Lenovo open to making a HoloLens competitor

January 08, 2016
Aaron Polmeer

By Agam Shah

Microsoft’s HoloLens hasn’t even hit the market yet, but the idea of Lenovo bringing out a virtual-reality headset competitor is not at all far-fetched, according to the company’s chief technology officer, Peter Hortensius.

“We’re comfortable with bringing these kinds of things to market as customer demand grows,” Hortensius said in an interview with the IDG News Service.

The concept of virtual reality is already becoming popular, but Hortensius is especially hot on augmented reality, in which virtual objects are superimposed on top of the physical world via a headset like HoloLens. VR and AR are going to be big, and Lenovo wants to be a part of the fast-growing market, Hortensius said.

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