A new report from Forrester suggests that many companies that have been cutting workers in the name of AI are likely to face a backlash, according to The Register.

“Many companies claim they are laying off staff because of AI. Some of these ventures lead to spectacular failures…. Other times, AI doesn’t actually replace human workers at all. Too often, company management lays off employees based on the future promise of AI,” the research firm said.

According to the analysis, 55% of employers now regret laying off staff because of AI. In addition, more decision-makers responsible for AI investments believe the technology will increase the workforce in the coming year, rather than reduce it. “We predict that much of this work will be placed on low-paid workers, either offshore or at lower wages,” Forrester said.

HR functions, in particular, risk being hit hard. Those departments are expected to be dramatically downsized, while still being expected to deliver the same level of service with AI tools.

Source:: Computer World

Apple has a great reputation for platform security, one it has earned through consistent focus on keeping its operating systems secure.

However, as the number of threats against its platform grows, it needs to find ways to stay ahead. That’s why Apple’s latest iOS, iPadOS, and macOS updates enable a new security feature, Background Security Improvements. What do they mean to you?

What are Background Security Improvements?

Background Security Improvements replace the company’s existing “Rapid Security Response’”feature that provided security patches without needing to offer a full system update. 

It means you and your devices should always be protected against dangerous security vulnerabilities as they are identified. That’s good for all of us — and good for IT staffers, who will not need to spend time encouraging people to install vital security patches.

It’s a protective mantle that extends across Apple’s entire ecosystem, which is perhaps yet another reason to switch from the comparatively less secure Windows platform.

What do Background Security Improvements do?

Apple describes this feature as providing, “lightweight security releases for components such as the Safari browser, WebKit framework stack and other system libraries that benefit from smaller, ongoing security patches between software updates.”

The goal is to enable Apple to respond even more swiftly than it does already. 

Once it’s enabled:

Patches can install silently in the background without additional interaction.

Apple can remove faulty patches in the event of compatibility problems.

General information concerning security updates will be published on the Apple Support site after each release, along with CVE details, if any.

The protection means users can be certain their Apple devices are as secure as possible. That extends to improved protection against newly identified zero-day attacks, making Apple’s platforms far more resilient.

What you need to think about

The background nature of these security patches is good for most of us most of the time, though some users and certainly some MacOps professionals will want to disable the feature. There are, after all, many enterprises that need to test and approve software patches before they can be installed across their device fleets.

Admins need to ensure their MDM systems can accurately parse data on which updates have been installed across their fleets; hopefully, Declarative Device Management will be (or has already been) updated to provide IT with up-to-date information on this. They will want to be certain all devices have been updated, if company policy is to permit such updates. 

It’s worth noting that Apple also patched around 50 vulnerabilities within the same software update that introduced Background Security Improvements. This in itself should be food for thought for Apple users and Apple admins, as it shows the scale of the threat environment and reinforces the need for swift and timely security updates/

Will it work?

It is interesting to think about the tech Background Security Improvements replace, Rapid Security Responses. Those were only used a few times in 2023 and then not used again, so it is possible the company identified a problem in their implementation. 

There were reports of problems with the original implementation, including broken websites, installation failures, and exposure to unexpected system messages. Those problems have presumably been rectified with Background Security Improvements. If not, it is reassuring that in case of compatibility problems Apple can remotely remove a problem patch.

Turn it on (or off) again

You can enable this feature in Settings>Privacy & Security>Background Security Improvements, which should be set to Automatically Install.

If you switch the protection off, your device will not receive the security patches until they are included and made available within a subsequent software update.

Stay safe out there!

You can follow me on social media! Join me on BlueSky,  LinkedIn, and Mastodon.

Source:: Computer World

For tech professionals, maintaining a competitive edge is imperative. Participating in industry events emerges as a strategic approach to networking and staying abreast of technological advancements. The TECHSPO Technology Expo, an integral component of the esteemed DigiMarCon conference series, exemplifies this opportunity.

Contributing to TECHSPO affords you the chance to interact with industry luminaries, acquire knowledge on emerging technologies, and broaden your professional network. This engagement can significantly propel your career, providing invaluable hands-on experience and forging critical connections.

Discovering new opportunities is the core mission of TECHSPO . As a cornerstone of DigiMarCon, it serves as a unique conduit for professional development.

What Makes TECHSPO Technology Expo a Career Catalyst

TECHSPO Technology Expo has emerged as a preeminent event within the tech sphere, drawing professionals from every corner of the globe. As a cornerstone of a global conference series, it offers a distinctive amalgamation of innovation, networking, and educational opportunities. These elements collectively serve to significantly elevate a tech professional’s career trajectory.

As a global event with a diverse attendee base, TECHSPO Technology Expo serves as a nexus where tech aficionados can engage with industry stalwarts, explore cutting-edge technologies, and uncover novel career avenues. Its global influence and accessibility render it an exemplary venue for networking and knowledge acquisition.

The Global Impact and Reach of TECHSPO

TECHSPO Technology Expo transcends the confines of a local gathering, being an integral part of a global conference series that spans multiple cities worldwide. This international footprint ensures a diverse assembly of attendees, encompassing industry veterans and tech aficionados alike. A tech industry luminary opined, “Global tech events like TECHSPO are indispensable for cultivating innovation and cross-border collaboration.”

“The global scope of TECHSPO facilitates a rich exchange of ideas and technologies, positioning it as a prime destination for tech professionals seeking to broaden their vistas.”

The global dimension of TECHSPO also affords attendees a broad spectrum of perspectives and insights, rendering it an invaluable experience for those aspiring to ascend in the tech domain.

Why Tech Professionals Flock to This Premier Event

Tech professionals are attracted to TECHSPO Technology Expo for several compelling reasons. Firstly, the event provides unparalleled networking opportunities with industry luminaries and peers. Secondly, it grants access to the most recent technological advancements and trends, enabling attendees to remain at the forefront of the industry. Lastly, volunteering at TECHSPO can be a strategic career advancement move, affording hands-on experience and invaluable connections.

• Networking opportunities with industry leaders
• Access to the latest technologies and trends
• Hands-on experience through volunteering
• Valuable connections for career advancement

By participating in and volunteering at TECHSPO Technology Expo, tech professionals gain entry into a global community that is propelling innovation and transformation within the tech sector.

Volunteering at TECHSPO Technology Expo: A Gateway to Opportunity

Engagement in TECHSPO ‘s volunteer program opens a portal to a multitude of opportunities, significantly bolstering one’s career trajectory. This endeavor not only affords participation in a vibrant event but also serves as a conduit for interaction with industry stalwarts, innovators, and peers of similar professional inclinations.

Building Your Professional Network Through Volunteer Engagement

Participation in TECHSPO Technology Expo facilitates the construction of a substantial professional network. Through interactions with attendees, presenters, and fellow volunteers, one cultivates relationships that may evolve into collaborative ventures or career advancement opportunities.

The expo’s extensive array of activities and sessions offers numerous avenues for networking with professionals from diverse tech industry segments. Whether your interests lie in software development, AI, or cybersecurity, you will encounter individuals with similar professional aspirations.

Gaining Insider Access to Cutting-Edge Technologies

One of the primary advantages of volunteering at TECHSPO is the opportunity to gain direct access to the most advanced technologies and innovations. As a volunteer, you will have the privilege of exploring exhibition stands, attending workshops, and participating in product unveilings, affording you a unique glimpse into the future of technology.

This exposure is invaluable for maintaining a competitive edge in your career, whether you seek to acquire new competencies or remain abreast of the latest industry developments.

Developing Soft Skills That Employers Covet

Volunteering at TECHSPO also enables the acquisition of critical soft skills that employers highly esteem. Skills such as communication, teamwork, problem-solving, and adaptability are refined through practical application in a real-world context.

By assuming diverse roles and working under the mentorship of seasoned professionals, you will have the opportunity to showcase your capabilities and compile a portfolio of skills that can be presented to prospective employers.

Available Volunteer Roles and Responsibilities at TECHSPO

TECHSPO Technology Expo presents a plethora of volunteer opportunities for individuals aspiring to immerse themselves in the tech sector. This encompasses a broad spectrum, from students and professionals in transition to tech enthusiasts. Each category finds a suitable role within the event’s framework.

Registration and Check-In Team Positions

The registration and check-in team serves as the initial interface for attendees, rendering it indispensable to the TECHSPO experience. Volunteers in this capacity are entrusted with overseeing the registration desk, addressing attendee inquiries, and facilitating a seamless check-in process.

Key responsibilities encompass:

• Assisting attendees with registration and check-in
• Providing information about the event schedule and layout
• Resolving any issues that may arise during the check-in process

Technical Support and AV Assistance Roles

TECHSPO ‘s operational success hinges on its technological infrastructure. Volunteers with technical acumen are indispensable in ensuring the event’s smooth execution.

Responsibilities include:

• Setting up and testing audiovisual equipment
• Troubleshooting technical issues during presentations and demonstrations
• Assisting speakers and presenters with their technical needs

Speaker and VIP Liaison Opportunities

As a speaker or VIP liaison, you’ll engage with industry luminaries and innovators. Your role entails ensuring that speakers and VIP guests receive requisite support during their tenure at TECHSPO .

Key duties include:

• Coordinating with speakers and VIP guests to understand their needs
• Assisting with speaker introductions and ensuring they have the necessary materials
• Providing VIP guests with personalized support and information

Social Media and Content Creation Volunteers

TECHSPO offers opportunities for those with a penchant for social media or content creation to contribute to event promotion and online engagement.

Responsibilities may include:

• Creating and scheduling social media posts to promote the event
• Capturing content during the expo to share on social media channels
• Engaging with attendees online to build a community around TECHSPO

Volunteering at TECHSPO not only contributes to the event’s success but also affords invaluable experience and industry connections. Whether your interest lies in technical support, registration, or social media management, TECHSPO offers a volunteer role tailored to your aspirations.

How to Apply and Secure a Volunteer Position at TECHSPO

The initiation of volunteering at TECHSPO necessitates a comprehension of the application and selection methodologies. To attain a volunteer position, it is imperative to be cognizant of the fundamental steps and the associated timelines.

Application Timeline and Important Deadlines

The volunteer application process for TECHSPO typically commences several months prior to the event. It is imperative to consult the official TECHSPO website for the precise application timeline and important deadlines. Noting these dates in your calendar will prevent the omission of the application opportunity.

To provide an initial framework, the following is a general outline:

• Application opens: 4-6 months before the event
• Application closes: 6-8 weeks before the event
• Interviews conducted: 4-6 weeks before the event
• Selection notifications sent: 2-4 weeks before the event

Creating a Standout Volunteer Application

When applying to volunteer at TECHSPO , your application must emphasize your pertinent skills and experiences. Customize your application to the specific role you aspire to, illustrating the congruence of your skills with the event’s requirements.

A distinguished application encompasses:

1. A succinct and clear personal statement detailing your motivation for volunteering
2. Relevant experience or skills directly applicable to the volunteer position
3. Professional references or recommendations, if necessitated

Interview Process and Selection Criteria

Upon successful application, you will be invited to an interview as part of the selection process. This phase serves as an opportunity for the TECHSPO team to evaluate your aptitude for the volunteer role and for you to garner insights into the event.

To excel in the interview, prepare to discuss your:

• Motivation for volunteering at TECHSPO
• Relevant skills and experiences
• Capacity to function as a team member and adapt to a dynamic environment

By grasping the application timeline, crafting an impactful application, and excelling in the interview, your prospects of securing a volunteer position at TECHSPO will be significantly augmented.

Preparing for Your TECHSPO Volunteer Experience

Embarking on the journey of volunteering at TECHSPO necessitates the cultivation of specific competencies, a thorough comprehension of the event’s spatial arrangement, and a readiness for the assigned responsibilities. This preparatory phase is instrumental in guaranteeing a fruitful and gratifying experience, positioning you advantageously for future engagements within the tech sector.

Essential Skills to Develop Before the Event

To maximize the value of your volunteer engagement at the techspo expo, it is imperative to hone relevant skills prior to the event. Key competencies include:

• Communication and teamwork skills
• Technical skills pertinent to your designated role
• Problem-solving and adaptability

Acquiring these skills will empower you to adeptly manage the event’s demands, leaving a lasting positive impression on both attendees and organizers.

Understanding the TECHSPO Schedule and Layout

Acquaintance with the TECHSPO schedule and layout is critical for achieving volunteer success. This entails grasping the event’s timeline, identifying the locations of critical areas such as registration, exhibition halls, and speaker rooms, and being cognizant of any specific regulations or protocols.

By mastering the layout and schedule, you will navigate the event seamlessly, ensuring timely presence in key locations, and delivering optimal support to attendees and exhibitors.

Packing and Preparation Tips for Volunteers

To guarantee your readiness for the TECHSPO volunteer role, it is vital to assemble the appropriate items and prepare adequately for the event. Some preparatory measures include:

1. Donning comfortable attire and footwear
2. Carrying essentials such as water, snacks, and a portable charger
3. Retaining a copy of your schedule and contact details for the organizing team

Through meticulous preparation, you will be able to concentrate on delivering an outstanding experience for attendees, maximizing your time at the event.

Maximizing Networking Opportunities While Volunteering

Engagement in TECHSPO ‘s volunteer program places you at the epicenter of the tech sector, amidst a plethora of collaborators and employers. This vantage point empowers you to harness techspo expo volunteer opportunities for professional progression.

As a volunteer, you gain access to a broad spectrum of professionals, encompassing industry stalwarts and prospective employers. To fully capitalize on these volunteer benefits at techspo expo, a strategic mindset is imperative.

Strategic Networking: Who to Connect With and How

Effective networking at TECHSPO necessitates the identification of key individuals and groups for connection. Consider the following strategies:

• Research speakers and attendees beforehand to pinpoint prospective contacts.
• Opt for volunteer roles that facilitate direct interaction with industry professionals, such as registration or speaker liaison positions.
• Engage in conversations during the event, posing insightful questions to initiate profound discussions.

Crafting Your Perfect Elevator Pitch for TECHSPO

A meticulously crafted elevator pitch is vital for leaving a lasting impression at TECHSPO . Your pitch should succinctly articulate your professional identity, spotlighting your competencies and interests. Here are some guidelines:

1. Initiate with a compelling opening that captures attention.
2. Explicitly articulate your professional background and objectives.
3. Conclude with a call to action, such as exchanging contact details.

Following Up with Contacts After the Event

The networking endeavor does not conclude with TECHSPO ‘s conclusion. The act of following up with your new contacts is indispensable for cultivating enduring relationships. Consider the following:

• Dispatch a personalized email or LinkedIn message within a week of the event.
• Refer to specific conversations or shared interests to re-establish context.
• Propose a follow-up meeting or call to further explore collaborative possibilities.

By adopting these strategies, you can transform your tech conference volunteer opportunities into significant connections, driving your career advancement.

Turning Your TECHSPO Volunteer Experience into Career Advancement

The experience and connections derived from volunteering at TECHSPO can serve as a catalyst for career progression. As a volunteer, you integrate into a distinguished event, drawing in tech professionals and industry leaders globally.

Adding TECHSPO to Your Resume and LinkedIn Profile

Emphasizing your TECHSPO volunteer experience on your resume and LinkedIn profile can significantly enhance your visibility to prospective employers. It showcases your proactive stance towards career development and your engagement with the tech community.

When incorporating TECHSPO into your resume, ensure to:

• Detail your role and responsibilities as a volunteer
• Highlight any skills you developed or utilized during the event
• Quantify your achievements, such as the number of attendees you interacted with or the success of the events you helped organize

Leveraging Your Experience in Job Interviews

Your TECHSPO volunteer experience can be a valuable asset in job interviews. It demonstrates your capability to thrive in a fast-paced environment, manage multiple tasks, and interact with diverse groups.

To effectively leverage this experience:

1. Prepare examples of your accomplishments and challenges faced during TECHSPO
2. Emphasize the skills you developed that are relevant to the job you’re applying for
3. Discuss how your experience at TECHSPO has prepared you for the role and how you can contribute to the organization

Using TECHSPO Connections for Job Referrals

The connections forged at TECHSPO can be a powerful resource for job referrals. Networking with industry professionals, speakers, and other volunteers can lead to valuable recommendations and insider information about job openings.

To maximize the value of your TECHSPO connections:

• Follow up with new contacts after the event to maintain relationships
• Engage with TECHSPO alumni on professional networking platforms
• Leverage these connections to get referrals or advice on job opportunities

Continuing Education Opportunities Discovered at TECHSPO

TECHSPO is not merely an event; it is a gateway to discovering continuing education opportunities. From workshops to keynote speeches, attendees are exposed to the latest trends and technologies in the tech industry.

To continue your education:

1. Take note of the sessions and workshops that interest you the most
2. Research the presenters and their organizations for possible collaboration or learning opportunities
3. Utilize the connections you made to inquire about additional training or certification programs

Success Stories: How TECHSPO Volunteering Launched Careers

The TECHSPO Technology Expo has emerged as a transformative platform for tech enthusiasts and professionals, serving as a catalyst for successful tech careers. It offers a unique opportunity to engage with the latest technological advancements, foster professional networks, and acquire invaluable experience through its volunteer program.

From Volunteer to Tech Industry Leader

Transitioning from volunteer to tech industry leader is a narrative echoed by several individuals. Their journeys underscore the profound impact of volunteering at TECHSPO , highlighting the career growth and experiential value derived from such endeavors. Notably, some have secured full-time roles at premier tech companies, leveraging their dedication and skills showcased during the event.

Key takeaways from their experiences include:

• Developing a strong network of contacts within the industry
• Gaining insights into the latest technological advancements
• Enhancing soft skills such as communication and teamwork

Landing Dream Jobs Through TECHSPO Connections

TECHSPO has been instrumental in facilitating the acquisition of dream jobs for numerous attendees. It serves as a nexus for talent and opportunity, enabling volunteers to demonstrate their technological prowess and passion. By participating in the TECHSPO expo’s volunteer program, individuals significantly enhance their visibility to leading tech companies.

The event’s connections have resulted in job offers, internships, and collaborative projects on innovative ventures. TECHSPO ‘s volunteer program is meticulously designed to cultivate these connections, providing a conduit for aspiring professionals to engage with industry stalwarts.

Entrepreneurial Success Stories Born at TECHSPO

TECHSPO has been the incubator for several entrepreneurial ventures. Volunteers have been inspired by the technologies and trends presented at the expo, leading to the inception of innovative startups. The insights and experience garnered during volunteering have been critical in shaping these entrepreneurial endeavors.

“TECHSPO was the catalyst for our startup. The connections we made and the technologies we were exposed to during our volunteering experience were instrumental in our journey.”

Career Pivots Inspired by TECHSPO Experiences

For some, volunteering at TECHSPO has been a transformative experience, prompting a career pivot into the tech industry. The hands-on experience and exposure to cutting-edge technologies have motivated many to transition into new roles or industries, leveraging the skills and confidence gained during their time at TECHSPO .

By becoming a volunteer at TECHSPO expo, individuals not only contribute to the event’s success but also open themselves up to a plethora of opportunities in the tech sector. The tech volunteer positions at TECHSPO expo offer a unique vantage point at the forefront of technological innovation.

Conclusion: Taking the First Step Toward Your Tech Career Breakthrough

Engagement in TECHSPO Technology Expo’s volunteer initiatives represents a strategic pivot for aspirants in the tech sector. Such involvement affords direct exposure to industry practices, facilitates the expansion of professional networks, and provides a vantage point for understanding current technological advancements.

The array of advantages derived from volunteering at TECHSPO is extensive, encompassing the refinement of soft skills and access to state-of-the-art technologies. As a volunteer, one becomes a critical component of the event’s triumph, collaborating with industry stalwarts and innovators.

To fully capitalize on the volunteer opportunities at techspo expo, initiating the application process is imperative. This action not only contributes to the success of a leading tech event but also propels personal career advancement. Do not overlook this opportunity to enhance your professional trajectory – submit your application to volunteer at TECHSPO and embark on a transformative journey in your tech career.

Did you know that over 10,000 industry professionals attend the DigiMarCon Conference, with a significant portion visiting the TECHSPO Technology Expo? This expo is a hub for the latest innovations and technologies.

As a part of this prestigious event, being prepared as an exhibitor can make all the difference in achieving trade show success. The TECHSPO Technology Expo offers a unique platform for businesses to connect with clients and showcase their products.

To maximize your impact, it’s essential to have a well-planned strategy. This guide will provide you with valuable insights on how to make the most out of your participation in the TECHSPO Technology Expo.

What is TECHSPO and Why Exhibit There?

TECHSPO Technology Expo is a preeminent gathering, attracting industry luminaries and professionals from vanguard brands. It serves as a critical platform for technological innovation, affording businesses a singular opportunity to unveil their most recent breakthroughs.

Overview of TECHSPO Technology Expo

TECHSPO distinguishes itself by drawing a broad spectrum of attendees, encompassing industry stalwarts and prospective clients. It stands as a nexus for the most current technological paradigms, furnishing exhibitors with a holistic platform to exhibit their offerings.

Benefits of Exhibiting at TECHSPO

Exhibiting at TECHSPO proffers manifold advantages, including the opportunity to network with industry elites, cultivate leads, and augment brand prominence. By adhering to techspo exhibitor tips, enterprises can optimize their investment returns. Thorough techspo trade show preparation is imperative for distinguishing oneself amidst competitors and securing success at the event.

Industry connoisseurs aver that “participation in TECHSPO can be transformative for entities aspiring to broaden their footprint within the tech sector.”

“The expo offers a singular chance to forge connections with prospective clients and display the most advanced technological innovations.”

Target Audience and Attendee Demographics

The TECHSPO audience comprises a vast array of professionals, ranging from IT managers to entrepreneurs. Grasping the demographics of attendees enables exhibitors to refine their marketing tactics, ensuring effective engagement with their target demographic.

By participating in TECHSPO , enterprises can leverage this diverse audience to fulfill their marketing objectives. With meticulous planning and execution, exhibitors can maximize their engagement within the event.

The Ultimate Exhibitor Guide to TECHSPO : Planning Timeline

To achieve maximum impact at TECHSPO , an early start in planning is imperative. A detailed planning timeline is essential, covering all facets of your exhibition strategy, from booth design to marketing initiatives.

6-12 Months Before the Event

Initiating early planning is vital for a successful TECHSPO exhibition. Begin by finalizing your booth design to ensure it reflects your brand identity. Develop techspo marketing strategies to generate excitement about your participation. Secure your booth location early to guarantee a favorable position.

• Define your exhibition goals and objectives
• Develop a preliminary marketing plan
• Secure booth space and negotiate pricing

3-6 Months Before the Event

As the event draws near, refine your marketing strategies and initiate their execution. Finalize your booth design and arrange for its construction or setup. Promote your participation through various channels, including social media and email marketing.

1. Launch pre-show marketing campaigns
2. Coordinate logistics for booth setup
3. Train your sales team on lead generation techniques

1-3 Months Before the Event

In the final months, focus on intensifying your marketing efforts. Confirm all logistical arrangements, including booth construction and equipment rental. Prepare your sales team with necessary training and materials.

• Intensify social media and email marketing campaigns
• Finalize booth logistics and setup
• Prepare sales materials and collateral

Final Weeks and Days Before TECHSPO

In the final weeks, review and finalize all preparations. Confirm booth setup details, review your marketing plan, and ensure your sales team is prepared. Make any necessary adjustments to your strategy based on feedback and performance metrics.

Securing Your Spot: Registration and Booth Selection

The essence of a triumphant TECHSPO experience hinges on a profound comprehension of booth selection and registration nuances. Mastery over these aspects guarantees exhibitors’ ability to present their offerings to the intended demographic with utmost efficacy.

Understanding Booth Options and Pricing Tiers

TECHSPO proffers a spectrum of booth configurations, tailored to accommodate diverse exhibitor prerequisites and fiscal capacities. The tiered pricing structure is crafted to offer adaptability, empowering exhibitors to select the most congruent option for their promotional endeavors. When deliberating on booth selection, it is imperative to consider variables such as location, dimensions, and the nature of exhibits intended for display. Thorough examination of booth configurations and pricing tiers is indispensable for making a decision that resonates with your TECHSPO objectives.

Strategic Booth Location Selection for Maximum Traffic

The locale of your booth exerts a profound influence on your visibility and visitor count at TECHSPO . Strategic booth placement adjacent to high-traffic zones or synergistic enterprises can significantly augment your exhibitor experience. It is advisable to contemplate the attendee traffic flow and the vicinity to critical event elements when determining your booth’s location. Such an approach can substantially elevate your prospects of captivating prospective clients and cultivating leads.

Registration Deadlines and Documentation Requirements

Awareness of registration deadlines and obligatory documentation for TECHSPO is critical to circumvent last-minute hurdles. Timely registration guarantees the reservation of your booth and facilitates the receipt of all requisite materials and directives. Exhibitors must also be prepared to furnish specific documentation, encompassing product details and branding materials, to streamline the setup process. Consultation of the TECHSPO exhibitor checklist is advisable to ensure the compilation of all necessary elements for a successful event.

By grasping booth configurations, opting for a strategic location, and adhering to registration deadlines, exhibitors can position themselves for success at TECHSPO . Further, exploration of techspo sponsorship opportunities can augment your event’s presence and visibility.

TECHSPO Booth Design Ideas That Attract Visitors

TECHSPO booth design ideas that attract visitors often incorporate innovative trends, interactive elements, and effective branding strategies. A well-designed booth is critical for capturing the attention of prospective clients and distinguishing your brand from competitors.

Innovative Booth Design Trends for Technology Expos

The latest booth design trends for technology expos like TECHSPO focus on creating immersive experiences. This includes the use of augmented reality (AR) and virtual reality (VR) to engage attendees. Modern booths also incorporate sustainable materials and energy-efficient lighting to appeal to environmentally conscious visitors.

Interactive Elements to Engage Attendees

Interactive elements are key to engaging attendees and encouraging them to spend more time at your booth. Some effective strategies include:

• Product demonstrations and hands-on experiences
• Interactive quizzes and gamification
• Live presentations and workshops

These elements not only attract visitors but also provide valuable opportunities for lead generation and brand engagement.

Branding Your Booth Effectively

Effective branding is essential for creating a lasting impression at TECHSPO . This involves consistent use of your brand’s visual identity, including logos, color schemes, and typography. Clear and compelling messaging that communicates your brand’s value proposition is also critical.

Case Studies: Successful TECHSPO Booth Designs

Several exhibitors have successfully implemented innovative booth designs at TECHSPO . For example, a leading tech company used AR to create an immersive product demo, resulting in a significant increase in visitor engagement. Another exhibitor effectively used gamification to attract attendees, leading to a substantial number of new leads.

Pre-Show Marketing Strategies for TECHSPO Exhibitors

To maximize your TECHSPO experience, it is imperative to execute effective pre-show marketing strategies. These efforts can significantly enhance your visibility and attract a greater number of visitors to your booth.

Digital Marketing Campaigns to Build Anticipation

Generating excitement around your TECHSPO participation is essential. Employ digital marketing campaigns to foster anticipation among prospective attendees. This encompasses:

• Targeted social media ads
• Email marketing campaigns
• Influencer partnerships

These tactics will facilitate broader audience reach and generate excitement for your offerings.

Leveraging Social Media for TECHSPO Promotion

Social media serves as a potent tool for promoting your TECHSPO presence. Leverage platforms such as LinkedIn, Twitter, and Facebook to:

• Share updates on your products or services
• Post behind-the-scenes content
• Engage with prospective attendees

This approach aids in cultivating a brand community and amplifying your event visibility.

Email Marketing Strategies for Attendee Engagement

Email marketing is a highly effective means of engaging attendees pre-show. Design targeted email campaigns to:

• Invite attendees to visit your booth
• Share exclusive content or offers
• Provide updates on your products or services

This strategy fosters a relationship with prospective customers, increasing the likelihood of converting them into leads.

Pre-Scheduling Meetings with Prospective Clients

Pre-scheduling meetings with prospective clients is a strategic approach to optimize your TECHSPO experience. Utilize your pre-show marketing endeavors to:

• Invite prospective clients to meet at the event
• Schedule demos or presentations
• Discuss business opportunities

This method ensures the most efficient use of your TECHSPO time, generating high-quality leads.

TECHSPO Sponsorship Opportunities and Their ROI

TECHSPO presents a spectrum of sponsorship avenues, meticulously crafted to amplify your brand’s visibility and ROI. These opportunities are designed to significantly boost your engagement with prospective clients, ensuring a profound impact on your brand’s presence.

Available Sponsorship Packages and Benefits

TECHSPO offers a variety of sponsorship packages, each tailored to fulfill distinct exhibitor objectives. These packages encompass a multitude of benefits, including brand promotion, access to attendee lists, and speaking opportunities. By meticulously selecting the most suitable package, exhibitors can optimize their ROI.

The key advantages of TECHSPO ‘s sponsorship packages include:

• Enhanced brand visibility through strategic event marketing channels
• Exclusive access to networking opportunities
• Augmented credibility through association with a distinguished event

Choosing the Right Sponsorship Level for Your Goals

Opting for the correct sponsorship level is imperative to realizing your event objectives. Consider your target audience, budget, and desired outcomes when selecting a sponsorship package. TECHSPO ‘s sponsorship options are crafted to be adaptable, enabling exhibitors to choose the level that best aligns with their objectives.

“Sponsorship can significantly enhance an exhibitor’s visibility and ROI.” This is a critical factor to consider when planning your TECHSPO participation.

Maximizing Visibility Through Strategic Sponsorships

To optimize your visibility at TECHSPO , consider strategic sponsorship opportunities such as lunch sponsorships, keynote sponsorships, or exhibition area sponsorships. These high-impact sponsorships can distinguish you from competitors and draw more visitors to your booth.

By judiciously selecting and leveraging TECHSPO ‘s sponsorship opportunities, exhibitors can achieve a substantial return on investment and enhance their brand’s presence at the event.

Comprehensive TECHSPO Exhibitor Checklist

The success of an exhibitor at TECHSPO is predicated upon meticulous preparation, encapsulated within a detailed checklist. The meticulous organization of all aspects will significantly enhance both performance and experience at the event.

Booth Setup and Logistics Checklist

Efficient booth setup necessitates attention to several critical elements:

• Booth layout and design
• Table and chair arrangements
• Lighting and electrical requirements
• Storage for promotional materials
• Staff check-in and registration process

Confirm booth logistics with TECHSPO organizers in advance to circumvent last-minute complications.

Marketing Materials and Collateral Checklist

Proper marketing materials are imperative for visitor attraction and brand promotion:

• Brochures and flyers
• Business cards and contact information
• Promotional giveaways and branded items
• Product demonstrations and interactive displays
• Press releases and media kits

It is essential that all marketing materials are professionally designed and congruent with your brand identity.

Technology and Equipment Checklist

Effective product and service demonstration necessitates the deployment of appropriate technology and equipment:

• Tablets and laptops for demonstrations
• Power supplies and backup batteries
• AV equipment for presentations
• Internet connectivity and Wi-Fi access
• Backup plans for technical issues

Test all equipment prior to the event to guarantee optimal functionality.

Staffing and Training for TECHSPO Success

The essence of a triumphant TECHSPO exhibition lies in a meticulously trained team. A proficient staff is instrumental in engaging attendees, cultivating leads, and exhibiting your offerings or services with precision.

Selecting the Right Team Members for Your Booth

To optimally staff your TECHSPO booth, it is imperative to assemble individuals who possess an in-depth understanding of your products and can articulate their value to prospective clients. When selecting staff, consider the following criteria:

• Product knowledge
• Communication skills
• Ability to work under pressure

Team members must be adept at conveying your value proposition succinctly and persuasively.

Training Staff on Product Knowledge and Pitch Delivery

Post-staff selection, it is critical to educate them on your products and the art of pitch delivery. This encompasses:

• Comprehensive understanding of your product’s features and benefits
• Refining pitch delivery to ensure confidence and clarity
• Anticipating and addressing common attendee inquiries

Through thorough training, your staff will be well-prepared to address attendee queries with proficiency.

Creating Effective Shift Schedules for Peak Times

To optimize your booth’s visibility during peak hours, devise a shift schedule that guarantees adequate staffing. Consider the following:

• Identify peak attendee hours
• Staff availability and necessary breaks
• Ensure smooth transitions between shifts

A meticulously planned shift schedule is vital for preventing staff burnout and sustaining high engagement levels with attendees.

Dress Code and Professional Presentation Guidelines

Establishing a dress code and professional presentation guidelines is essential for maintaining a consistent and professional image. Ensure that staff comprehends the significance of:

• Dressing professionally
• Being approachable and affable
• Exuding confidence

By presenting a unified and professional image, you reinforce your brand’s identity and foster trust with prospective clients.

Day-of-Show Execution: Managing Your TECHSPO Exhibit

The day of TECHSPO has arrived, marking the commencement of your exhibit’s activation. The execution of your exhibition on this day is imperative for its optimal performance and the realization of your business objectives.

Morning Setup and Preparation Procedures

The morning setup phase is foundational for a triumphant TECHSPO exhibit. Ensure your booth’s configuration aligns with your techspo booth design ideas, with all requisite materials and equipment at hand. Perform an exhaustive inspection to confirm the functionality of marketing materials, product demos, and technological components.

To circumvent the onset of chaos, devise a detailed checklist of tasks to be executed during setup. This should encompass:

• Booth layout and design
• Product display and demonstration
• Marketing materials and collateral
• Technology and equipment testing

Lead Capture and Management Systems

Implementing an adept lead capture and management system is indispensable for techspo trade show preparation. Leverage digital tools, such as lead capture apps or scanners, to gather attendee data and qualify leads instantaneously.

Ensure your sales team is proficient in utilizing these tools and promptly engages with leads post-event.

Engaging with Visitors Effectively

Engagement with visitors is fundamental to the success of your TECHSPO exhibit. Train your staff to be approachable, knowledgeable, and fervent about your offerings.

Employ interactive elements, such as product demos or gamification, to captivate and maintain visitor interest.

Troubleshooting Common Exhibit Issues

Despite meticulous planning, unforeseen issues may emerge during the event. Prepare to address common problems, including technical malfunctions or staffing deficiencies.

Develop a contingency plan, including backup equipment and personnel, to mitigate the effects of any unforeseen challenges.

Conclusion: Measuring Success and Post-TECHSPO Follow-Up

As you prepare to exhibit at TECHSPO , it is imperative to plan not just for the event itself, but for the subsequent activities that will yield tangible results from your participation. The strategies detailed in this techspo exhibitor guide aim to enhance your visibility, foster engagement with prospective clients, and ultimately convert leads into sales.

Assessing the success of your TECHSPO engagement transcends mere lead counting; it necessitates a detailed examination of your return on investment (ROI) and the efficacy of your techspo marketing strategies. By monitoring key performance indicators (KPIs) such as booth traffic, lead generation, and post-event sales, you can refine your strategy for future events.

Post-event follow-up is critical for converting leads into sales. It is essential to have a well-structured follow-up plan in place, encompassing timely emails, phone calls, and personalized communications with the contacts you made during TECHSPO . This approach will enable you to leverage the momentum generated at the event, driving sustained growth for your business.

Are you poised to elevate your enterprise by presenting your groundbreaking offerings to the vanguard of the industry? Engagement in a tech expo can be transformative for entities aiming to augment their brand’s prominence and cultivate leads.

TECHSPO Technology Expo serves as a premier arena for businesses to outmaneuver their rivals. It focuses on avant-garde technologies, encompassing AdTech, MarTech, Internet, Mobile, and SaaS, positioning it as the quintessential platform for entities seeking to exert a profound influence within the tech sector.

Through participation, you anticipate forging connections with visionaries and industry stalwarts, presenting your offerings to a meticulously targeted demographic. This engagement can catalyze novel business prospects and fortify your position in a market characterized by incessant evolution.

Understanding TECHSPO Technology Expo

TECHSPO stands as a premier entity within the technology trade show domain, serving as a quintessential platform for techspo event exhibitors to unveil their groundbreaking innovations. Its strategic co-location with DigiMarCon Conferences, held in elite 5-star venues globally, endows it with the prestige and credibility of a renowned conference series.

History and Reputation of TECHSPO

Over the years, TECHSPO has solidified its stature as an innovative tech expo, establishing itself as a cornerstone for technology entities to display their offerings. Its trajectory is characterized by relentless expansion and a burgeoning global footprint, cementing its status as a cornerstone in the tech industry’s calendar.

TECHSPO Locations and Annual Schedule

The expo’s strategic placement in various global locales ensures a broad and heterogeneous audience reach. The meticulously crafted annual schedule aligns with critical industry benchmarks, amplifying its influence within the tech sphere. This global outreach and strategic timing position TECHSPO as the quintessential platform for entities aiming to showcase at TECHSPO and augment their international influence.

Target Audience and Attendee Demographics

TECHSPO draws a diverse array of attendees, encompassing industry stalwarts, prospective clients, and strategic partners. The synergy with DigiMarCon Conferences guarantees a distinguished audience, comprising technical virtuosos, corporate leaders, and visionaries. Grasping the demographics of TECHSPO ‘s attendees is imperative for exhibitors to refine their technology trade show approaches with precision.

Benefits of Exhibiting at TECHSPO Technology Expo

The TECHSPO Technology Expo emerges as a critical platform for tech entities to amplify their brand’s footprint and cultivate premium leads. Participation in this distinguished gathering affords unlimited exposure to a distinguished demographic, encompassing industry stalwarts and key decision-makers.

Increasing Brand Visibility in the Tech Sector

Engagement at the TECHSPO Technology Expo profoundly elevates your entity’s prominence within the tech domain. Through the exhibition of your offerings, you can:

• Access a niche audience fervent about the most recent technological breakthroughs
• Distinguish yourself from rivals with an interactive booth presentation
• Augment brand recognition through targeted marketing initiatives

Lead Generation and Sales Opportunities

The TECHSPO Technology Expo presents a singular setting for the cultivation of superior leads and the stimulation of sales. Exhibitors are empowered to:

1. Interact directly with prospective clients and collaborators
2. Illustrate the intrinsic value of their products and services
3. Sequel on leads procured during the event to convert them into tangible sales

Industry Recognition and Thought Leadership

Participation in TECHSPO enables entities to solidify their status as industry vanguard. This is realized through:

• Displaying pioneering products and solutions
• Disseminating knowledge through presentations and workshops
• Networking with industry elites and influencers

Competitive Intelligence Gathering

Exhibiting at TECHSPO also affords the opportunity to acquire invaluable insights into the competitive arena. Entities can:

• Analyze competitor tactics and offerings
• Identify prevailing market trends and nascent technologies
• Refine their business strategies based on the intelligence garnered

In summary, exhibiting at the TECHSPO Technology Expo represents a strategic maneuver for tech corporations aiming to broaden their market reach, stimulate sales, and maintain a competitive edge.

TECHSPO Exhibitor Packages and Investment Options

To maximize your TECHSPO experience, it is imperative to explore the diverse exhibitor packages and investment opportunities available. TECHSPO presents a spectrum of options tailored to meet various business needs and financial capacities. This ensures that every enterprise can effectively display its offerings.

Standard Exhibitor Packages and Pricing

The standard exhibitor packages at TECHSPO serve as a foundational platform for businesses aiming to exhibit. These packages generally encompass:

• Booth space with standard furnishings
• Access to TECHSPO ‘s online exhibitor directory
• Complimentary tickets for company representatives

Pricing for these packages fluctuates based on booth size and location. For example, a standard 10×10 booth in a prime location may cost approximately $5,000. In contrast, a similar booth in a secondary location could be priced lower.

Premium Booth Options and Enhanced Visibility

For businesses aiming to maximize their visibility, TECHSPO provides premium booth options. These may include:

1. Large, corner, or end-cap booths for increased foot traffic
2. Enhanced booth design and custom furnishings
3. Priority listing in TECHSPO ‘s exhibitor directory
4. Additional marketing opportunities through TECHSPO ‘s social media channels

Investing in a premium booth can significantly enhance your brand’s presence at the expo. As one TECHSPO exhibitor noted, “The premium booth was worth every penny. We saw a significant increase in visitor traffic and generated a substantial number of leads.”

“The premium booth was worth every penny. We saw a significant increase in visitor traffic and generated a substantial number of leads.”

Sponsorship Opportunities for Maximum Exposure

Beyond booth options, TECHSPO also offers various sponsorship opportunities to further amplify your brand’s exposure. These can include:

• Sponsoring key events or sessions
• Branding on TECHSPO ‘s marketing materials and website
• Exclusive access to attendee data
• Special networking opportunities

By leveraging these sponsorship opportunities, businesses can ensure maximum visibility and engagement at the expo. For instance, DigiMarCon offers various pass options, including All Access and VIP passes, which grant unlimited access to TECHSPO Technology Expo, further enriching the exhibitor experience.

Preparing Your Tech Expo Booth Display

To leave a lasting impression at a tech expo, it is imperative to design a booth that not only displays your products but also narrates your brand’s story. A meticulously prepared booth can profoundly influence attendees’ perceptions of your company, making it a vital component of your exhibition strategy.

Booth Design Best Practices for Technology Companies

Effective booth design for technology companies necessitates the creation of an environment that is both visually captivating and informative. Incorporating elements such as sleek graphics, intuitive navigation, and clear messaging can enhance the overall attendee experience. It is also essential to ensure that your booth design resonates with your brand identity, reinforcing your company’s values and mission.

Consider the layout and flow of your booth to foster attendee engagement. DigiMarCon Conferences feature premium meeting spaces with comfortable seating and ample charging facilities, creating an ideal environment for product showcases. Your booth should be designed to accommodate demonstrations, meetings, and other interactions comfortably.

Interactive Display Elements That Attract Attendees

Interactive elements are critical in attracting and retaining attendee attention. Incorporating technologies such as touchscreens, augmented reality (AR), and virtual reality (VR) can create immersive experiences that engage attendees on a deeper level. These interactive display elements not only attract visitors but also encourage them to spend more time at your booth, increasing the likelihood of meaningful interactions.

• Touchscreens for product demonstrations
• AR/VR experiences for immersive engagement
• Interactive quizzes or games related to your technology

Technology Integration for Compelling Demonstrations

Technology integration is essential for creating compelling demonstrations that effectively showcase your products or services. By leveraging the latest technologies, you can provide attendees with hands-on experiences that demonstrate the value and capabilities of your offerings. Live demonstrations, coupled with interactive elements, can significantly enhance attendee engagement and leave a lasting impression.

Balancing Aesthetics and Functionality

Balancing aesthetics and functionality is critical in booth design. While your booth should be visually appealing, it must also serve its purpose as a platform for product and service showcases. A well-balanced booth design ensures that attendees can easily navigate and engage with your display, maximizing the effectiveness of your exhibition presence.

By focusing on both the visual appeal and the functional aspects of your booth, you can create an environment that is not only attractive but also conducive to achieving your exhibition goals.

Building Your TECHSPO Exhibition Team

To maximize your impact at TECHSPO , it is imperative to assemble a well-prepared exhibition team. A cohesive and knowledgeable team is essential for effectively communicating your brand’s message, engaging with attendees, and capitalizing on networking opportunities.

In the realm of tech event marketing, the selection of the right team members is critical. These individuals will serve as the face of your company, interacting with prospective clients and presenting your innovative technology showcase.

Selecting the Right Team Members

The selection of team members is fundamental to a successful exhibition. Seek individuals who possess in-depth knowledge of your products and services, alongside those with exemplary communication skills.

• Product experts who can demonstrate and explain your offerings
• Sales representatives who can handle leads and close deals
• Marketing professionals who can promote your brand and engage with attendees

Industry experts emphasize that a well-trained team can transform your booth into a vibrant hub of activity, attracting prospective customers and generating leads.

“The key to a successful exhibition is not just the technology you showcase, but how you present it to the world.”

Training Staff for Maximum Engagement

Following the selection of your team, it is imperative to provide them with thorough training. Offer detailed training on your products, services, and exhibition objectives. Role-playing exercises can aid team members in practicing their pitches and addressing common attendee inquiries.

Scheduling and Shift Planning

To guarantee that your booth is always staffed and that team members receive adequate breaks, devise a scheduling plan. Consider the following when planning shifts:

1. Peak hours when your booth is likely to be busiest
2. Quiet periods when team members can take breaks or perform administrative tasks
3. Shift rotations to keep the team fresh and engaged

Dress Code and Professional Presentation

Establishing a dress code and guidelines for professional presentation can enhance your brand’s image. Ensure that team members comprehend the significance of:

• Wearing attire that aligns with your brand’s image
• Maintaining a professional demeanor at all times
• Being prepared with necessary materials such as business cards and product brochures

By focusing on these aspects, you can create a strong and effective exhibition team that will aid in achieving your objectives at TECHSPO .

Showcasing Products and Services Effectively

The essence of a triumphant TECHSPO exhibition resides in the adept presentation of products and services. Exhibitors must concentrate on crafting engaging experiences that captivate attendees and distinguish their brand from rivals.

Product Demonstration Strategies That Convert

Effective product demonstrations are imperative for illustrating the value of your offerings. To transform attendees into leads, consider the following strategies:

• Highlight key features and benefits
• Use real-world examples to demonstrate applications
• Allow attendees to interact with your products
• Train your staff to address common questions and concerns

By implementing these strategies, you can create a compelling product demonstration that resonates with prospective clients.

Creating Engaging Presentations and Pitches

Crafting captivating presentations and pitches is essential for capturing the attention of TECHSPO attendees. To achieve this, focus on:

1. Understanding your audience’s needs and pain points
2. Developing a clear, concise message that highlights your unique selling proposition
3. Using visually appealing graphics and multimedia elements
4. Rehearsing your pitch to ensure confidence and clarity

By creating engaging presentations, you can effectively communicate the value of your products and services to prospective clients.

Leveraging Digital Tools for Impressive Showcasing

Digital tools can significantly enhance your showing capabilities at TECHSPO . Consider leveraging:

• Interactive displays and touchscreens
• Virtual reality (VR) and augmented reality (AR) experiences
• Live demos and real-time data visualization
• Social media integration to encourage attendee engagement

By incorporating these digital tools, you can create an immersive and memorable experience for attendees, setting your brand apart from the competition.

Marketing Strategies Before the Technology Trade Show

To maximize your presence at TECHSPO , it’s essential to develop a robust pre-event marketing strategy. Effective marketing before the show can significantly enhance your exhibition impact, driving more attendees to your booth and increasing your chances of generating quality leads.

Pre-Event Social Media Campaigns

Pre-event social media campaigns are a powerful tool for creating buzz around your participation in TECHSPO . By leveraging platforms like LinkedIn, Twitter, and Facebook, you can share engaging content that highlights your products and services. Utilize relevant hashtags, such as #TECHSPO , to increase your visibility and attract more attendees to your booth.

Key strategies include: sharing behind-the-scenes content, sneak peeks of new products, and interactive polls or quizzes that encourage engagement.

Email Marketing to Attendees

Email marketing remains one of the most effective ways to reach attendees before TECHSPO . By crafting targeted email campaigns, you can invite visitors to your booth, share exclusive content, and build anticipation for your product demonstrations. Personalization is key; ensure your emails are addressed to the right people and contain relevant information.

• Segment your email list to target specific demographics.
• Create compelling subject lines that encourage opens.
• Include clear calls-to-action (CTAs) that drive traffic to your booth.

Leveraging TECHSPO ‘s Marketing Platforms

TECHSPO offers various marketing opportunities, including social media promotions and email marketing campaigns, to help exhibitors reach attendees. By leveraging these platforms, you can increase your visibility and attract more visitors to your booth. DigiMarCon’s marketing tools can be instrumental in amplifying your pre-event marketing efforts.

Benefits include: increased exposure through TECHSPO ‘s official channels, targeted marketing to attendees who have shown interest in your industry, and access to analytics that help refine your marketing strategy.

Creating Anticipation with Teaser Content

Teaser content is an effective way to build excitement and anticipation for your TECHSPO participation. By sharing intriguing content that hints at what’s to come, you can pique the interest of attendees and encourage them to visit your booth. This could include teaser videos, sneak peeks, or cryptic messages that create curiosity.

“The best marketing doesn’t feel like marketing.” By leveraging teaser content, you can create a sense of intrigue that drives attendees to your booth.

Networking Opportunities at TECHSPO

TECHSPO distinguishes itself through its networking opportunities, meticulously crafted to cultivate profound connections among participants. It acknowledges the significance of relationship-building, alongside the exhibition of products and services.

Scheduled Networking Events and Receptions

TECHSPO offers a plethora of scheduled networking events and receptions, creating diverse environments for attendees to engage. These gatherings are meticulously orchestrated to facilitate introductions and dialogue among industry stalwarts.

• Receptions with industry leaders
• Breakout sessions for targeted networking
• Evening events for relaxed networking

Strategic Connections with Industry Leaders

Participation in TECHSPO affords attendees the opportunity to forge strategic connections with industry luminaries and prospective partners. Engaging with these influencers can unveil avenues to novel opportunities and collaborations.

1. Identify key industry leaders attending the expo
2. Prepare an elevator pitch to introduce your business
3. Follow up with new contacts after the event

Leveraging Digital Networking Tools at the Event

TECHSPO extends its networking capabilities beyond face-to-face interactions, incorporating digital networking tools to enrich the experience. These instruments facilitate the scheduling of meetings, the establishment of connections with other attendees, and the dissemination of information.

• Mobile app for scheduling meetings
• Digital business card exchange
• Online community for continued connection

Follow-up Strategies for New Contacts

The networking journey extends beyond the expo’s conclusion. Implementing efficacious follow-up strategies is imperative for transforming nascent contacts into enduring business relationships.

Effective strategies include:

• Sending personalized follow-up emails
• Connecting on professional social media platforms
• Inviting new contacts to future events or meetings

Maximizing ROI When Exhibiting at TECHSPO Technology Expo

TECHSPO Technology Expo presents a distinctive opportunity for tech exhibitors to enhance their ROI, contingent upon the implementation of efficacious strategies. Achieving maximum return on investment at TECHSPO necessitates a profound comprehension of your exhibition objectives and the metrics that delineate success.

Setting Clear Exhibition Goals and KPIs

To optimize ROI, it is imperative to establish clear exhibition goals that are quantifiable and congruent with your business objectives. This entails defining Key Performance Indicators (KPIs) to evaluate the efficacy of your TECHSPO participation. Such KPIs might include the quantity of leads generated, the monetary value of sales conversions, and the enhancement of brand awareness during the event.

Tracking Leads and Conversion Metrics

Effective lead tracking is indispensable for assessing the success of your TECHSPO exhibition. This entails not only capturing lead information but also engaging in post-event follow-ups to convert leads into sales. Employing conversion metrics facilitates an understanding of lead quality and the efficacy of your follow-up endeavors.

Measuring Success Beyond Immediate Sales

While immediate sales are a significant indicator of success, they are not the sole metric to consider when evaluating the ROI of your TECHSPO participation. Other factors such as brand visibility, industry recognition, and the establishment of new business partnerships during the event also contribute to overall success.

Calculating Total Exhibition Value

To accurately calculate the total exhibition value, one must consider both tangible and intangible benefits. Tangible benefits include direct sales and revenue from leads, whereas intangible benefits encompass brand enhancement, market intelligence, and competitive insights acquired during TECHSPO .

By meticulously setting exhibition goals, tracking leads, measuring success beyond immediate sales, and calculating the total exhibition value, exhibitors at TECHSPO can effectively maximize their ROI and make informed decisions for future exhibitions.

Post-Expo Marketing and Follow-up Techniques

The aftermath of TECHSPO is a critical juncture for lead nurturing and the fortification of connections forged during the event. The efficacy of post-expo marketing and follow-up methodologies is imperative for maximizing the return on investment from exhibiting at TECHSPO .

Lead Nurturing Strategies After the Event

Lead nurturing emerges as a fundamental aspect of post-expo marketing. It entails the cultivation of relationships with prospective customers through the provision of pertinent information and support. Effective lead nurturing strategies encompass:

• Personalized email campaigns targeting specific leads
• Content marketing tailored to the interests of your TECHSPO visitors
• Follow-up calls to key prospects

Implementing these strategies facilitates the maintenance of brand visibility among prospective customers, augmenting the likelihood of converting leads into sales.

Content Marketing Based on Expo Insights

Content creation predicated on insights derived from TECHSPO serves as a magnet for attracting and engaging prospective customers. This encompasses:

1. Blog posts summarizing key takeaways from the expo
2. Case studies highlighting successful interactions or demonstrations
3. Infographics illustrating industry trends observed during the event

Such content not only showcases your expertise but also imparts value to your audience, solidifying your brand’s status as a thought leader in the technology sector.

Social Media Recaps and Highlights

Social media serves as a potent tool for recapitulating your TECHSPO experience and accentuating your achievements. Share:

• Photos and videos from the expo
• Testimonials from satisfied visitors
• Key moments or announcements made during the event

This approach extends the reach of your TECHSPO participation, sustaining momentum even after the event’s conclusion.

Planning for Next Year’s TECHSPO

Though the current TECHSPO may have concluded, it is prudent to initiate planning for the forthcoming year’s event. Begin by:

• Reviewing your performance and identifying areas for improvement
• Securing a prime booth location for next year
• Developing new products or services to showcase

By engaging in forward-thinking planning, you can ensure a more impactful presence at the next TECHSPO .

Conclusion: Making the Most of Your TECHSPO Experience

Participating in TECHSPO Technology Expo, an integral component of the DigiMarCon series, presents a singular chance to enhance your digital footprint and connect with your desired demographic. Mastery of the event’s nuances and meticulous preparation of your booth layout are critical for executing successful trade show strategies.

Strategic deployment of marketing and networking initiatives is essential to optimize your return on investment. Through interactions with attendees, you can accumulate leads, amplify brand recognition, and stimulate sales. The relationships forged at TECHSPO will prove instrumental in propelling your enterprise’s growth trajectory.

To optimize your TECHSPO participation, prioritize assembling a robust exhibition team, presenting your offerings in a compelling manner, and employing post-event marketing and follow-up strategies. This approach will enable you to assess the efficacy of your exhibition and strategize for future endeavors.

Capitalizing on the insights and connections garnered from TECHSPO will propel you towards realizing your business goals and maintaining a competitive edge within the dynamic tech sector.

Keeping personal data private in an online world can feel like a Sisyphean task, but that doesn’t mean you shouldn’t try. While Microsoft has gradually backed off some of the Windows data collection practices that alarmed privacy advocates when they were introduced about a decade ago,  some remain to this day in Windows 11.

Whether you think Windows 11 crosses the privacy line or just want to safeguard as much of your personal life as possible, we’re here to help. Here’s how to protect your privacy in just a few minutes.

Note: This story covers Windows 11 version 25H2. If you have an earlier release of Windows 11, some things may be different. If you have Windows 10, see “How to protect your privacy in Windows 10.”

Turn off ad tracking

At the top of many people’s privacy concerns is what data is being gathered about them as they browse the web. That information creates a profile of a person’s interests that is used by a variety of companies to target ads.

Windows 11 does this with the use of an advertising ID. The ID doesn’t just gather information about you when you browse the web, but also when you use Windows 11 apps. Your advertising ID isn’t synced to other computers, and it operates independently of your Microsoft account, if you’re using one.

You can turn that advertising ID off if you want.

Launch the Windows 11 Settings app (by searching for settings and then clicking the Settings icon, which looks like a gear) and go to Privacy & security > Recommendations & offers.

On the screen that appears, move the slider to Off for “Advertising ID” near the bottom of the screen.

You’ll still get ads delivered to you, but they’ll be generic ones rather than targeted ones, and your interests won’t be tracked.

You can turn off Windows 11’s advertising ID if you want.
Preston Gralla / Foundry

While you’re here, find “Personalized offers” at the top of the same list. This setting allows Microsoft to present you with “ads and recommendations for Microsoft and third-party products and services, features, apps, and hardware to enhance your Windows experiences” based on your Windows usage and account info. If it’s not off already, move the slider to Off.

To make absolutely sure you’re not tracked online when you use Windows 11, and to turn off any other ways Microsoft will use information about you to target ads:

In a browser, head to the “Personalized ads & offers” section of Microsoft’s Privacy Dashboard. Sign into your Microsoft account at the top right of the page.

Then go to the “See ads that interest you” section at the top of the page and move the slider from On to Off.

While you’re there, move the slider to Off in the “Share my data with third parties for personalized ads” section below it.

Turn off location tracking

Wherever you go, Windows 11 knows you’re there. Some people don’t mind this, because it helps the operating system give you relevant information, such as your local weather. But if you don’t want Windows 11 to track your location, you can tell it to stop.

Launch the Settings app and go to Privacy & security > Location.

In the main pane next to Location services, move the slider from On to Off. Doing that turns off all location tracking for every user on the PC.

This doesn’t have to be all-or-nothing affair — you can turn off location tracking on an app-by-app basis. If you want your location to be used only for some apps and not others:

Make sure location tracking is turned on, then look at the “Let apps access your location” section. You’ll see a list of every Windows 11 app that can use your location.

Move the slider to On for the apps you want to allow to use your location — for example, Weather — and to Off for the apps you don’t.

You can turn off location tracking altogether or set permissions on an app-by-app basis.
Preston Gralla / Foundry

That doesn’t cover desktop apps, though. So after you turn on location tracking:

Go to “Let desktop apps access your location” and turn the slider to On. When you do that, a list of desktop apps that use location tracking appears.

Move the slider to On for each of the apps you want to use your location and Off for each app you don’t.

Turn off Shared Experiences

Windows 11’s Shared Experiences feature syncs your app activity on all the PCs you’re signed into. In that way, when you move from one device to another, you can immediately start working where you left on another device.

If you don’t like the idea of letting Microsoft gather that data, you can turn it off. Go to Settings > Apps > Advanced app settings, and in the “Share across devices” area, select the Off button. 

Turning off Windows 11’s Shared Experiences.
Preston Gralla / Foundry

Change your app permissions

Windows apps have the potential to invade your privacy — they can have access to your camera, microphone, location, pictures, and videos.

But you can decide, in a very granular way, what kind of access each app can have:

Go to Settings > Apps > Installed apps.  You’ll see a list of your installed apps.

Click the three-dot icon to the right of the app whose permissions you want to control, then select Advanced options and set the app’s permissions individually by toggling them on or off. For example, you can turn off location permissions for an app but leave microphone access on.

Setting permissions for Microsoft’s Camera app.
Preston Gralla / Foundry

Note, though, that not all apps have an “Advanced options” menu choice. And of those that do, not all let you customize your app permissions.

However, there’s another way to change app permissions:

Go to Settings > Privacy & Security and scroll down to the “App permissions” section. You’ll see a list of all of Windows’ hardware, capabilities, and features that apps can access if they’re given permission — location, camera, microphone, notifications, account info, contacts, and so on.

Click any of the listed items — for example, Microphone. At the top of the page that appears, you can turn off access to the microphone for all apps. Below that you’ll see a listing of all the apps with access to the microphone, where you can control access on an app-by-app basis. Any app with access has a slider that is set to On. To stop any app from having access, move the slider to Off.

Control and delete diagnostic data

As you use Windows 11, data is gathered about your hardware and what you do when you use Windows. Microsoft says that it collects this data as a way to continually improve Windows and to offer you customized advice on how to best use Windows.

That makes plenty of people uncomfortable. If you’re one of them, you can to a certain extent control what kind of diagnostic data is gathered about you. To do it, head to Settings > Privacy & security > Diagnostics & feedback. In the “Diagnostic data” section, you can customize the diagnostic data to be gathered. Note that there’s no way to stop Microsoft from gathering diagnostic data entirely.

When you use Windows 11, information is sent to Microsoft about your device, its settings and capabilities, and whether it is performing properly. That’s the information referred to near the top of the screen in the section “You’re sending required diagnostic data.” There’s nothing you can do about that.

Just below that is another setting, “Send optional diagnostic data.” If that’s turned on, you’re sending the whole nine yards to Microsoft: info about the websites you browse and how you use apps and features, plus additional info about device health, device usage, and enhanced error reporting. If you’re worried about your privacy, turn this slider to Off.

Go here to control what diagnostic data Windows 11 gathers.
Preston Gralla / Foundry

(Note that if you’re a Windows Insider and get preview builds, you are required to send this data. If you turn it off, you won’t be able to participate in the Insider program.)

Now scroll a bit further down and in the “Delete diagnostic data” section, click the down arrow and then Delete. That will delete all the diagnostic data Microsoft has gathered about you. However, after you delete it, Microsoft will start gathering the data again.

Finally on this screen, consider scrolling up to the “Improve inking and typing” section, clicking the down arrow, and moving the slider to Off. That will stop Windows 11 from sending to Microsoft the words you input using the keyboard and inking.

One final note about diagnostic data: You may have heard about a tool Microsoft has been hyping, called the Diagnostic Data Viewer, which you can download from the Microsoft Store. Microsoft claims it lets you see exactly what kind of diagnostic data Microsoft gathers about you. Don’t believe it. It’s something only a programmer could love — or understand.

You won’t be able to use it to clearly see the diagnostic data Microsoft collects. Instead, you’ll scroll or search through incomprehensible headings such as “TelClientSynthetic.PdcNetworkActivation_4” and “Microsoft.Windows.App.Browser.IEFrameProcessAttached” with no explanation of what it means. Click any heading, and you’ll find even more incomprehensible data.

Use Microsoft’s Privacy Dashboard

Microsoft has built an excellent, little-known web tool called the Privacy Dashboard that lets you track and delete a lot of information Microsoft gathers about you. As covered earlier in this story, here you can turn off ad targeting. You can also view and delete your browsing history, search history, location activity, voice activity, media activity, and more.

(Note that for your browsing and search history, it only tracks your activity when you use Microsoft Edge. It doesn’t track data when you use other browsers, like Chrome or Firefox. And it only tracks your location history when you’re using a Windows device.)

Microsoft’s Privacy Dashboard is a great place to delete much of the information Microsoft gathers about you.
Preston Gralla / Foundry

To use it, head to the information you want to view and clear, then click the appropriate link — for example, Browsing and search. You’ll see a list of recent activities. You can delete items individually by clicking the trash can icon next to each one or, to delete them all, click the Clear all activities link at the lower right of the list, then click Clear on the screen that appears. Note that in some instances, you won’t have full control over deleting and managing data.

In the dashboard you can also customize privacy settings for other Microsoft products, including Xbox, Microsoft 365, Edge, and Microsoft Teams. Scroll down to the “Find privacy settings in Microsoft products” section and click the product you’re interested in.

Get granular in the Settings app

All this shouldn’t take that long and will do a great deal to protect your privacy. If you want to dig even deeper into privacy protections, launch the Settings app and click Privacy & security > Recommendations & offers.

Above the switch to turn off your advertising ID are more privacy settings you can disable:

Allow websites to access my language list. The list of languages you have enabled on your machine is your own business.

Improve Start and search results. This is used to build the “Most used” list on the Start menu and influences search result order — likely not a must-have for the privacy minded.

Recommendations and offers in Settings. This is used, in Microsoft’s words, to “suggest new content and apps you might find interesting.” Trust me, it’s unlikely you’ll find them interesting.

And there’s a lot more beyond the “Recommendations & offers” pane. On the main “Privacy & security” screen you’ll see additional areas where you can get even more granular about privacy — for example, in the Search section you can do such things as tell Windows not to store your search history. And here’s where you’ll get access to all app permissions, as outlined earlier in this article.

The “Privacy & security” page in the Settings app offers myriad options for tweaking your privacy settings.
Preston Gralla / Foundry

Ditch a Microsoft account for a local account

When you use your Microsoft account to log into Windows 11, you’re able to sync your settings with all Windows devices. So, for example, when you make changes to your settings on a desktop PC, those changes will also be made on your laptop the next time you log in.

But maybe you don’t want Microsoft to store that information about you. And maybe you want to cut your ties as much as possible to anything Microsoft stores about you. If that’s the case, your best bet is to stop using your Microsoft account and instead use a local account.

Microsoft doesn’t want you to do this, so they’ve made it more difficult in Windows 11 than it was in Windows 10. But you can still do it, in this way:

Press the Windows key + R to open the Run dialog box.

Type netplwiz and press enter.

Click the Add button on the screen that appears.

On the screen that appears, type in your email address and click Sign in without a Microsoft account (not recommended) way down at the bottom of the screen. Click Next.

On the next screen, you’ll see your email address. Click Finish.

Setting up a local account on Windows 11.
Preston Gralla / Foundry

Keep in mind that when you do this, you won’t be able to use Microsoft’s OneDrive storage or download and install for-pay apps from the Microsoft Store. You can, however, download and install free apps from the Microsoft Store.

Sign out of Copilot

Microsoft’s generative AI chatbot can be a privacy-invader because it collects so much information about you as you use it, especially when you’ve signed into it with your Microsoft account. If you want to increase your privacy, you can sign out. Keep in mind, though, that when you do sign out, there’s a lot you give up, including the ability to share your conversations with it across your devices, the ability to generate and edit images, and more.

If you want to sign off:

Click your profile icon in the lower-left corner of the Copilot screen and click Sign out.

To sign back in, click the icon again and click Sign in.

Sign out of Copilot to increase your privacy.
Preston Gralla / Foundry

Note that if your profile icon doesn’t appear, you’re probably using Copilot in a mode that doesn’t include its left pane. To display the pane, look at the upper left of the Copilot screen, then click the icon just to the right of the Copilot icon — it’s a small box with a right-facing arrow in it. That will display the left pane, where you can sign out of or into your Microsoft account at the bottom left.

Turn off Windows Recall on Copilot+ PCs

If you have a Copilot+ PC and you’re worried about privacy, make sure its Recall feature is turned off. This feature takes a screenshot of your screen every few seconds, performs optical character recognition on it, and saves it on your computer in a searchable database.

This makes it easy to find what you’ve been doing some time in the past, but could also be a privacy nightmare. Microsoft says Recall’s snapshots are encrypted, and there are filters to remove sensitive data such as banking information from snapshots. In tests, however, those protections have fallen short or been easily circumvented.

Recall is turned off by default, but it’s worth checking to make sure you didn’t opt in to it during the initial Windows 11 setup process. To turn off Recall and delete all the screenshots it’s taken:

Go to Settings > Privacy & security > Recall & snapshots and move the toggle for “Save snapshots” to Off.

Then click Delete to delete all your existing snapshots.

To uninstall Recall from your system completely:

Type turn windows features on or off in Windows search. You’ll see a list of optional Windows features.

If the Recall box is checked, uncheck it. Recall will be uninstalled, its stored snapshots will be deleted, and your PC will reboot.

Tips for the truly paranoid

If you want to take privacy even further, there are a few more things you can do.

Stop using OneDrive

If you don’t like the idea of syncing your data to Microsoft’s OneDrive cloud storage service, you can stop using it. (There’s no way to uninstall it.)

Right-click the OneDrive icon on the notification tray at the bottom right of the Windows desktop and select Settings from the menu that pops open.

In the OneDrive Settings window, go to the Account tab, then click the Unlink this PC link.

Next, go to Settings > Apps > Startup, scroll to the Microsoft OneDrive setting and move the slider to Off.

Turn off the OneDrive toggle to prevent it from launching at startup.
Preston Gralla / Foundry

Don’t sync Windows settings across devices

In addition, you can say no to syncing your Windows settings among different devices. When you sync your settings, the way you’ve customized and set up Windows 11 will be synced to Microsoft’s servers. If you want to turn it off, go to Settings > Accounts > Windows backup and turn the slider from On to Off next to “Remember my preferences.”

Don’t share Windows updates

Finally, you can change the way Windows updates. In Settings > Windows Updates > Advanced options > Delivery optimization, move the slider from On to Off next to “Allow downloads from other devices.” When turned on, this function lets your Windows 11 system share its update files with other Windows devices on the internet and your own network through peer-to-peer distribution.

These steps can take you a long way towards making sure that Windows 11 doesn’t cross the line into gathering data you’d prefer remain private.

This article was originally published in February 2023 and most recently updated in November 2025.

Source:: Computer World

In search of an AI that keeps things private, Apple is reportedly planning to pay Google to provide a kind of white-label version of Google Gemini AI that will run securely on Apple’s own Private Cloud Compute servers.

Weekend reports explained a little about how this is meant to work:

Siri may use an AI web search tool powered by Gemini.

Gemini will provide query and summary capabilities.

This tool will be introduced in March 2026.

Use of the white-label Gemini AI doesn’t mean you will access Google-branded tools or services; the AI will simply be used to partially power Siri’s services.

Apple will market it as Apple tech running on Apple servers. Gemini will be present to support Apple’s wider offer rather than anything else.

AI- as-a-service

The basic premise here seems to be that pending introduction of its own proprietary search tools; Apple will make use of Gemini. Further, because privacy is extremely important to Apple, the company will use a version of Gemini hosted on its own Apple servers. 

This isn’t the first AI partnership Apple has explored. 

It made access to ChatGPT available within Apple Intelligence on day one and now also enables developer use of Anthropic’s Claude AI within Xcode 26. In China, Apple has been reported to be working with Baidu and Alibaba to support Apple Intelligence. It’s not at all impossible the company will find itself required to adopt a tapestry of AI access deals as nations begin to wake up to the strategic challenges of transnational AI provision as evidenced by the growing desire for sovereign cloud services.

Apple, presumably, hopes the desire for private and secure cloud AI services will become the wind beneath the wings of its private and secure approach to delivering such services. After all, even if Google Gemini becomes one of the primary services driving Apple Intelligence, the fact it does so natively on Apple’s own private/secure servers is an advantage for Cupertino. 

In the market

That same drive toward sovereign cloud AI services will also act as an imminent brake on the development of new AI tech empires that demand global access to markets for their business plan to work. That’s not to say tech firms won’t find ways to sidestep that desire, but it will certainly be helpful to have good relationships with hardware suppliers to achieve that kind of share.

In that sense, this new Google/Apple arrangement may feel inevitable. Google will want to give Gemini the best possible shot at ubiquity, while Apple may find itself pondering AI partnerships beyond ChatGPT, given how many of its former designers are now involved in hardware design for OpenAI. 

Industry watchers must wait and see what the real implications of this will be, given that access to the actual raw materials for high-end computational devices is becoming increasingly limited as more firms than ever chase the market for compute chips. OpenAI needs more servers, more than it needs to give people smart bracelets. 

Apple, meanwhile, already has a good ecosystem for its highly capable edge AI platforms. Just ask anyone who has already enjoyed working with Draw Things, Mic Drop, or Topaz Video on a new M5-powered Mac — they will confirm that Apple’s AI PCs are already in active use.

Defeat and victory

While it is true that Apple’s adventures in AI appear to have been frustrating so far when it comes to big-ticket usability features, it does seem to be playing a very shrewd game in how it delivers new Apple Intelligence features and the tradeoff between its traditional ‘not invented here’ approach and partnership. 

We can’t be certain, of course, that it won’t continue to work on creating its own generic AI to match ChatGPT or Gemini, but perhaps it doesn’t have to if it can build a good business with these others.

It may even work in the company’s favor to offer up a limited suite of homemade services while supporting multiple third-party providers, given that regulatory pressure to do so looks inevitable on the current trajectory. After all, if Apple Intelligence matched ChatGPT, would it be accused of market dominance? That’s harder to argue if support for third-party AI services is made available from the get-go, as it already is. 

Reaching for the popcorn

Plus, of course, the existence of increasingly sophisticated AI services will eventually erode the apps market, but that won’t be for some time to come and will likely just see the rate of growth in that market slow, rather than atrophy.

We’ll see how things pan out, but speculation increasingly coalesces around Apple offering up specific services it thinks may be useful to people running on the device, adding some more sophisticated self-hosted cloud services, and opening things up for third-party support for the most complex tasks. 

You can follow me on social media! Join me on BlueSky,  LinkedIn, and Mastodon.

Source:: Computer World

Cyber agencies from three countries including the US have issued a list of security best practices for protecting Microsoft Exchange Server, a venerable on-premises email server that many IT departments still cling to.

The advisory, also endorsed by Australia and Canada, comes at a good time: Threat actors are still poking at holes in Exchange Server, and many attacks have succeeded because of old or misconfigured installations. For example, Germany’s Office for Information Security believes nine out of 10 Exchange servers in that country are still running outdated versions of the software.

Even hybrid Exchange environments aren’t vulnerability-free. In August, Microsoft released guidance on a high-severity hole (CVE-2025-53786) in mixed on-prem and Exchange Online deployments. It allows a threat actor with admin access to the local server to escalate privileges. This advisory was an update to a hot fix released in April.

Also in August, researchers at Positive Technologies warned of finding keyloggers that are being injected into Exchange authentication pages. Around 65 victims were identified in 26 countries.

Readers may also recall that one of the biggest rounds of Exchange Server attacks happened in January 2021, after four zero-day exploits were exploited, mainly by a gang dubbed Hafnium. By one estimate, about 30,000 customers in the United States were affected, and 250,000 globally.

On-prem Exchange still prevails in some environments

Although many IT departments are shifting to cloud-based email providers, some firms and government departments still hold onto their on-prem Exchange servers, either because they don’t have the budgets to move away from legacy infrastructure, or because they believe hands-on control gives them better security.

However, organizations with unprotected or misconfigured Exchange servers remain at high risk of compromise as threat activity persists, targeting vulnerable Exchange servers including versions that have reached end-of-life, says the US Cybersecurity and Infrastructure Security Agency (CISA) in its introduction to the guidance.

Best practices include a focus on hardening user authentication and access, ensuring strong network encryption, and minimizing application attack surfaces. Organizations that implement these well can significantly reduce their risk from cyber threats, CISA says. 

The document is not an all-inclusive hardening guide; active monitoring for compromises and planning for potential incidents and recovery are equally important areas for Exchange admins to concentrate on, says CISA.

Robert Beggs, head of Canadian incident response firm DigitalDefence, called the best practices guidance “long overdue.”

Despite the fact that Exchange is a “particularly juicy target,” with stored emails that contain sensitive corporate and personal information, and sometimes even passwords, his firm has found “significant misconfigurations with every implementation of Exchange server that we have tested.” 

Beggs added that often Exchange servers lack infrastructure security controls and monitoring/logging, endpoint security solutions, or even antivirus software, because users believe that this interferes with mail serving operations.

The guidance

The guidance states admins should treat on-prem Exchange servers as being “under imminent threat,” and itemizes key practices for admins:

First, it notes, “the most effective defense against exploitation is ensuring all Exchange servers are running the latest version and Cumulative Update (CU)”;

It points out that Microsoft Exchange Server Subscription Edition (SE) is the sole supported on-premises version of Exchange, since Microsoft ended support for previous versions on October 14, 2025;

It urges admins to ensure Microsoft’s Emergency Mitigation Service remains enabled for delivery of interim mitigations;

It urges admins to establish a security baseline for Exchange Server, mail clients, and Windows. Maintaining a security baseline enables administrators to identify non-conforming systems and those with incorrect security configurations, as well as allowing them to perform rapid remediation that reduces the attack surface available to an adversary;

It advises admins to enable built-in protection like Microsoft Defender Antivirus and other Windows features if they aren’t using third party security software. Application Control for Windows (App Control for Business and AppLocker) is an important security feature that strengthens the security of Exchange servers by controlling the execution of executable content, the advice adds;

It urges admins to make sure only authorized, dedicated administrative workstations should be permitted to access Exchange administrative environments, including via remote PowerShell;

It tells admins to make sure to harden authentication and encryption for identity verification;

It advises that Extended Protection (EP) be configured with consistent TLS settings and NTLM configurations. These make EP operate correctly across multiple Exchange servers;

It advises admins to ensure that the default setting for the P2 FROM header is enabled, to detect header manipulation and spoofing;

It says admins should enable HTTP Strict Transport Security (HSTS) to force all browser connections to be encrypted with HTTPS.

Given the number of configuration options available, it can be difficult for many organizations to select the optimal security configuration for their particular organization at the time of installation, Beggs admits. This is made more complex, he said, if implementations occur in a shared services model where the Exchange server is hosted in the cloud, and may be configured and maintained by a third party, and responsibility for a secure configuration is not clear. 

“A little-recognized aspect of securely configuring Exchange is that applying patches and upgrades from the vendor may reset or change some security configuration information,” he noted. While the guidance urges admins to ‘apply security baselines,’ Beggs said they should verify that the correct security baseline was applied. And, he added, they should review configuration settings at least quarterly.

Beggs added that the guidance is a document that reminds admins that Exchange is a server, and it must be considered to suffer from the same risks, and have the same requirements for security, as any other server on the network. “Security must be consistently applied to all data, especially when considering the data that is typically present on a mail server,” he said. 

This article first appeared on CSO Online.

Source:: Computer World

While enterprises continue to respond to the end of life of Windows 10 and the wide scale adoption of Windows 11, there are signs that some sectors are finding the transformation difficult.

A report in Digital Health News revealed that while a UK health authority has managed to upgrade most of its machines to the newer operating system, it is unable to complete the process, as a certain number of devices do not support Windows 11.  According to the report, Rotherham Health Trust was faced with a hefty bill to render equipment usable, with one supplier quoting £25,000 (about $32,900) to upgrade a three-year-old device.

The Rotherham incident is not an isolated one, according to a post on independent community website Windows Forum, which noted, “a handful of clinical suppliers refused or failed to certify their software for Windows current OS.”

These medical systems operate in environments which make their upgrades more difficult, said Timon Watson, director analyst with Gartner. “These devices will operate on isolated networks with no access to the outside world and [are] managed with dedicated tools and processes. Any changes to these environments require extensive testing and validation, which may involve external parties and take months to complete.”

He added that the healthcare industry has specific requirements that influence any change. “Computers connected to machinery or medical devices are often purchased with and are considered as part of that equipment by the vendor,” he said. “The vendor will retain responsibility for maintaining the computer, meaning any software changes or OS updates may require professional services, which can cost thousands of dollars.”

Vendors in other industrial sectors have also discovered compatibility issues. Rockwell, for example, put a note on its website saying that its ASEM 6300P and 6300B industrial computers are generally not compatible with Windows 11 due to their older processors. There are sure to be other industrial vendors who will have the same issues.

There are other signs that in the wider world, organizations are not upgrading their systems with any great haste. The maritime sector is one that is resisting the change; according to research from Marlink, nearly half of all vessels are yet to adopt the new operating system, putting shipping fleets in danger of cyber attacks in the future.

However, according to Chris Silva, a workplace security specialist with Gartner, it could be some time before there is any impact. “While end of life of an operating system can have implications for the security posture of the OS itself, that impact is not immediate.”

In the meantime, he said, there are plenty of third party vendors who will offer support to secure older and discontinued operating systems that continue to be essential to organizations.

Microsoft has also considered the needs of those companies that have found it difficult to adopt Windows 11 in every aspect of their infrastructure. It has introduced Windows 10 IoT edition, offering support up until 2032, which will meet the needs of many industrial customers.

For those companies that have not gone down this route, there will be decisions to be made. Health authorities faced with the lack of support for Windows 11 on their current equipment may decide that these devices may have outlived their usefulness.

“Organizations in the future may not upgrade their existing equipment at all,” said Watson. “This means new equipment would need to be purchased, which, using an MRI scanner or X-ray equipment as an example, could cost hundreds of thousands or even millions of dollars.”

Source:: Computer World

Canva has built its own foundational AI model that generates layered designs users can edit more easily. It’s one of several generative AI-related features Canva announced Thursday, alongside expanded access to its AI assistant and content generation capabilities across its app. 

To date, Canva has partnered with a variety of AI model providers for content generation — Black Forest Labs, Google, and OpenAI among them — and it acquired Leonardo AI last year. 

While these models are adept at image, text or video generation, they lack the ability to produce layered design files that users can then edit themselves, said Jen Thompson, head of product marketing at Canva. “Design is a space that actually hasn’t had a fit-for-purpose model yet,” Thompson said in an interview with Computerworld ahead of Canva’s World Tour event this week. 

Instead, they generate flat, JPEG-style outputs in which text, backgrounds, and other elements cannot be separated. With Canva’s design model, it’s possible to generate “layered design files that look amazing, but then then allow for AI and human editing to happen in parallel,” said Thompson. 

Once a design is generated, it can be tweaked as with any template in the Canva editor.

The model enables an “array of functionality, both today and especially in the future,”  said Gabe Knuth, principal analyst at Omdia, part of Informa TechTarget. “Using their own model will allow [Canva] to have more control over the functionality and output than they’d have leaning on different foundational models for different tasks.” 

The resulting outputs “should be better, more consistent, and more integrated into the Canva experience than what a mixture of general-purpose models can provide,” Knuth said.

Canva didn’t respond to Computerworld’s questions about the use of customer data to train the new design foundational model, including whether the company requires customers to actively consent for their data to be so used.

Canva is also making its various AI tools available more widely across its application. Now, users can now generate content within the editor page, putting AI tools into the flow of work, said Thompson.The assistant can produce templates, photos or shapes, and even 3D objects, for instance, and “style-match” existing content. 

“People are often already in the editor when they realize that they need something specific, whether it’s a design file or a specific element. So, now we’ve brought this ability to generate with AI designs right into the actual design tab in the editor,” she said.

It’s also possible to interact with Canva’s AI assistant in comments by tagging @Canva. 

The AI assistant, announced earlier this year, was previously accessible only via a search bar on the Canva home screen. That meant a lot of switching back and forth to use the assistant. 

The Ask @Canva feature provides another way to get feedback, suggestions, and edits.

“It means that you lead the way, but AI is there to support — not just at the beginning, but all the way through, to make sure you’ve got an amazing design at the end of the day,” said Thompson.

Canva’s announcements come as rival Adobe also outlined its plans this week to add AI assistant tools to apps such as Express and Photoshop. 

Canva’s AI strategy stands it in good stead as it seeks to attract users, said Wayne Kurtzman, research vice president for Social, Communities and Collaboration at IDC.

“These announcements are designed to grow and expand paid seats for professional, organizational and individual creators alike, while retaining the ease of use across devices,” he said. “Having refined the UI without creating user shock reinforces that they are definitely on the right track.”

He said  Canva has “leaned into the multimodal, multimedia content that organizations need to communicate internally and externally. User-facing AI features from a single interface is a huge part of that strategy.” 

Source:: Computer World

The word that Jamf will go private in a $2.2 billion acquisition by Francisco Partners has surprised many in the Apple admin community. Jamf sasy the plan will accelerate growth, bolster its expansion and strengthen its market leadership.

The move might also reflect a new chapter in the Apple enterprise-growth story, because as Macs, iPads, and iPhones become more embedded across the sector, many in IT management are searching for unified device management platforms capable of handling Apple, Microsoft, and Android products.

That’s a big change from where we used to be, when Apple wasn’t as prevalent in business. It was perhaps better practice to have Apple-focused device management and security solutions in place, with something else to handle Windows fleets. InTune’s move to support Jamf helped this along, at least, conceptually.

Enterprise tech is cross-platform

These days, you’ll just as easily find Macs in use beside Windows, Android devices, and iPhones in the office, so both IT and purchasing recognize it sometimes makes sense to source management tools that provide support across all of those platforms. There’s two reasons for that: it reduces overhead (more systems = more cost) and it boosts productivity (one console to rule them all).

That’s not going to suit everyone, of course. Some businesses are already all-in on Apple, and want best-in-class services ready to support all that’s new in that ecosystem. Others prefer specific tools for specific platforms, pretty much for the same reason — platform-focused tools tend to be updated faster, handle new features more swiftly, and deliver tighter integration with their chosen platform. All these reasons matter to different extents in different businesses, and each argument has its own weight. There’s no single answer; every business is different, with its own unique needs. Apple recently showed it understands that with the introduction of support to make it easier to migrate between device management vendors.

All the same, as Apple’s enterprise marketshare increases, the number of vendors in the enterprise space is also increasing. And while Jamf very much enjoys first-mover advantage as the uber-MDM for Apple in the workplace, it is arguably being flanked by competitors who already offer multi-platform support or speak more traditional languages familiar to IT. In my view, a company like Fleet has some advantage there — and it’s clear that Kandji/Iru hopes to play in that pool, too.

It’s possible the rapid expansion of Apple in business hasn’t been fast enough for Jamf’s shareholders. The current deal sees Francisco Partners pay $13.05 per share in the all-cash transaction, which has been approved by the Jamf board — including by former CEO Dean Hager. That’s just over half the value those shares went out for on the initial public offer in July 2020. 

Growing business one cut at a time

Since Jamf went public, it has engaged in two punishing rounds of staff cuts, including the recent layoff of 6.4% of its workforce. I believe these have deeply unsettled staffers across the company, as such cuts always do. Such events make people anxious, dent productivity, damage trust, and change corporate culture. 

While it is possible Francisco Partners will choose to invest in the award-winning, business supporting, deeply positive culture that has emerged at Jamf, it does have some track record for tearing some of the companies it acquires apart. The company “has relied on carve-out M&A to maximize the value of its investments,” InfoRisk said today.

It also seems to have a keen interest in building its security services offering. It purchased Forcepoint in 2021, Sumo Logic in 2023, and more recently seized slices of NewRelic and Integrity Group. 

Francisco Partners also owns SonicWall and BeyondTrust, which with Jamf and Jamf’s own security products gives the company a strong position in the security market. Now that’s augmented by Apple-focused security services, including some which other platforms really don’t possess. 

There’s still a big opportunity

“We continue to see tremendous opportunity for Jamf given its enviable position in the market, and we look forward to working with the leadership team to support Jamf’s next phase of growth and deliver an even broader suite of secure and effective products to its customers,” said Cherry Zou, vice president at Francisco Partners.

“We believe transitioning to a private company will provide greater financial flexibility and strategic alignment to accelerate growth, expand through innovation and M&A, and strengthen our market leadership,” said Jamf CEO John Strosahl, who once called Jamf’s internal culture its “secret sauce.”

“Of all the companies I’ve worked for, the Jamf culture is really unique and reflects our two values — selflessness, to think of others, to be helpful, and relentless self-improvement,” he said in 2024. “Those values have really gotten us here, and if I have one task during my tenure it will be to maintain that.” 

You can follow me on social media! Join me on BlueSky,  LinkedIn, and Mastodon.

Source:: Computer World

By Deepti Pathak Myspace was the most popular social networking site between 2005 and 2008. In fact, it allowed…
The post How To Find & Recover Old Myspace Account? appeared first on Fossbytes.

Source:: Fossbytes

Major US tech companies are spending more money than ever lobbying the EU to influence its digital rules, Politico reports. Artificial intelligence and rules such as the Digital Markets Act (DMA) and the Digital Services Act (DSA) will be a particular focus.

A new analysis shows that 733 digital sector players together spend around €151 million a year on lobbying, compared to €113 million in 2023.

The biggest spenders are US companies such as Meta, Microsoft, Apple, Amazon, Qualcomm and Google. The top 10 tech companies now spend more than the top players in the pharmaceutical, financial and automotive industries combined. Meta is now the biggest lobbyist in the EU with an annual budget of over €10 million.

Increased spending is also reflected in more lobbyists and more meetings with EU institutions. Critics argue that lobbying can weaken established rules, while companies themselves claim they want to provide expertise to lawmakers.

Further reading:

Meta launches bipartisan super PAC to influence state AI laws amid rising regulatory pressure

Apple may turn off key privacy tool in Europe

Google backs EU’s AI code despite concerns over innovation risks

Source:: Computer World

While there were solid improvements in the last generation of Apple’s popular wearable, the huge 24-hour battery life in Apple Watch Series 11 means this smartwatch has finally become what it always promised to be: a device capable of running all day and all night, which is especially for tasks like sleep tracking.

Based on my time with a Series 11 version provided for review by Apple, if you already wear a Series 10 Apple Watch, much will feel the same. The newest edition is just as thin, weighs about the same, and even looks the same. If you’re already comfortable with your existing watch, the new one will be familiar.

The ever improving user experience

Setting up a new Apple Watch seems to get a little easier each time; all you need to do is power it up and hold it near your iPhone to begin the pairing process. You’ll be given a sequence of easy start-up instructions and the chance to set the watch up as new or restore it from a backup. With the exception of the restore, the process takes no time at all, and you will be wearing your new watch in a few minutes. 

Like so much about what Apple does, many of us may take the ease of setup for granted. We shouldn’t. Apple has spent years refining that part of the experience to make it as seamless and easy as possible. It’s continuously improved that experience since the first Apple Watch, with user interface improvements, added watch faces and dozens of built-in tools to help you with your life. (Being able to walk through many airports using travel tickets and boarding passes tucked away on your watch can feel pretty magical sometimes.)

Once I upgraded, everything pretty much just worked — with the exception of apps that might require authorization, and card payments using Apple Pay/Wallet, which had to be verified with my payment providers. (Some payment providers have a multistep process for this; others just took two steps.)

Apple

Work, eat… and sleep

Pretty soon, I was going about my daily business, using the watch to check incoming messages, monitor my step count, check the weather, pay for groceries, deal with public transit, get directions, and take calls — thanks to the built-in cellular connection. I’ve even used the watch to convert ingredient measurements when cooking recipes.

Typically, Apple Watch wearers do a lot with their device, which has been a problem when using the sleep tracking it has provided since 2020. Using that feature meant you had to remember to charge the device before or after you slept if you wanted to continue using it the rest of the day. 

This got better with Apple Watch Series 10 which gave us up to 18 hours of use, but Apple Watch Series 11 is the equivalent of the Holy Grail, offering up to 24 hours of battery life. It means you can track sleep and still use your watch the next day, something Apple Watch users have wanted from the start.

Apple also introduced a second battery boost in the form of faster charging, which means that when your watch is running out of power you’ll get eight more hours of battery life in just 15 minutes on charge (or 5 minutes for a night’s sleep tracking). That’s a meaningful upgrade on its own.

Apple

Watching the detectives

Other improvements are harder to spot:

Ion-X glass used in the screen is much more durable; users may notice how much less prone it is to becoming scratched than any previous model. There’s a reason for that, which is that Apple has tweaked the sophisticated and proprietary process design to put together the toughest glass in the industry, reinforced with a ceramic coating at an atomic level. This basically makes the screen incredibly hard to crack.

Hypertension notifications should help people better maintain oversight of their own fitness, helping by spotting some of the signs of heart attack, stroke, or kidney disease. To achieve this, the watch gathers data from the optical heart sensor over a 30-day period, analyzes this, and notifies you if it spots consistent signs of hypertension.

The blood oxygen app has once again appeared, alongside all the other fitness features. It’s why Apple Watch remains king of the fitness bands, though the hypertension feature is once again something most of us hopefully will never have to deal with.

Another thing you don’t see is a new chip inside. The S10 is basically the same chip used in the previous model. Also identical are the W3 Apple Wireless chip and the Ultra-Wideband chip used in the devices. 

Intelligent machines

I think this is the first time Apple has not upgraded the processor inside a new watch model, though software tweaks and other on-device improvements mean you will continue to get seamless, responsive performance.

Apple has also put more artificial intelligence inside, principally a new neural network that helps optimize some tasks, including voice isolation when using the watch to make a call. Apple has also improved one of the more popular apps. The Workout Buddy delivers more personalized ways to stay active and supports additional workout types. Meanwhile, the addition of flick gestures, watch faces and more means everything that already works on Apple Watch works at least as well as it ever did. The overall result is a big improvement in the overall user experience.

Apple

Buying advice

What was always good about the Apple Watch remains just as good as ever. In many cases, artificial intelligence has made those features better, while the improved display and battery resilience means you can usually trust Apple Watch to take you where you want to go, and back again. 

If you have an Apple Watch Series 10, you might be tempted to upgrade — six hours of extra battery life is nice to have. If you have an older model, the battery life improvement makes this a super upgrade. It means you now have a wearable that can take you through your night and through your day, while also letting you know how much energy you need yourself, thanks to the sleep monitoring tools you can more easily use. Apple Watch Series 11 prices begin at $399 and is available now.

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Source:: Computer World

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Nvidia, a major force behind the rise of generative AI (genAI) in recent years, now sees physical AI as the next step in the technology’s evolution.

“The next wave is physical AI,” Kari Briski, vice president for generative AI software for enterprises at Nvidia, said during a briefing ahead of the company’s GTC trade show in Washington, DC.

Today, agentic AI can help computers take action. But that technology will manifest in the physical world through data from cameras, sensors, lidar and other data-gathering instruments. “Physical AI perceives the world, reasons about its environment, and outputs actions,” Briski said.

With physical AI, Nvidia envisions the inclusion of AI in robotics, machines, autonomous vehicles and physical devices. “The modern factory is robotic, with humans and robots working alongside each other. Robots will do the dangerous jobs, and workers will do the skilled jobs,” Briski said.

The US is investing about $1.2 trillion to advance high-tech manufacturing and production, driven by electronics. That effort aims to counter a global labor shortage of 50 million workers worldwide, (including 4 million in the US). Physical AI and robotics can fill that gap, Nvidia believes.

“We just don’t have enough people…,” Briski said. “Robots and physical AI are our answer. We’re not replacing jobs, we’re filling the ones that don’t have enough people to fill.”

Nvidia CEO Jensen Huang has taken a long-term view of genAI, which is already changing the way people work, much as happened with the industrial revolutions and introduction of the Internet.

Some researchers have taken a doom-and-gloom approach to AI, saying it will take jobs away. A January study by the World Economic Forum noted that 41% of businesses surveyed planned to reduce their workforce as AI automates certain tasks. (Amazon, for instance, on Tuesday laid off 14,000 employees, determining it could be leaner with the advent of genAI; and tech layoffs have surged as AI changes the workplace.)

But other experts have argued the technology will create more new jobs than it eliminates, although those workers will require new skillsets.

Nvidia sees new jobs coming with the rise of high-tech factories. But a big challenge there will be the integration of buildings, production and robots from hundreds of suppliers. That can take close to five years, said Rev Labaredian, vice president of Omniverse and simulation technology at Nvidia.

“We don’t have that kind of time,” Labaredian said.

That, as far as Nvidia is concerned, is where physical AI comes in; the company’s models can connect real-world input into large language models (LLMs) that can reason. The output could help robots navigate the real world and make reasonable decisions on actions. (The company recently announced the Cosmos Reason model; it helps robots make decisions based on information from video and graphics inputs.)

The company announced that some of the top robot makers, including FANUC, Skilled AI and Foxconn, are now using the “Mega” blueprint to connect robots to factories. That involves using Omniverse software and the company’s RTX Pro hardware. The robots are linked to Mega’s controller, which allows robots to follow robot AI models in real time.

“Robot AI models and factory control systems operate together, synchronizing every movement, every process, across the digital and physical world,” Labaredian said.

Nvidia also announced it has partnered with Uber to bring fully autonomous robotic taxis to the streets by 2027. “Together, we’ll deploy more than 100,000 robotaxis worldwide in the next few years,” Briski said, adding the fleet will be 20 times larger than today’s robotaxis and could benefit local industry. The autonomous vehicles will use the company’s Hyperion Level 4 platform.

“New local jobs are already being created for today’s robotaxi fleets, and we’ll scale even more with this new partnership … manufacturing and vehicle integration, fleet operations, depot logistics, cleaning, charging, remote assistance, customer support, compliance, and more,” Briski said.

Finally, Nvidia announced IGX Thor, an AI computer for the industrial and medical applications. It will use the latest Blackwell GPU and include AI models to support those verticals. IGX Thor will come in two versions, the integrated IGX T7000 system for direct purchase, and the IGX T5000, which can be customized by system makers.

“It’s industrial-grade performance, so it has a much higher extended temperature range and vibration tolerance,” Labaredian said, adding, “We have seen many customers in that space demand those features.”

Source:: Computer World

Microsoft 365 Copilot users can now direct the generative AI (genAI) assistant to build apps on their behalf that feature dashboards, charts, and other interactive elements.  

It’s one of three new ways to automate work tasks with M365 Copilot unveiled Tuesday by the company. The other functionalities include a workflow automation builder agent and Copilot Studio “lite” —  a simple version of Microsoft’s low-code and no-code AI agent builder tool now accessible from M365 Copilot. 

“Leveraging these agents and Copilot Studio, Copilot now empowers employees to turn ideas into impact by creating apps, workflows, and agents — just as easily as having a conversation,” Charles Lamanna, Microsoft president of business and industry Copilot, said in a blog post. 

Each feature is aimed at a wide range of office workers, a Microsoft spokesperson said; IT admins will be able to access or disable the use of the App Builder and Workflows should they wish.

With the new App Builder tool, creating an app can be done in just a few minutes, according to Microsoft, with the AI assistant tapping into M365 content such as documents, presentations, and spreadsheets. The company offered as an example an interactive “career tracker” app that shows progress towards set goals and upcoming events. 

To start building an app, a user provides a simple text description of the app’s scope  along with relevant documents. The user can then preview the app and refine the layout, making edits with prompts in M365 Copilot. (The assistant will also make suggestions for further additions or changes.) Once the app is published, users can share it via a link just as they would a document. Data created in a new app is stored in Microsoft Lists as backend. 

The App Builder is similar in some sense to AI “vibe coding” tools that have gained traction of late, said Jack Gold, principal analyst at J. Gold Associates. The feature may appeal to “staff like marketing, sales, HR, etc., that need to build simple apps that users can interact with, and not have to take weeks or months by delegating the app creation to devop staff,” he said.

In addition, a new Workflows agent coming to M365 Copilot lets users set up workflows such as sending emails or managing calendars with natural language prompts. It’s based on the existing Agent Flows feature in Copilot Studio, Microsoft said. 

srcset=”https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?quality=50&strip=all 3430w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=300%2C179&quality=50&strip=all 300w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=768%2C458&quality=50&strip=all 768w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=1024%2C610&quality=50&strip=all 1024w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=1536%2C915&quality=50&strip=all 1536w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=2048%2C1220&quality=50&strip=all 2048w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=1170%2C697&quality=50&strip=all 1170w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=282%2C168&quality=50&strip=all 282w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=141%2C84&quality=50&strip=all 141w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=805%2C480&quality=50&strip=all 805w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=604%2C360&quality=50&strip=all 604w, https://b2b-contenthub.com/wp-content/uploads/2025/10/M365-Workflow-Builder.jpg?resize=420%2C250&quality=50&strip=all 420w” width=”1024″ height=”610″ sizes=”auto, (max-width: 1024px) 100vw, 1024px”>M365 Copilot Workflows allows users to create their own agentic-based workflows.
Microsoft

Users first describe a task — perhaps a software bug reporting workflow that automatically replies to the sender, confirming that their request is being handled. The agent will then generate the workflow, connecting to apps such as Outlook and Teams when necessary. A visual outline of the automated tasks is shown, with users able to make changes using natural language. How the automation is used can be trakced once it’s live. 

“The challenge here is will knowledge workers with little coding experience be able to define and build a useful agentic workflow?” said Gold. “Will it take multiple iterations, and if so, will they be patient enough to see it through? You really need to define a process well in order to fully automate with an agent, and not sure everyone can do so, or at least for complex workflows.”

As for the Copilot Studio lite feature, it enables the creation of AI agents tailored to specific tasks from M365 Copilot. Again, a natural language description is required to outline the purpose of the agent, or it can be done via a “configure” screen that provides more detailed control, such as what files the agent can access. 

The App Builder and Workflows agents are available now to M365 Copilot subscribers as part of their existing license via the Microsoft 365 Agent Store. The Copilot Studio lite feature is also included in M365 Copilot subscribers at no extra cost. Those without a license can access the features with Microsoft’s Copilot Credits systems, or a “pay-as-you-go” plan. 

Copilot Studio lite can also be accessed for free to build agents grounded on web knowledge only. 

Source:: Computer World

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