on artificial intelligence. Members of the European Parliament (MEPs) overwhelmingly endorsed the regulation on Wednesday. The law passed with 523 votes in favour, 46 against, and 49 abstentions. “Europe is NOW a global standard-setter in AI,” Thierry Breton, the bloc’s commissioner for the internal market, wrote on X. Breton’s claim was echoed across the tech world — although not always with praise. Supporters praised the act’s attempt to reduce AI risks, but critics warn that the rules will inhibit innovation. Still, both sides expect the legislation to…

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Source:: The Next Web

Nike Statistics 2024 By Revenue and Market Share

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By Barry Elad

nike-shoe-revenue-by-year.

Introduction

Nike Statistics: Nike is a multi-national corporation engaged in manufacturing, developing designs global marketing, as well as the sales of equipment, footwear development,

clothing and services. Nike is the biggest provider of athletic footwear and clothing, as well as a major producer of sporting equipment. Its headquarters are located near Beaverton, Oregon, in the Portland metropolitan area. It was founded by Bill Bowerman and Phil Knight in the name of “Blue Ribbon Sports” on January 25 1964. The company was officially renamed “Nike Inc.. on May 30th 1971. Nike also produces sportswear and equipment. Nike also operates retail stores under the name Nike Town. Nike has a long-standing relationship with famous athletes and teams across the world and is famous for its logos “Just Do It” and the Swoosh Logo. We’ll provide more details about Nike Statistics within the following article.

Editor’s Choice

  • As of 2021, the United States is Nike’s biggest market, generating almost $17.2 billion in revenue.
  • In 2022, the company spent $3.1 billion on marketing and promotion.
  • Nike has become among the 50 most valuable companies globally, with a market capitalization of $197.8 billion.
  • Nike and the Nike swoosh logo have been registered in 170 jurisdictions worldwide.
  • Nike’s Annual Revenue in 2022 was $46,710 million.
  • As of 2022, Nike operates a total of 1,046 retail stores globally.
  • According to Forbes, Nike is the world’s 13th most valued brand, having passed Adidas, which is 51st.
  • In February 2022, Nike.com had almost 98 million visits.
  • American visitors accounted for 34% of total visitors, whereas the Republic of Korea was in second place at 11%, followed by the UK in third place.
  • In 2021, Nike held about 27% of the United States sports footwear market.
  • In the second quarter of the 2022 fiscal year, sales for NIKE Direct grew by 16% to $5.4 billion, and digital sales grew by 25%.
  • Nike’s revenue includes buildings valued at $2.44 billion and machinery and equipment valued at $2.75 billion.
  • As of February 2023, Nike has a market cap of $197.43 Billion.
  • Nike placed 85th in the Fortune 500, declaring that it is the 85th largest company in America in terms of revenue.

Nike Revenue Statistics

  • As compared to the value of 2017, Nike’s shoe revenue has increased by 38.4% in 2023.
  • In 2020 and 2021, Nike’s total revenue was $23.3 billion and $28.0$28.0, respectively, with growth rates of 8.5% and -3.7%, respectively.

(Reference: runrepeat.com)

  • Nike’s revenue dropped 3.75 percent during the pandemic in 2021.
  • Roughly, the total sales of Nike footwear did not decrease. This deduction in the rate is caused by the increase in sales of Nike apparel, which took up 29% in 2021 and 29.9% in 2022.
  • About 1.3 points increase from the previous 66.8%.
  • Compared to 2020, the highest rate of increase in total revenue for past years was when the figures rose by 20.2%.
  • In 2018, the total revenue was $22.3 billion, with 5.7% growth, whereas in 2019, it was $24.2 billion, with 8.5% growth.
  • Nike’s total shoe revenue share reached $29.2 billion in 2022.
  • In the years 2022 and 2023, Nike’s total revenue was $29.2 billion and $33.1, with 4.3% and 13.4%, respectively.
  • In 2023, Nike’s footwear sector registered a 68% share compared to the total company revenue.
  • During the COVID-19 pandemic, Nike’s footwear revenue share increased from 66.2% to 66.7% and grew to 67.4%.
  • From 2017-2022, the Nike shoe market comprised 64.5% of Nike’s total company revenue.

Nike Employee Statistics

  • Nike has employed almost 83,700 employees globally as of May 31, 2023.
  • The largest group of Nike website visitors is between 25 and 34 years old, making up 30.82%.
  • On a global platform, Nike has over 500,000 employees producing its footwear.
  • In addition, outsourcing its production has given Nike more flexibility and responsiveness to market trends and customer demands.
  • Following closely, customers aged between 18 and 24 use 25.89% of the website.
  • In 2022, Nike. Inc. has a global workforce of almost 79,100 employees, reflecting a growth of nearly 7.91%.
  • Nike also emphasizes fair labor practices and ethnic sourcing.
  • Outsourcing as a production strategy has resulted in success on a global athletic footwear standard.
  • Age groups between 35 and 44, 45 to 64, 55 to 64, and 65+ also show notable interest in Nike’s products, making up almost 19.94%, 12.32%, 6.87%, and 4.16% of visitors, respectively.
  • As per Nike Statistics, 44% of the workforce is females, and almost 56% is male.
  • Nike also outsources the work to contractors in other countries, such as the Philippines, China, Vietnam, Indonesia, and Taiwan.
  • The maximum number of employees identified was 61% White, 16% Hispanic or Latino, and 11% African American.
  • The tenure for an employee at Nike is 3.3 years.
  • Nike implies quality control measures to guarantee that the products manufactured by the contractors are considered to the company’s standards.
  • Nike’s outsourcing decision has benefited it by lowering its inventory levels, minimizing price markdowns, and guaranteeing customer satisfaction.
  • Nike’s minimum annual salary is $37,434, and employees tend to support the Democratic party.
  • Nike prioritizes employee development and growth through extensive training programs and investment in professional development.

Nike Demographics

  • Nike is a rare brand with a vast target audience. It targets consumers aged 18 to 40.
  • As per Statista, in 2020, the official Nike sales showed a remarkable income.
  • As per Statista, Nike women’s clothing and sportswear generated almost 46.4 billion in revenue in 2021.
  • Menswear generates more noteworthy revenue with 14.2 billion Euros.

Nike Geographical Statistics

  • 34% of Americans, 11% of residents of the Republic of Korea, and 5% of U.K. residents visit the Nike website.
  • Roughly 5.3 million people claim that they have worn Nike clothing in 2023.
  • Nearly 61% of the men in the U.K. like Nike products. Nike is the most popular sportswear brand in the United Kingdom. Almost 4 out of 5 men have at least 1 product of Nike.
  • Nike Sports accessories are used by almost 1.5 million people in the U.K.
  • In 2022, North America generated revenue of $17.2 billion or 39%, whereas revenue from the EMEA area was $11.5 billion and $11.5 billion, respectively. China generated $8.3 billion in revenue, and the LATAM and APAC regions generated 45.3 billion and 45.3 billion, respectively.
  • Nike is notable in the global logistics and distribution section, having many distribution centers worldwide.

Nike Advertising Statistics

  • In 2020, Nike only spent almost $3.59 billion U.S. dollars on advertising.
  • Nike spent almost $150.4 million on social media only in 2021.
  • Nike’s T.V. spending was almost $239.6 million in 2022.
  • Nike spent almost $49.2 million on advertisements in the U.S. in just March 2022.
  • As of 2020, Nike has always been a leading advertiser in the clothing and sports accessories industry in the U.S., and advertising spends almost $691 million.
  • 73% of Nike’s advertisements were sports-themed in 2022.
  • Nike used the 1988 slogan “Just Do It,” which was known by almost 90% of Americans.
  • Nike’s digital advertising spent almost 13% more than last year.

Nike Stores Worldwide

Year Number Of Stores
2023 1032
2022 1046
2021 1048
2020 1096
2019 1152
2018 1182
2017 1142
2016 1045
2015 931

(Source: marketsplash.com)

  • In 2023, Nike will operate 1,032 retail stores globally, with stores located in the United States and other countries worldwide.
  • In 2015 and 2016, Nike started with 931 and 1045 stores worldwide.
  • As we move forward in the years 2017, 2018, and 2019, the global count of the stores was 1142, 1182, and 1152, respectively.
  • In 2020 and 2021, Nike’s sales and demand reduced, and there were 1096 and 1048 outlets, respectively.
  • The numbers were 1046 and 1032 in 2022 and 2023, respectively, so no special change was observed.
  • Europe is another primary market for Nike’s growth.
  • 50% of the Nike factory stores, a 3rd are in-line and employee stores and a quarter are Converse stores.
  • Nike’s target market is a variety of places all over the globe, generally in urban centers.
  • Nike generates more revenue from North America than any other part of the world.
  • Nike has seen noteworthy growth in emerging markets like China, Brazil, and India, with significant sales of sports and fitness products.
  • According to Nike Statistics, Nike has made an established stride in Asia, especially in China, Japan, and South Korea.

Nike Sponsorships and Endorsements

  • Nike has been named the world’s most remarkable sports brand, with a value of $452 million.
  • According to Nike Statistics, Turkey has the most Nike stores, with almost 170 official retail shops.
  • In 2020, the organization employed nearly 75,400 employees.
  • Air Jordan was introduced in accumulating $94.6 million in sales during 1st year.
  • Nike spends almost $4.5 billion on sponsorships and athletes per year.
  • Per SportsPro, Nike has nearly 8.7 billion in revenue from social media engagement posts promoting the brand.
  • As per Statista, Nike has 1,048 stores all around the world.
  • As per The Richest, Air Jordan generates almost $73 million annually.
  • Nike has 73,300 workers globally.
  • As per Statista, Nike has 40 stores in the United Kingdom.

Most Expensive Nike Footwear

  • Solid Gold OVO* Air Jordan 10 is worth $2 million to date.
  • Kanye West * Nike Air Yeezy 1 ‘Prototype’ is worth $1.8 million respectively.
  • Michael Jordon’s Game-Worn Nike Air Ship is worth $1.47 million.

Nike Endorsements Facts

  • Nike, a popular footwear and sportswear company, sponsors many sporting events, including the Super Bowl.
  • Nike is a sponsor of the prestigious football club FC Barcelona.
  • At the time of Fox’s Super Bowl LVII telecast, Nike was the most popular brand, which had almost 1,079 seconds of on-screen time, and the media cost $211.1 million.
  • The 57th edition of the Super Bowl took place at the State Farm Stadium in Glendale, Arizona, on February 12, 2023, which marked the cumulation of the National Football League.
  • Nike spends almost $4.5 billion on sponsorships and athlete endorsements every year.
  • The Dawn Project aired an almost 30-second advertisement that calls for a ban on Tesla’s Full Self Driving system.
  • The Tesla advertisement costs $598,000, and it features a video clip.
  • According to SportsPro, Nike is the world’s most-marketed sports brand, with a value of $452 million.
  • Nike’s athlete endorsements involve a lifetime deal with Cristiano Ronaldo, predicted to exceed $750 million in the coming years.

Technology Used by Nike

  • Nike Fit: This technology uses augmented reality to measure your feet and recommend the right size for Nike footwear. It aims to enhance the online shopping experience by ensuring a better fit.
  • Nike Adapt Technology: Nike Adapt is a self-lacing technology that allows users to adjust the fit of their shoes using a smartphone app. This technology was initially introduced in the Nike HyperAdapt and later in the Adapt BB basketball shoe.
  • Nike Flyknit: Flyknit is a technology that utilizes a lightweight, knitted upper material to create a form-fitting and virtually seamless shoe. It provides support and breathability while reducing waste in the manufacturing process.
  • Nike React Foam: Nike React is a cushioning technology used in the midsoles of some Nike running and basketball shoes. It is designed to be responsive, durable, and lightweight.
  • Nike Dri-FIT: Dri-FIT is a moisture-wicking fabric innovation used in Nike apparel. It helps keep athletes dry and comfortable by pulling sweat away from the body to the fabric’s surface.
  • Nike Air: Nike’s Air cushioning technology, introduced in the Air Max series, provides lightweight and responsive cushioning by incorporating pressurized air into the midsole.
  • Nike Vaporfly: The Vaporfly series, including the Vaporfly and Alphafly, features innovative designs and materials to improve running performance. These shoes gained attention for their use in elite marathons.

Conclusion

Nike Statistics states that the brand is among the 50 most valued organizations globally and the number 1 sports brand worldwide. Nike’s profits were adversely affected during the pandemic, and its profitability decreased. Nike’s sponsorship continues to prosper, and Nike’s brand loyalty statistics show how consistent it is with all demographic groups. Nike has several physical retail stores that are witnessing a decline, but Nike likers all over the globe still need to go online. Innovative strategies range from investing in digital advertising to outsourcing products. Nike’s journey is an enthralling statement of the potential of strategic advertising.

Source:: Coolest Gadgets

Brain stimulation tech wins €5M to fight depression at home

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By Linnea Ahlgren

Depression affects approximately 280 million people all over the world, and disproportionately affects the female population — it is 50% more common in women than men. Treatments range from psychotherapy and lifestyle adjustments to antidepressants and more experimental concepts: brain stimulation therapies. Sooma, a medtech startup based in Helsinki, Finland, is focused on the latter. The company has developed a portable brain stimulation device for Transcranial Direct Current Stimulation (tDCS). Its neuromodulation device is already the most prescribed tDCS therapy worldwide, with over 20,000 people having received treatment. Sooma announced today it has secured additional growth funding of €5mn to…

This story continues at The Next Web

Source:: The Next Web

This startup taps quantum, AI to fast-track discovery of new materials

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By Siôn Geschwindt

From batteries and semiconductors to energy storage, the transition to green technologies requires the development of new, sustainable materials at an unprecedented pace. German startup Quantistry believes it can fast-track the discovery of such materials using a mix of quantum tech, physics-based simulations, and machine learning. By automating the process, it looks to sidestep the “high costs, fragmented expertise, and slow innovation” inherent to classical R&D.  Quantistry has developed a cloud-based platform powered by small-scale quantum computers and AI, that allows users to determine material and molecular properties in simulation, rather than in real-life. This removes much of the trial…

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Source:: The Next Web

Elon Musk’s suit against OpenAI — right idea, wrong messenger

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Loose cannon, always-looking-for-attention Elon Musk has again thrust himself into the public eye, this time by suing OpenAI and CEO Sam Altman for breaching its founding agreement by turning the company away from its non-profit roots and cashing in on the billions of dollars available in the generative AI (genAI) gold rush.

At stake in the suit is Microsoft’s $13 billion investment in the company. Musk claims that OpenAI was originally founded to share its wares with the world by open sourcing its technologies, something it abandoned thanks to the relationship with Microsoft.

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Source:: Computer World

Healthcare pros show interest in Apple's Vision Pro — survey

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Healthcare is a huge opportunity for Apple’s Vision Pro, with up to three-quarters of US healthcare professionals open to exploring how to use the devices at work, a Tebra survey indicates.

The survey of of 130 healthcare professionals and 1,003 Americans seems well-timed. We’ve seen a cavalcade of health-related applications for visionOS appear since the device first arrived last month. It’s already widely understood that spatial computing will usher in transformative change across a multitude of industries — and healthcare seems ripe for that kind of disruption.

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Source:: Computer World

Dutch cybersecurity startup bags €36M amid spike in online attacks

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By Siôn Geschwindt

Dutch startup Eye Security has raised €36mn as it looks to defend European businesses from cyber criminals.  Founded in 2020 by a group of Dutch intelligence and security experts, the Hague-based outfit provides cyber protection, incident response, and cyber insurance services to small-to-medium sized companies.  The funding round, which brings Eye Security’s total amount raised so far to €57.5mn, was led by JPMorgan, the private investment arm of American financial giant JPMorgan Chase. Eye Security plans to use the cash to consolidate its presence in the Netherlands, Germany, and Belgium. It also aims to expand into other European nations. Eye…

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Source:: The Next Web

Watch: Declassified footage of UK DragonFire laser weapon in action

Home » Archive by Category "Technology"

By Siôn Geschwindt

The UK’s Ministry of Defence (MoD) has released declassified footage of its DragonFire laser weapon.  DragonFire shoots a high-power beam at the speed of light. It’s so precise, it can fry a target the size of a coin from a kilometre away. This “never seen before” footage and imagery shows the laser cannon in action at a site in the Hebrides, a remote archipelago off the coast of Scotland. The video also includes CGI footage of the laser weapon zapping military drones out of the sky — one of DragonFire’s potential real life use cases.  DragonFire is being developed for…

This story continues at The Next Web

Source:: The Next Web

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