With support for Windows 10 ending in just over a year, Microsoft is nudging users to update to Windows 11, as many still appear to be in no hurry to make the switch.

Windows 10 has more than 68% share among Windows users worldwide as of May 2024, according to Stat Counter. However, Microsoft has said it will no longer provide technical support or updates for Windows 10 after Oct. 14, 2025, a decade after its launch.

To encourage users to upgrade to Windows 11 — released back in October 2021 — the company is displaying a banner on users’ screens when they make updates to Windows 10 that urge them to take “a new journey with Windows.” Microsoft-focused news source Windows Latest posted a screenshot of the banner, which the article’s writer said appeared on a Windows device when he installed Microsoft’s May round of OS updates.

Migration complications

Migration to new versions of Windows among both enterprise and home users has often presented a challenge for Microsoft and users alike. Sometimes users or organizations skip an update because of a hardware compatibility issue on older PCs. If a new version Windows also requires hardware to be updated as well, it can get expensive, particularly for an enterprise.

Some versions of Windows have had a harder time catching on than others for other reasons, such not having new feature sets interesting enough to users to warrant an update, or just plain bad timing.

“Generally, people are resistant to change, and when there is no perceived additional benefit for migration, they are not always willing to migrate to the newer versions of software,” noted Pareekh Jain, CEO of EIIRTrend & Pareekh Consulting.

Perfect storm creating update delay?

Windows 11’s lackluster adoption may be the result of a perfect storm of conditions that have made updating to it unattractive for many users. Though the update itself is free, for corporate customers especially, Ranjit Atwal, senior director analyst at Gartner said there are always hidden costs that “lie in assessing application compatibility, migration, and support.”

The system requirements of Windows 11 are more demanding than Windows 10, and PCs sold even in the last several years before its release had trouble meeting them. This may have given many users pause when it came time to adopt the new OS.

Moreover, the transition is being further delayed by current budget constraints within IT departments, and market changes as “PC vendors are attempting to lure businesses towards higher-priced AI PCs,” Atwal noted. This latter scenario is “further risking the Microsoft Win10 support deadline,” he said.

With that support deadline looming, however, both corporate and personal users alike may finally have an incentive to migrate to Windows 11, given that “regular updates, including security updates, are essential for the trouble-free operation of computers,” Jain observed.

Business and individual customers reluctant to make the switch to Windows 11 do have an out: Microsoft’s Extended Security Update (ESU) program for Windows 10 provides monthly security patches — but no feature updates or technical support — for up to three years after the October 2025 end-of-support deadline. Businesses must pay $61 per device the first year, $122 per device the second year, and $244 per device the third year. Pricing for individuals has not yet been announced.

Support for Microsoft’s Office 2016 and 2019 app suites also ends in October 2025, as Microsoft reminded customers earlier this year.

Asana is developing an AI “teammate” feature that embeds generative AI (genAI) into the flow of work for users of its work management app. The teammates — created using “trigger and action” format in Asana’s existing workflow automation tools — can perform tasks such as carrying out research and interact with co-workers to help coordinate work.

The new feature accesses information on the Asana work graph —  data on the work a team does, and the people doing the work — and relies on large language models [LLMs] from the likes of Anthropic and OpenAI. 

“When people think about working with AI like working with the teammate, they get better value out of it, because they’re better able to give it instructions, give it feedback, and effectively partner with it,” said Paige Costello, head of AI at Asana.

There are a variety of ways to customize a teammate, said Costello. One example (from a customer testing the feature) involves the work request process for a design team. Here, a “request triage” assistant can check an incoming work request form to determine whether it contains sufficient detail about the scope of the request. If not, the AI assistant sends a message back offering suggestions for more information to include. 

That process can save back-and-forth messages between coworkers trying to get the correct information, Paige said.

Another customer — a marketing firm — set up an AI teammate to conduct research around clients. In that case, the teammate can generate a first draft brief with information on clients’ previous brand campaigns and what they’re known for.

The Asana app already has workflow automation tools, but the addition of LLMs allows for more powerful automations. “What’s really exciting about embedding LLMs into work management is that there’s judgement, there’s nuance,” said Costello.  “Instead of it being a black and white rule — ‘if these things are missing, ask this’ — it’s directional, like, ‘here’s what we typically look for; use your judgment.’”

That said, given the unreliability of LLMs, there’s potential for the teammates to introduce errors into the work management process. 

Costello said it’s important to have a “human in the loop,” when the AI assistant takes action. “We want to make sure that humans are the ultimate deciders,” she said. “They’re the ones that are accountable, they’re the ones completing the work: AI is just helping. AI shouldn’t be moving work forward in a way that is not permissioned effectively by the team or the person driving that work.”

The AI teammate feature could potentially be accessed by a broad range of Asana users, said Chris Marsh, research director at 451 Research, part of S&P Global Market Intelligence.

“I believe the AI teammate is designed to appeal in a general sense, in that the aim is to have the teammate enhance general team workflows,” he said, noting it could improve withaccess to more data in Asana’s work graph over time. 

“It’ll inevitably be a work in progress in terms of how helpful it is from the launch, but what it does represent is AI being applied to the next tranche of use cases in work management,” Marsh said.

He expects “market interest” in the capabilities of a tool such as Asana’s AI teammate. 

A recent 451 Research survey indicated that 44% of employees see “low or no impact” of AI on their workforce tools. Only 24% said AI has had a moderate impact. But when survey participants were asked about the types of technologies that could enhance how they work, the popular response was an “an AI assistant that can help with automating basic tasks and more strategic kinds of work design,” said Marsh. 

“So, few are seeing AI’s impact so far, but a lot want to see it and want to see it in the form of an AI assistant to do the kinds of things Asana’s AI teammate is focused on doing,” he said.

The AI teammate feature is currently in beta trial with select customers. Asana is evaluating different pricing models with more specifics available closer to a general availability launch. 

No launch date has yet been set.

More than a dozen current and former AI industry employees have signed an open letter warning that the technology’s dangers could result in “human extinction.”

The letter was written by 13 people who have worked at OpenAI, Google DeepMind, and Anthropic, all leading providers of generative AI (genAI) technology. Specifically, they raised alarms about a series of risks from AI, ranging from “further entrenchment of existing inequalities, to manipulation and misinformation, to the loss of control of autonomous AI systems potentially resulting in human extinction.

“AI companies themselves have acknowledged these risks, as have governments across the world and other AI experts,” the letter says. It also calls for assurances that employees that do raise concerns will not be retaliated against by their companies.

The letter also received the endorsement of AI scientist Yoshua Bengio, British-Canadian computer scientist and psychologist Geoffrey Hinton, and University of California Computer Science professor Stuart Russell.

The latest missive echoes an open letter released In March 2023, when more than 150 leading AI researchers and others called on genAI companies to submit to independent evaluations of their systems, the lack of which has led to concerns about basic protections. Later that same month, more than 1,000 signatories including industry experts, scientists, ethicists and others, posted an open letter warning about a possible “loss of control of our civilization” from unchecked AI.

And in a May 2023 open letter, many of the technology’s most prominent AI creators called controlling it “a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

The new letter noted there is no effective government oversight of corporations creating and selling AI solutions. “Current and former employees are among the few people who can hold them accountable to the public. Yet broad confidentiality agreements block us from voicing our concerns, except to the very companies that may be failing to address these issues,” the signatories said.

“Ordinary whistleblower protections are insufficient because they focus on illegal activity, whereas many of the risks we are concerned about are not yet regulated. Some of us reasonably fear various forms of retaliation, given the history of such cases across the industry. We are not the first to encounter or speak about these issues.”

The employees laid down four specific measures they want from companies to ensure the safety of genAI technology:

• The company will not enter into or enforce any agreement that prohibits “disparagement” or criticism of the company for risk-related concerns, nor retaliate for risk-related criticism by hindering any vested economic benefit.
• The company will facilitate a verifiably anonymous process for current and former employees to raise risk-related concerns to the company’s board, to regulators, and to an appropriate independent organization with relevant expertise.
• The company will support a culture of open criticism and allow its current and former employees to raise risk-related concerns about its technologies to the public, to the company’s board, to regulators, or to an appropriate independent organization with relevant expertise, so long as trade secrets and other intellectual property interests are appropriately protected.
• The company will not retaliate against current and former employees who publicly share risk-related confidential information after other processes have failed. 

“We accept that concerns should be raised through such a process initially. However, as long as such a process does not exist, current and former employees should retain their freedom to report their concerns to the public,” the letter said.

Earlier this year, more than 200 companies and organizations agreed to participate in the AI Safety Institute Consortiumto create guidelines ensuring the safety of AI systems. But participation to date has been voluntary, and the US is well behind other efforts to curb AI’s potential problems. For example, the European Union finished writing the EU AI Act more than a year ago; it was approved in June 2023.

The EU AI Act required genAI systems to meet transparency standards to help regulators and others distinguish deep-fake images from real ones. The measure also prohibited social scoring systems and manipulative AI.

In the United States, there have been several efforts to curb AI, but no meaningful legislation from Congress. For example, in October 2023, US President Joseph R. Biden Jr. issued an executive order that hammered out clear rules and oversight measures to ensure AI is kept in check, while providing paths for it to grow. Among more than two dozen initiatives, Biden’s “Safe, Secure, and Trustworthy Artificial Intelligence” order was a long time coming, according to AI industry experts who’ve been watching the rise of genAI tools and platforms since late 2022.

One day when we look back at the last few decades in tech, we will realize that one of the most influential products ever released was, in fact, one that failed. Years ahead of its time, the Apple product unleashed many of the technologies that define consumer electronics today. 

What is it? The Apple Newton. 

Now, hear me out.

What was the Apple Newton?

Developed by Apple, the Newton was one of the first personal digital assistants ever made. A handheld gadget capable of understanding handwriting, it was years ahead of its time when it appeared in 1993. But cost and limited functionality meant it was eventually canned when Apple co-founder Steve Jobs returned to the company and closed the loss-making Newton product division down in 1998 (as he struggled to rescue Apple from extinction). 

Part of the original Newton team, Albert Chu, spoke with me about the Newton in 2003. “Newton was good technology,” said the then-vice president of business development at Palm. “It had a lot of great features, but when we launched it, it was not launched as part of Apple.

“Yes, it was ahead of its time and was a great exploration, but it was just not ready for primetime: handwriting recognition did not work, for example.”

It also suffered from a lack of connectivity, which blunted its potential.

While it didn’t succeed, Newton still casts a shadow over today’s tech industry, not least because its designers included many key members of the iPhone design team, including Jony Ive and a who’s who of luminaries who helped craft the Mac. (Newton even throws a little shade across generative AI as it had its own intelligent assistant tech that attempted to let you perform tasks using natural language.)

But perhaps the most important contribution to today’s tech world is something you can’t easily see.

From the acorn grows

While developing Newton, Apple was forced to search high and low for a suitable processor. That story had a few twists and a couple of turns, but in the end a small UK firm called Acorn was selected. That company had created a processor that delivered excellent computational performance at low power. Apple invested $3 million in Acorn to help it build a new revision of its Acorn RISC Machine chip. That chip ended up powering Newton, and also became the name of the company: Arm.

You should be in no doubt about the importance of the chip reference designs Arm continues to create. These reference designs are then tweaked and adopted by other companies, including Apple, which uses Arm-based chips across iPhones, Macs, and iPads. Arm CEO Rene Haas, recently explained how Apple’s move to use its reference designs in Macs, “woke up the industry on the art of the possible.”

This acorn grew.

…And fell a little further from the tree

Arm’s designs are also the processor reference designs emerging in Apple Silicon competitors, including Qualcomm’s current hot hope, the Snapdragon X series, which is arguably of fundamental importance to the future evolution of the wider PC industry.

What matters about these processors is that they deliver computational performance at low energy — precisely the challenge Apple had to solve with the Newton. It’s a challenge that seems even more relevant today, as both energy security and climate change demand a reduction in energy use, even while the ongoing AI revolution poses ever larger strains on energy supply.

Computational power at lower performance was relevant for the world’s first PDA at the close of the last century; these days it is becoming a more complex and existential problem that impacts every industry and every person. 

A moral debt

To this day, the PC industry carries a moral debt to Apple for the development of the graphical user interface (GUI), and adoption of keyboard and mouse. That tomorrow’s PC industry now seems to rely on Arm chip designs shows us the influence of Apple’s failed product was — and remains — incredibly important. 

It is hard to ignore that if robust mobile internet had been available at the time the Newton appeared, we would almost certainly still be using these devices today.  To some degree, we do. 

Think of the many Newton technologies adapted and improved by Apple for use in iPhone, and the extent to which competitors also chose to emulate that device in their own smartphones. 

Think of the processor inside these devices and the importance of their progeny to the future of the big PC firms. Think of the user interface and ideas pertaining to mobile productivity the Newton first explored (albeit replacing the stylus with a finger). 

Think of all these things and it should be clear that this important and influential product deserves a very special place in tomorrow’s history of today’s technology. Now, spend a few minutes watching Apple’s early 90’s promo video for Newton and think how many of the technologies it championed are driving your day today.

Please follow me on Mastodon, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.

While the constant clamor masks it, there is life beyond generative AI (genAI) for Apple at next week’s WWDC 2024 — where its operating systems will ne getting a make-over. Here’s what to expect from the company’s most widely used platform, iOS 18. 

I’ve focused here on improvements designed to help users get things done. It’s also important to bear in mind that not every rumored feature appears; some show up later, and as of now there’s speculation some AI features will require an iPhone 15 series (or newer) device.

Developers first

Naturally for a developer-focused show, Apple will want to show what it has done to make life easier for them. The star could be genAI support wrapped up within Xcode to help developers build code swiftly and accurately. (Think GitHub Copilot for the Apple ecosystem, only with better privacy and security protection.) These tools will be of great use, which is potentially why one of the WWDC 2024 taglines is “Swiftly Developing.”

What’s coming in Siri — a summary

After months of leaks, we can surmise the next iPhone OS will offer easier navigation, improved interfaces, additional security and privacy features, as well as a more contextually capable Siri that will be able to do more for you than before (called internally, “Grey matter”). 

1. Catch Up 

The feature lets Siri provide a summarized overview of all a user’s recent notifications. I imagine this will be user-defined, so it means you’ll be able to review incoming messages from people and apps you want to hear from more than summarizing everything.

2. Smarten up

Siri also gains the capacity to automatically identify when a response is required. As you use your device Siri will identify important people, companies, events, locations, dates and other data to hone the options it provides. I think that means Siri should become capable of identifying whether you should attend a meeting or speak to a person, even if you have not made a note of it. The Journal app might be part of this, creating smart reminders and alerts about important notifications, emails and other items you might have missed.

3. Summarize

Apple has developed its own Ajax large language model (LLM) AI that can do useful things like summarize text, provide a summary of website content, or provide transcription services (such as by transcribing audio recordings). 

4. Search

Searching the web using Spotlight is expected to improve as a consequence of Apple’s move to license ChatGPT tech from OpenAI.

5. Chatter

Siri also turns into a better and more responsive chatbot if you want to spend time chatting with your iPhone.

6. More control

Bloomberg tells us Apple is also working to give Siri the power to send and delete emails, open documents, move items between folders and other complex tasks — but warns these may not appear until 2025.

Messages improves

While I think enterprise users will be most pleased that Apple is expected to introduce RCS support in Messages with iOS 18, other improvements include new in-message Tapback icons to give users a wider selection of potential reactions, and the capacity to animate individual words. You’ll also be able to share higher quality videos and images with Android-using colleagues than beforeS.

Making Mail more useful

Mail needs far more attention than it gets. It really should integrate more effectively and in a more GUI-led way with applications, documents, and tools.  I want Mail to become the ultimate PIM for any user, as capable for enterprise use as for anyone else. Apple took strides toward this last year with the introduction of email reminders, scheduled sending and an “unsend” function. This year, it plans additional functionality, including potential email responses you can automatically use. Calendar will also integrate with the Reminders app, so you can create reminders from within Calendar.

Settings – simplified

If you get lost while attempting to manage critical Settings on your iPhone, you’re not alone. Identifying the relevant setting isn’t always so straightforward, and the nesting of these doesn’t necessarily conform to your personal subjective opinion of where they should be. Why is Apple’s tool to collect your “significant locations” data hidden right at the bottom of the last page in Privacy & Security>Location Services>System Services, for example?

The good news (hopefully) is that Apple intends on overhauling Settings in favor of a cleaner, easier to search and explore interface. Settings on the Mac (and iPad, presumably) will get the same treatment.

Accessibility — the keys to new futures

Apple seems to be taking a really close look at how AI can augment existing accessibility tools across its systems. That’s what’s so important about the eye-tracking tools it says will appear on iPhones and iPads later this year. These will let you navigate what’s on screen and activate on-screen elements with your glance. In combination with Siri, this could make for a powerful user interface advance that’s just as useful on a Mac or visionOS device.  

App-specific improvements

It will be possible to record and transcribe audio directly into the Notes app. This feature will also enable AI-created summaries. Photos gains powerful new image editing workflows and LLM-boosted commands and Control Center gets better controls for music and smart home devices.

Smarter everything

Apple devices work well together but don’t always work as well as you need. Why can’t you use your Apple Watch to easily get other devices to play music or otherwise handle content? This could change with iOS 18, which is now expected to be better able to handle tasks across devices.

The other stuff

You’ll be able to create a more harmonious Home screen with the capacity to change app icon colors. You’ll also be able to arrange icons as you wish on that screen, rather than being confined to the traditional grid layout.

One more thing – switch better

You can also expect improved tools to help Android users migrate to iPhone and iPhone users move to the other mobile platform. Apple has already committed to introducing such tools as part of its efforts to comply with the EU’s DMA. This extends to Live Photos support, which will be converted to Motion Photos when migrated to Android. 

The new features are expected to appear first as a developer beta at or around WWDC and ship with the final iOS 18 release this fall.

Please follow me on Mastodon, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.

A growing IT skills shortage is impeding organizations from completing digitization projects and adopting new technologies including generative artificial intelligence (genAI), and it’s hitting the bottom line in several ways.

In a recent IDC Research survey of more than 800 North American IT leaders, nearly two thirds said that a lack of skills has resulted in missed revenue growth objectives, quality problems, and a decline in customer satisfaction.

And the situation is not expected to get any better. IDC predicts that by 2026, more than 90% of organizations worldwide will feel the pain of the IT skills crisis, amounting to some $5.5 trillion in losses caused by product delays, impaired competitiveness, and loss of business.

Sixty-three percent of more than 800 IT leaders surveyed said a lack of skills has delayed digital transformation initiatives, most by an average of three to 10 months.

While it’s no surprise that artificial intelligence (AI) skills are currently the most in-demand skill for most enterprises, IT Operations are a close second. Additionally, a variety of cloud skills, including architecture, data management and storage, and software development, are among the ten most needed skills identified by survey respondents.

This situation is further compounded by the need for additional, non-technical skills, such as digital business skills, human skills, and leadership skills, according to Gina Smith, PhD, research director for IDC’s IT Skills for Digital Business practice.

“Getting the right people with the right skills into the right roles has never been so difficult,” Smith said in a statement. “As IT skills shortages widen and the arrival of new technology accelerates, enterprises must find creative ways to hire, train, upskill, and reskill their employees. A culture of learning is the single best way to get there.”

The IDC report Enterprise Resilience: IT Skilling Strategies, 2024 presents a framework for how enterprises can address the IT skills shortage. It includes data from IDC’s 2024 North American IT Skills Survey as well as best practices for cultivating a culture of learning in the enterprise.

With AI ‘sucking the air out of almost all non-AI investments in the whole tech world,’ companies are cutting what they believe are unnecessary jobs — and replacing them with AI-skilled workers. In the first quarter of 2024, US companies announced plans to cut 257,254 jobs, up 120% over the final quarter of 2023, according to a report by outplacement firm Challenger, Gray & Christmas. The surge in layoffs was led by the tech sector, followed by government positions. 

Ironically, genAI — one of the most critical skills workers lack — is likely to play a critical role in addressing skills shortages in today’s marketplace, according to a recent study by London-based Kaspersky Research. It showed that 40% of 2,000 C-level executives surveyed plan to use genAI tools such as ChatGPT to cover critical skills shortages through the automation of tasks.

“If there’s a desire to delegate critical activities and functions to genAI, it is essential that senior management first develops a deeper understanding of the data management processes, including what data can and cannot be used to train these systems,” said David Emm, Kaspersky’s principal security researcher.

IDC

A common concern among employees is that genAI will replace job positions. However, both anecdotal evidence and research has shown that like other tech advances in the past, genAI is likely to create more jobs than it replaces. And employees who are replaced by genAI are more likely to be replaced by someone who knows how to use AI as part of their skill set.

According to Forrester Research’s 2023 Generative AI Jobs Impact Forecast, the technology will influence 4.5 times more jobs than it replaces. The technology will also make up nearly 30% of the jobs that are lost to automation by 2030.

“We forecast that generative AI will replace 90,000 jobs in 2023, growing to 2.4 million by 2030,” the study said. While 2.4 million jobs replaced by genAI sounds high, Forrester notes that automation and AI overall will replace just 4.9% of US jobs by 2030. And job losses over the next two years will remain modest until questions about intellectual property rights, copyright issues, plagiarism, model refresh rates, model bias, ethics, and model response reliability are resolved, the research firm said.

The latest report from the International Monetary Fund (IMF) on the impact of genAI reads like a “best of times, worst of times” tale. The study found as much as 60% of jobs will be exposed to the effects of AI. About half of the jobs affected by AI and genAI could benefit from enhanced productivity. For the other 50%, however, genAI tools could be used to execute tasks now done by humans, which could lower labor demand, lead to lower wages, and reduce hiring.

“Many studies have predicted the likelihood that jobs will be replaced by AI,” the study said. “Yet we know that in many cases, AI is likely to complement human work.”

But that requires employees who know how best to work with AI. Rick Villars, group vice president for research firm IDC, said his analysts have seen that enterprises are “again and again” increasing budgets for genAI and other forms of AI, including building out infrastructure, services, and software platforms.

“The one thing they’re not increasing at the same level is the investment in training and upskilling their own teams,” Villars said. “That’s about the IT teams and the subject-matter experts. But it’s also just training their employees on better AI behavior and practices so they can protect their information.”

Training workers to utilize AI and big data (huge amounts of structure and unstructured information) ranks third among company skills-training priorities over the next five years, and it will be prioritized by 42% of companies, according to a survey by the World Economic Forum.

Among the challenges organizations face when trying to expand the skills of their employees is resistance to training. Employees complain that the courses are too long, the options for learning are too limited, and there isn’t enough alignment between skills and career goals, according to IDC’s survey.

IDC

To overcome these challenges, IT leaders need to employ a variety of strategies to encourage a more effective learning environment within their organization. That includes everything from classroom training to hackathons, hand-on labs, and games, quests, and mini-badges.

But fostering a positive learning environment in an organization requires more than just materials, courses, and challenges. Culture change begins at the top, and leaders need to demonstrate why learning matters to the organization.

“This can be done by aligning employee goals with business goals, promoting continuous learning throughout the employee’s journey, and creating a rewards program that recognizes process as well as performance,” IDC’s report stated. “It also requires the allocation of adequate time, money, and people resources.”

Training that engages employees also translates to “experiential learning” or hands-on training. More than eight in 10 IT executives surveyed by IDC indicated they’re either already using experiential learning techniques or plan on implementing them this year.

Nearly three out of four (70%) IDC survey respondents said they are already utilizing experiential learning methods, which includes labs, games, and hackathons. And genAI has also found its way into the current training environment, with more than half the organizations surveyed using or piloting it for IT training.

Most, but not nearly all of those surveyed said they also reward employees with project or role-based mini-credentials to encourage continued skills development.

Google has struck a partnership with Magic Leap to develop mixed reality products, the companies announced on Thursday.

The aim is to combine Magic Leap’s optics hardware IP and manufacturing expertise with Google’s own immersive technologies and developer ecosystem to collaborate on extended reality (XR) technologies, the companies said in a blog post. The term XR encompasses augmented reality, virtual reality, and mixed reality technologies.

“We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies to bring a wider range of immersive experiences to market,” said Shahram Izadi, vice president and general manager of AR/XR at Google, in a press release statement. “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.”

Aside from the apparent plan for Google to focus on software and Magic Leap on optics and other hardware, there are few details on what products might result from the partnership, said Avi Greengart, lead analyst at research firm Techsponential.

“[It] could mean that Magic Leap is planning new enterprise AR glasses running Google XR software,” said Greengart, “or perhaps Google will be using Magic Leap optics in its own smart glasses, or…something else entirely.”

Computerworld asked both companies for further information but didn’t receive a response.

The partnership is an extension of a longstanding relationship between the two firms: Google led a $542 million investment in Magic Leap in 2014. (Google CEO Sundar Pichai joined the board at that time, before he reportedly stepped down in 2018.) Magic Leap has received around $4 billion in total funding to date.

The company, which initially sought to gain traction with consumers, switched its focus to enterprise sales in recent years amid reports of low sales.

While it has struggled to gain traction, Magic Leap’s optics technology is attractive to multiple companies in the AR market, said Anshel Sag, principal analyst at Moor Insights and Strategy. That includes Meta, which was reportedly in talks with Magic Leap to license its IP last year.

“Optics are not easy, and Magic Leap had to overcome a lot of challenges to deliver its unique display technology,” said Sag.

Google has developed its own AR/VR products too, notably the augmented reality headset Google Glass that launched in 2014. Like Magic Leap, Google also eventually pivoted to focus on enterprise customers after Glass failed to connect with a wider audience. Glass was discontinued last year.

Google has continued to develop various AR/VR technologies, such as Project Astra — an AI agent accessed via smart glasses, as highlighted to a demo at this year’s Google I/O. Google also struck a partnership with Samsung in 2023 with a view to develop mixed reality devices. A Google spokesperson told Reuters on Thursday that the deal with Samsung will not be affected by its collaboration with Magic Leap.