By Hisan Kidwai

Discord is by far one of the best online community platforms, owing to its extensive user base and feature-rich design. Despite the company’s ongoing efforts to improve the app, many users still encounter instances where Discord keeps crashing. Here are five easy ways to address this issue. 5. Delete Custom Keybinds While custom keybinds on…

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By Thomas Macaulay

The EU has officially adopted the AI Act, the world’s first comprehensive rulebook on artificial intelligence. Members of the European Parliament (MEPs) overwhelmingly endorsed the regulation on Wednesday. The law passed with 523 votes in favour, 46 against, and 49 abstentions. “Europe is NOW a global standard-setter in AI,” Thierry Breton, the bloc’s commissioner for the internal market, wrote on X. Breton’s claim was echoed across the tech world — although not always with praise. Supporters praised the act’s attempt to reduce AI risks, but critics warn that the rules will inhibit innovation. Still, both sides expect the legislation to…

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By Barry Elad

Introduction

Nike Statistics: Nike is a multi-national corporation engaged in manufacturing, developing designs global marketing, as well as the sales of equipment, footwear development,

clothing and services. Nike is the biggest provider of athletic footwear and clothing, as well as a major producer of sporting equipment. Its headquarters are located near Beaverton, Oregon, in the Portland metropolitan area. It was founded by Bill Bowerman and Phil Knight in the name of “Blue Ribbon Sports” on January 25 1964. The company was officially renamed “Nike Inc.. on May 30th 1971. Nike also produces sportswear and equipment. Nike also operates retail stores under the name Nike Town. Nike has a long-standing relationship with famous athletes and teams across the world and is famous for its logos “Just Do It” and the Swoosh Logo. We’ll provide more details about Nike Statistics within the following article.

Editor’s Choice

• As of 2021, the United States is Nike’s biggest market, generating almost $17.2 billion in revenue.
• In 2022, the company spent $3.1 billion on marketing and promotion.
• Nike has become among the 50 most valuable companies globally, with a market capitalization of $197.8 billion.
• Nike and the Nike swoosh logo have been registered in 170 jurisdictions worldwide.
• Nike’s Annual Revenue in 2022 was $46,710 million.
• As of 2022, Nike operates a total of 1,046 retail stores globally.
• According to Forbes, Nike is the world’s 13th most valued brand, having passed Adidas, which is 51st.
• In February 2022, Nike.com had almost 98 million visits.
• American visitors accounted for 34% of total visitors, whereas the Republic of Korea was in second place at 11%, followed by the UK in third place.
• In 2021, Nike held about 27% of the United States sports footwear market.
• In the second quarter of the 2022 fiscal year, sales for NIKE Direct grew by 16% to $5.4 billion, and digital sales grew by 25%.
• Nike’s revenue includes buildings valued at $2.44 billion and machinery and equipment valued at $2.75 billion.
• As of February 2023, Nike has a market cap of $197.43 Billion.
• Nike placed 85th in the Fortune 500, declaring that it is the 85th largest company in America in terms of revenue.

Nike Revenue Statistics

• As compared to the value of 2017, Nike’s shoe revenue has increased by 38.4% in 2023.
• In 2020 and 2021, Nike’s total revenue was $23.3 billion and $28.0$28.0, respectively, with growth rates of 8.5% and -3.7%, respectively.

(Reference: runrepeat.com)

• Nike’s revenue dropped 3.75 percent during the pandemic in 2021.
• Roughly, the total sales of Nike footwear did not decrease. This deduction in the rate is caused by the increase in sales of Nike apparel, which took up 29% in 2021 and 29.9% in 2022.
• About 1.3 points increase from the previous 66.8%.
• Compared to 2020, the highest rate of increase in total revenue for past years was when the figures rose by 20.2%.
• In 2018, the total revenue was $22.3 billion, with 5.7% growth, whereas in 2019, it was $24.2 billion, with 8.5% growth.
• Nike’s total shoe revenue share reached $29.2 billion in 2022.
• In the years 2022 and 2023, Nike’s total revenue was $29.2 billion and $33.1, with 4.3% and 13.4%, respectively.
• In 2023, Nike’s footwear sector registered a 68% share compared to the total company revenue.
• During the COVID-19 pandemic, Nike’s footwear revenue share increased from 66.2% to 66.7% and grew to 67.4%.
• From 2017-2022, the Nike shoe market comprised 64.5% of Nike’s total company revenue.

Nike Employee Statistics

• Nike has employed almost 83,700 employees globally as of May 31, 2023.
• The largest group of Nike website visitors is between 25 and 34 years old, making up 30.82%.
• On a global platform, Nike has over 500,000 employees producing its footwear.
• In addition, outsourcing its production has given Nike more flexibility and responsiveness to market trends and customer demands.
• Following closely, customers aged between 18 and 24 use 25.89% of the website.
• In 2022, Nike. Inc. has a global workforce of almost 79,100 employees, reflecting a growth of nearly 7.91%.
• Nike also emphasizes fair labor practices and ethnic sourcing.
• Outsourcing as a production strategy has resulted in success on a global athletic footwear standard.
• Age groups between 35 and 44, 45 to 64, 55 to 64, and 65+ also show notable interest in Nike’s products, making up almost 19.94%, 12.32%, 6.87%, and 4.16% of visitors, respectively.
• As per Nike Statistics, 44% of the workforce is females, and almost 56% is male.
• Nike also outsources the work to contractors in other countries, such as the Philippines, China, Vietnam, Indonesia, and Taiwan.
• The maximum number of employees identified was 61% White, 16% Hispanic or Latino, and 11% African American.
• The tenure for an employee at Nike is 3.3 years.
• Nike implies quality control measures to guarantee that the products manufactured by the contractors are considered to the company’s standards.
• Nike’s outsourcing decision has benefited it by lowering its inventory levels, minimizing price markdowns, and guaranteeing customer satisfaction.
• Nike’s minimum annual salary is $37,434, and employees tend to support the Democratic party.
• Nike prioritizes employee development and growth through extensive training programs and investment in professional development.

Nike Demographics

• Nike is a rare brand with a vast target audience. It targets consumers aged 18 to 40.
• As per Statista, in 2020, the official Nike sales showed a remarkable income.
• As per Statista, Nike women’s clothing and sportswear generated almost 46.4 billion in revenue in 2021.
• Menswear generates more noteworthy revenue with 14.2 billion Euros.

Nike Geographical Statistics

• 34% of Americans, 11% of residents of the Republic of Korea, and 5% of U.K. residents visit the Nike website.
• Roughly 5.3 million people claim that they have worn Nike clothing in 2023.
• Nearly 61% of the men in the U.K. like Nike products. Nike is the most popular sportswear brand in the United Kingdom. Almost 4 out of 5 men have at least 1 product of Nike.
• Nike Sports accessories are used by almost 1.5 million people in the U.K.
• In 2022, North America generated revenue of $17.2 billion or 39%, whereas revenue from the EMEA area was $11.5 billion and $11.5 billion, respectively. China generated $8.3 billion in revenue, and the LATAM and APAC regions generated 45.3 billion and 45.3 billion, respectively.
• Nike is notable in the global logistics and distribution section, having many distribution centers worldwide.

Nike Advertising Statistics

• In 2020, Nike only spent almost $3.59 billion U.S. dollars on advertising.
• Nike spent almost $150.4 million on social media only in 2021.
• Nike’s T.V. spending was almost $239.6 million in 2022.
• Nike spent almost $49.2 million on advertisements in the U.S. in just March 2022.
• As of 2020, Nike has always been a leading advertiser in the clothing and sports accessories industry in the U.S., and advertising spends almost $691 million.
• 73% of Nike’s advertisements were sports-themed in 2022.
• Nike used the 1988 slogan “Just Do It,” which was known by almost 90% of Americans.
• Nike’s digital advertising spent almost 13% more than last year.

Nike Stores Worldwide

(Source: marketsplash.com)

• In 2023, Nike will operate 1,032 retail stores globally, with stores located in the United States and other countries worldwide.
• In 2015 and 2016, Nike started with 931 and 1045 stores worldwide.
• As we move forward in the years 2017, 2018, and 2019, the global count of the stores was 1142, 1182, and 1152, respectively.
• In 2020 and 2021, Nike’s sales and demand reduced, and there were 1096 and 1048 outlets, respectively.
• The numbers were 1046 and 1032 in 2022 and 2023, respectively, so no special change was observed.
• Europe is another primary market for Nike’s growth.
• 50% of the Nike factory stores, a 3rd are in-line and employee stores and a quarter are Converse stores.
• Nike’s target market is a variety of places all over the globe, generally in urban centers.
• Nike generates more revenue from North America than any other part of the world.
• Nike has seen noteworthy growth in emerging markets like China, Brazil, and India, with significant sales of sports and fitness products.
• According to Nike Statistics, Nike has made an established stride in Asia, especially in China, Japan, and South Korea.

Nike Sponsorships and Endorsements

• Nike has been named the world’s most remarkable sports brand, with a value of $452 million.
• According to Nike Statistics, Turkey has the most Nike stores, with almost 170 official retail shops.
• In 2020, the organization employed nearly 75,400 employees.
• Air Jordan was introduced in accumulating $94.6 million in sales during 1st year.
• Nike spends almost $4.5 billion on sponsorships and athletes per year.
• Per SportsPro, Nike has nearly 8.7 billion in revenue from social media engagement posts promoting the brand.
• As per Statista, Nike has 1,048 stores all around the world.
• As per The Richest, Air Jordan generates almost $73 million annually.
• Nike has 73,300 workers globally.
• As per Statista, Nike has 40 stores in the United Kingdom.

Most Expensive Nike Footwear

• Solid Gold OVO* Air Jordan 10 is worth $2 million to date.
• Kanye West * Nike Air Yeezy 1 ‘Prototype’ is worth $1.8 million respectively.
• Michael Jordon’s Game-Worn Nike Air Ship is worth $1.47 million.

Nike Endorsements Facts

• Nike, a popular footwear and sportswear company, sponsors many sporting events, including the Super Bowl.
• Nike is a sponsor of the prestigious football club FC Barcelona.
• At the time of Fox’s Super Bowl LVII telecast, Nike was the most popular brand, which had almost 1,079 seconds of on-screen time, and the media cost $211.1 million.
• The 57th edition of the Super Bowl took place at the State Farm Stadium in Glendale, Arizona, on February 12, 2023, which marked the cumulation of the National Football League.
• Nike spends almost $4.5 billion on sponsorships and athlete endorsements every year.
• The Dawn Project aired an almost 30-second advertisement that calls for a ban on Tesla’s Full Self Driving system.
• The Tesla advertisement costs $598,000, and it features a video clip.
• According to SportsPro, Nike is the world’s most-marketed sports brand, with a value of $452 million.
• Nike’s athlete endorsements involve a lifetime deal with Cristiano Ronaldo, predicted to exceed $750 million in the coming years.

Technology Used by Nike

• Nike Fit: This technology uses augmented reality to measure your feet and recommend the right size for Nike footwear. It aims to enhance the online shopping experience by ensuring a better fit.
• Nike Adapt Technology: Nike Adapt is a self-lacing technology that allows users to adjust the fit of their shoes using a smartphone app. This technology was initially introduced in the Nike HyperAdapt and later in the Adapt BB basketball shoe.
• Nike Flyknit: Flyknit is a technology that utilizes a lightweight, knitted upper material to create a form-fitting and virtually seamless shoe. It provides support and breathability while reducing waste in the manufacturing process.
• Nike React Foam: Nike React is a cushioning technology used in the midsoles of some Nike running and basketball shoes. It is designed to be responsive, durable, and lightweight.
• Nike Dri-FIT: Dri-FIT is a moisture-wicking fabric innovation used in Nike apparel. It helps keep athletes dry and comfortable by pulling sweat away from the body to the fabric’s surface.
• Nike Air: Nike’s Air cushioning technology, introduced in the Air Max series, provides lightweight and responsive cushioning by incorporating pressurized air into the midsole.
• Nike Vaporfly: The Vaporfly series, including the Vaporfly and Alphafly, features innovative designs and materials to improve running performance. These shoes gained attention for their use in elite marathons.

Conclusion

Nike Statistics states that the brand is among the 50 most valued organizations globally and the number 1 sports brand worldwide. Nike’s profits were adversely affected during the pandemic, and its profitability decreased. Nike’s sponsorship continues to prosper, and Nike’s brand loyalty statistics show how consistent it is with all demographic groups. Nike has several physical retail stores that are witnessing a decline, but Nike likers all over the globe still need to go online. Innovative strategies range from investing in digital advertising to outsourcing products. Nike’s journey is an enthralling statement of the potential of strategic advertising.

Source:: Coolest Gadgets

By Linnea Ahlgren

Depression affects approximately 280 million people all over the world, and disproportionately affects the female population — it is 50% more common in women than men. Treatments range from psychotherapy and lifestyle adjustments to antidepressants and more experimental concepts: brain stimulation therapies. Sooma, a medtech startup based in Helsinki, Finland, is focused on the latter. The company has developed a portable brain stimulation device for Transcranial Direct Current Stimulation (tDCS). Its neuromodulation device is already the most prescribed tDCS therapy worldwide, with over 20,000 people having received treatment. Sooma announced today it has secured additional growth funding of €5mn to…

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By Siôn Geschwindt

From batteries and semiconductors to energy storage, the transition to green technologies requires the development of new, sustainable materials at an unprecedented pace. German startup Quantistry believes it can fast-track the discovery of such materials using a mix of quantum tech, physics-based simulations, and machine learning. By automating the process, it looks to sidestep the “high costs, fragmented expertise, and slow innovation” inherent to classical R&D.  Quantistry has developed a cloud-based platform powered by small-scale quantum computers and AI, that allows users to determine material and molecular properties in simulation, rather than in real-life. This removes much of the trial…

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By Siôn Geschwindt

Dutch startup Eye Security has raised €36mn as it looks to defend European businesses from cyber criminals.  Founded in 2020 by a group of Dutch intelligence and security experts, the Hague-based outfit provides cyber protection, incident response, and cyber insurance services to small-to-medium sized companies.  The funding round, which brings Eye Security’s total amount raised so far to €57.5mn, was led by JPMorgan, the private investment arm of American financial giant JPMorgan Chase. Eye Security plans to use the cash to consolidate its presence in the Netherlands, Germany, and Belgium. It also aims to expand into other European nations. Eye…

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By Siôn Geschwindt

The UK’s Ministry of Defence (MoD) has released declassified footage of its DragonFire laser weapon.  DragonFire shoots a high-power beam at the speed of light. It’s so precise, it can fry a target the size of a coin from a kilometre away. This “never seen before” footage and imagery shows the laser cannon in action at a site in the Hebrides, a remote archipelago off the coast of Scotland. The video also includes CGI footage of the laser weapon zapping military drones out of the sky — one of DragonFire’s potential real life use cases.  DragonFire is being developed for…

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By Hisan Kidwai

While transferring files between Android and Windows or iOS and macOS is typically straightforward, cross-platform file sharing has been a headache. Multiple apps try to replicate the ease of use found in features like Quick Share and Airdrop. However, considering threat actors are always lurking in the shadows, trusting a third-party app becomes difficult. NordVPN…

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By Hisan Kidwai

It’s no secret that NordVPN is one of the most popular services in its segment, thanks in part to a range of additional features, notably Meshnet. This unique offering provides users with a way to connect directly with their devices, effectively sidestepping geo-restrictions. Therefore, here is everything you need to know about it. What is…

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By Siôn Geschwindt

A British startup has set a new pressure record using the world’s strongest pulsed power machine, as it looks to forge a cheaper, faster path to fusion energy.  First Light Fusion launched a projectile at over 20 kilometres per second (72,000 kph) into a piece of quartz crystal producing pressure upwards of 1.85 terapascals — almost four times the pressure found at Earth’s core.   The startup achieved the feat using the Z Machine, a nuclear-era device located in Albuquerque, US. With a peak power of 80 trillion watts — more than the world’s entire electricity grid — it electromagnetically…

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By Linnea Ahlgren

In October last year, researchers at the Alan Turing Institute sounded the alarm that there was an “urgent issue” of gender imbalance in artificial intelligence investment. No one, unfortunately, was surprised. However, it is always good to have the data. The report found that female-founded companies accounted for only 3% of AI startup VC funding over the past decade. While the study focused solely on the UK, similar findings have been reported in other countries. With the boom in generative AI, the importance of diverse founder perspectives to counteract bias in a technology set to become ever more omnipresent throughout…

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By Hisan Kidwai

It’s no secret that Windows is perhaps the most feature-rich operating system. However, this also means that regular users often never explore beyond the start menu, missing out on many useful features. Fortunately, we have compiled a list of ten hidden Windows 11 features that you should start using today. 1. Paint Cocreator Generative AI…

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By Thomas Macaulay

The EU’s strictest-ever crackdown on big tech has only just begun, but critics fear it’s already missing the targets. Called the Digital Markets Act (DMA), the landmark law aims to curb the power of tech giants. Under the rules, the EU can designate companies that dominate a marketplace as “gatekeepers.” This forces them to make their services open to competitors.  Whatsapp, for instance, has to become interoperable with third-party messaging services. Mobile operating systems, meanwhile, must provide access to alternative app stores. As the rules came into force today, the EU had designated six gatekeepers: Alphabet, Amazon, Apple, ByteDance, Meta,…

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By Siôn Geschwindt

Several subsea communications cables in the Red Sea were cut on Saturday, temporarily affecting a quarter of all data traffic flowing between Asia and Europe. Some have blamed the Houthi rebels for intentionally sabotaging the cables. The group, which has conducted a number of attacks on cargo vessels in the Red Sea in recent weeks, has denied any responsibility.   The real picture, however, looks a little more complex. According to German internet firm DE-CIX, which rents capacity on one of the cables affected, the damage was caused by an anchor from a ship that Houthi rebels had attacked. The UK-owned…

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By Hisan Kidwai

It’s no secret that vivo has experienced a resurgence in recent years, thanks in part to the success of its flagship X series. However, the question now remains: has vivo also cracked the code for making a solid mid-range phone, or does its sister brand, iQOO, steal the spotlight? Let’s dive straight into the review…

The post  vivo V30 Review: Sleek design, Amazing Camera! appeared first on Fossbytes.

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By Thomas Macaulay

The Dutch government has reportedly launched a secret task force to keep chip giant ASML in the Netherlands. Dubbed “Operation Beethoven,” the task force was formed to allay ASML’s fears about the local business climate, according to De Telegraaf. Citing anonymous sources, the Dutch newspaper said the company was considering an expansion outside the Netherlands. France was mooted as a potential destination. Such a move would leave a deep impact. ASML is Europe’s most valuable tech company. It’s also the world’s only manufacturer of EUV lithography machines, which are essential to producing the most advanced computer chips. These unique capabilities…

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