How to Get the Most Out of Sponsoring an Event

Sponsoring an event is one of the most effective ways to increase brand visibility, connect with a targeted audience, and achieve measurable business goals. Whether you’re participating in the best tech event sponsorship opportunities or exploring innovative ways to engage attendees, strategic sponsorship can deliver powerful results. Let’s dive into how to maximize the value of your sponsorship investment.

What Do You Get Out of a Sponsorship?

Sponsorship goes beyond simple advertising. It provides unique opportunities for businesses to directly interact with their audience, build credibility, and drive ROI.

Types of Sponsors with Examples

There are several types of sponsorships, each offering distinct benefits:

1. Title Sponsors: These sponsors receive the most prominent branding, often featured as part of the event’s name. For example, TECHSPO’s title sponsors are showcased on banners, websites, and keynote stages, ensuring maximum exposure.
2. In-Kind Sponsors: These sponsors contribute goods or services rather than cash. For instance, a tech company might sponsor free Wi-Fi or tech-related giveaways like mobile chargers.
3. Activity Sponsors: These sponsors back specific activities, such as networking sessions or breakout workshops. A great example is sponsoring a keynote speech or an interactive AR demonstration.

Creative Sponsorship Examples

Creativity in sponsorship activations can leave a lasting impression. Some examples include:

• Hosting live product demos or immersive VR experiences.
• Sponsoring eco-friendly swag like reusable totes or sustainable tech gadgets.
• Partnering with influencers to amplify event buzz both online and on-site.

One attendee shared their experience with TECHSPO sponsors:
“The sponsors at TECHSPO weren’t just there to advertise—they delivered hands-on experiences that showed real value. I left the expo with more than just business cards; I left with actionable ideas”​.

Event Sponsorship Companies

Partnering with event sponsorship companies simplifies the process of finding and executing the right sponsorship opportunities. TECHSPO’s tailored packages, for instance, provide sponsors with a clear path to ROI, offering solutions that align with business goals.

What Are 3 Ways That You Can Maximize the Value of Your Sponsorship?

Maximizing your sponsorship ROI requires more than just signing a contract. Here are three actionable strategies to ensure success:

1. Create Memorable Attendee Engagement

Active engagement is key to standing out. Don’t just sponsor—participate. Set up an interactive booth, host a workshop, or deliver a keynote speech to capture attendees’ attention. Offering value through engaging activities, like AR demos or one-on-one consultations, can help your brand stand out.

For example, a TECHSPO sponsor who hosted a live demo booth shared:
“We didn’t just sponsor; we created an experience. Visitors engaged with our demo, and many followed up immediately. It was one of our most successful activations”​.

2. Leverage Pre-Event and Post-Event Opportunities

Maximizing visibility begins before the event and continues afterward. Promote your sponsorship on social media, in newsletters, and through press releases to ensure attendees know to look for you. After the event, follow up with attendees, share key takeaways, and measure your results.

A recent TECHSPO participant shared this insight:
“Our pre-event marketing campaign drove significant traffic to our booth. Coupled with our post-event follow-ups, we secured leads that turned into tangible partnerships”​.

3. Align Sponsorship with Marketing Goals

Your sponsorship should be integrated into your broader marketing strategy. For example, if you’re launching a new product, align your sponsorship activities to highlight that offering. Hosting a workshop or delivering a case study presentation at the event can establish your expertise while promoting your solutions.

Sponsoring an educational session at TECHSPO is a prime example of how to combine thought leadership with product promotion. By positioning your brand as an industry expert, you can build trust and drive engagement simultaneously.

Unlock the Power of Event Sponsorship

Sponsoring an event provides a dynamic platform to elevate your brand, engage with a targeted audience, and achieve significant ROI. By understanding the types of sponsorships, adopting creative activation strategies, and leveraging opportunities before and after the event, you’ll ensure your sponsorship delivers measurable value.

Ready to take your event sponsorship to the next level? Learn more about TECHSPO’s sponsorship options and secure your spot at one of the world’s leading technology expos.