By Purnendu Bala Over three decades, I’ve watched consumer behavior evolve across television, search, and social media. Each shift changed tactics, but not the underlying logic of decision-making. What I am watching happen right now is different. And I know I am not alone. Every seasoned marketing professional I speak to, whether they built their career in offline […] This story continues at The Next Web

Source:: The Next Web

By Shimul Sood Researchers have developed a new earbud authentication system that can recognize users through tiny heartbeat vibrations inside the ear canal. The idea sounds futuristic — but it may be closer to reality than you’d expect.

Source:: Digital Trends

By Cristian Dina Salesforce has a problem that no amount of marketing can fix. The company has built its entire narrative around Agentforce, its AI agent platform, and the numbers look impressive on paper: 29,000 deals closed, $800 million in annual recurring revenue, and a roadmap that promises to replace entire categories of human work. But Wall Street […] This story continues at The Next Web

Source:: The Next Web

By Deepti Pathak Oppo has officially launched the Enco Air 5 Pro TWS earbuds in India, featuring premium audio,…
The post Oppo Enco Air 5 Pro India Launch: Price, Features and Availability appeared first on Fossbytes.

Source:: Fossbytes

By Deepti Pathak Update Added new BGMI redeem codes on May 21, 2026. KRAFTON India has officially released the…
The post BGMI 4.4 Update Brings New Redeem Codes Rewards for Players appeared first on Fossbytes.

Source:: Fossbytes

By Shikhar Mehrotra Google Health 5.0’s new home screen widget is a real upgrade over the old Fitbit steps bubble. The app underneath it is a more complicated story.

Source:: Digital Trends

By Shikhar Mehrotra Samsung’s Galaxy Buds Able take a completely different approach to audio. No ear canal blocking, no isolation, just a clip that sits on your outer ear.

Source:: Digital Trends

By Alina Maria Stan ClickUp, the $4 billion productivity platform, has cut 22 per cent of its workforce. CEO Zeb Evans announced the layoffs in a post on X, framing them not as a cost-cutting exercise but as a structural bet on AI. The savings, he said, will flow back to the employees who stay in the form of […] This story continues at The Next Web

Source:: The Next Web

By Darius Popa GitLab has released version 19.0, its first major version bump in a year, built around a concept the company calls intelligent orchestration. The pitch is that AI coding assistants have made writing code faster, but reviews, pipelines, security scans, and deployments remain manual bottlenecks. GitLab wants to close that gap. The release expands the GitLab […] This story continues at The Next Web

Source:: The Next Web

The European Union has stepped up efforts to grow its homegrown tech sector and reduce dependence on US firms, advancing plans this week for a €5 billion ($5.8 billion) fund to help startups scale in Europe rather than seek capital or buyers abroad.

Analysts welcomed the initiative, but said its success will depend on whether it can spur wider private investment in European tech companies.

The European Commission this week selected Swedish investment firm EQT — one of Europe’s largest private market investors, with $311 billion in assets — to manage the fund; first investments are expected this autumn. The fund is backed by the Commission and private investors, including Allianz, CriteriaCaixa, and Novo Holdings.

The effort is part of a broader push to strengthen the EU’s tech sector following the 2024 Draghi report on competitiveness. Other initiatives include EU Inc proposals aimed at reducing red tape for startups and a Tech Sovereignty Package due May 27 that’s expected to include measures to support domestic technology firms.

The push reflects concerns that Europe has struggled to produce and retain globally competitive tech companies. Only around 8% of global scale-up firms are headquartered in the EU, according to European Commission data, compared to roughly 60% in North America. And many promising startups are acquired by larger US firms before they reach the scale needed to compete globally; Google’s 2014 buyout of DeepMind is a notable example.

“Europe produces world-class deep-tech innovation and has a strong pipeline of early-stage startups, but has consistently struggled to convert that pipeline into globally competitive companies at scale,” said Richard Stevens, associate vice president of IDC’s IDC4EU European Government Consulting unit.

EU-based startups face a variety of barriers, including fragmented capital markets across member states. That can make it difficult to assemble larger funding rounds in the the $58 million to $347 million range tech firms need to compete with US and Chinese peers, said Stevens. Varying regulatory environments across EU member states are another factor.

“The cumulative effect is that many of Europe’s most promising technology companies either relocate to the US to access deeper capital markets, or get acquired by non-European players before they reach their full strategic potential,” said Stevens.

European tech startups suffer from a “poor culture of private funding for entrepreneurship” in the EU, said Forrester senior analyst Dario Maisto, who focuses on cloud computing and digital sovereignty. Public funding mechanisms often reward administrative compliance rather than commercially viable businesses, he said.

Stevens said the €5 billion target would make the Scaleup Europe Fund the largest dedicated scale-up investment vehicle assembled in Europe — and the appointment of EQT as fund manager sends an important signal. 

“The EU’s decision to structure this on commercial terms, with market-standard governance and a competitive selection process, reflects a deliberate move away from traditional grant-based instruments toward a model designed to mobilize private capital at scale. That is significant,” he said. 

The €5 billion should be considered a starting point, analysts said, with significantly higher levels of capital needed to put the European technology sector on par with the US — where deployed venture and growth capital annually runs into the hundreds of billions of dollars – and China – which benefits from state-backed investments.

“The €5 billion mark is a drop in the sea,” said Maisto, “but it will help build a more stable scale-up ecosystem if implemented well.”  He warned that the EU is attempting to address structural problems primarily through funding, even though bureaucratic processes still risk undermining its efforts.

Stevens said the scale-up fund’s value will be measured by its ability to keep high-potential European companies “anchored on the continent” and attract co-investment from institutional and corporate investors.

He also pointed to the potential for a “self-reinforcing ecosystem effect” in sectors including AI, quantum computing, clean energy, biotech and space technology — areas where Europe already has strong technological capabilities and where IDC expects strong  growth over the next five years.

“A €5 billion fund cannot close the gap with the US and China alone, but if it catalyzes broader structural changes in how European capital is deployed and attracts momentum from the surrounding investment community, it could be genuinely transformative,” said Stevens.

Source:: Computer World

You can usually measure a society by the way it treats its most vulnerable populations, and technology often can help people live better, more autonomous lives. Apple firmly believes that, and this year’s raft of accessibility announcements introduced to mark Global Accessibility Awareness Day shine a light on that belief. 

The company has won a string of awards that recognize its work, including praise from the National Federation of the Blind, the American Foundation for the Blind, the Cerebral Palsy Foundation, and the National Association of the Deaf. These tools matter to everyone, of course; as we age and our faculties decline, the accessibility solutions Apple creates today promise better tomorrows.

AI + Accessibility + Apple 

With WWDC just weeks away, Apple’s latest accessibility features promise powerful technologies for all. Most will arrive with the 27 series of Apple operating systems — and many of the most powerful tools lean deeply into AI and Apple Intelligence.

“The accessibility features our users rely on every day become even more powerful with Apple Intelligence,” said Sarah Herrlinger, Apple’s senior director of Global Accessibility Policy and Initiatives. “With these updates, we’re bringing new, intuitive options for input, exploration, and personalization, designed to protect users’ privacy at every step.”

They also give us a glimpse at what Apple has planned across its operating systems in terms of improved contextual intelligence in Siri. For example, a new tool called Image Explorer in VoiceOver lets you use Apple Intelligence to generate detailed descriptions of images held across your system, and those images can be documents, bills, receipts.

The idea is that you can hold up your iPhone, point your camera at the item and ask Apple Intelligence to describe what it is, read it to you, ask questions about what’s there, and even ask follow-up questions about what it sees. This will make a huge difference for disabled people who use voice to control their iPhone or iPad. (It remains unknown whether these services will also be available on Mac.)

All the same, the fact that these new accessibility improvements work on device mean you can use them in complete privacy, which makes them even more compelling.

See it, say it, do it

While Apple hasn’t said anything specific, it’s hard to ignore that this feature could be of use in a more context-savvy Siri. If you think about it, what you see on your iPhone display is also an image; it seems plausible you’ll be able to use Siri to get things done on your device pretty soon.

That’s certainly true of a second accessibility improvement Apple introduced — Voice Control, which will let you navigate your device using natural speech. This is great for those of us who cannot easily use touch to navigate a device, and in combination with Image Explorer suggests deep use cases for all of us. After all, if Siri can open files with a voice command, why not with a text prompt? And if that file happens to be a workflow or agentic action, this could utterly transform the iPhone UI.

AI that solves real problems

Apple is also putting more intelligence into Accessibility Reader, an invaluable tool for users with low vision or dyslexia that reads text to them. Now boosted by AI, this can handle far more complex source materials, including tables and multi-column layouts.

Accessibility Reader also takes a leap beyond just simply reading such material; thanks to AI, it can now generate on-demand summaries and even live translation of the text you choose to read. There’s intelligence in FaceTime conversations, too. Apple intends to introduce a new API for sign language interpretation app developers that lets users add human interpreters to ongoing calls.

AI is also available in video, meaning your device will automatically generate subtitles for spoken dialog for any content, including videos shared by family and friends. Apple’s on-device speech recognition means subtitles can be generated privately and appear automatically for uncaptioned videos on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro.

Mobility transformed with Vision Pro

Apple introduced a version of the Apple Watch Activity app for wheelchair users  in 2016. This was a new first, as there had never been an accurate fitness tracker for wheelchair users before. The team building the solution had to create brand new algorithms and engage in massive tests to ensure it got this right.

Ten years later, and Apple has introduced something new: the capacity to control compatible power wheelchairs using the calibration-free eye-tracking capabilities of Apple Vision Pro. While this is interesting from a technical point of view, for some wheelchair users — particularly for those who cannot use a joystick to control their system — it’s a major benefit.

Pat Dolan is the founder of GeoALS, which works to improve care, accelerate research, and advocate for the Amyotrophic lateral sclerosis (ALS) community. ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Dolan, who has lived with ALS for a decade said: “The option to control my power wheelchair on my own is gold to me; Apple is developing life-enhancing technology for the people who need it most.”

For the many

In many ways, these features open up new opportunities for people who are customarily denied at least some of the chances many of us take for granted.

Apple CEO Tim Cook in 2018 explained why Apple places so much focus on accessibility within its platforms. “It’s a basic core value of Apple,” he said. “We don’t make products for a particular group of people; we make products for everybody. We feel very strongly that everyone deserves an equal opportunity and equal access.”

Ultimately, that’s the point with Apple’s approach to accessibility. The company builds all these features into its basic devices, which means people who need them aren’t forced into paying an accessibility tax in order to access the features they need. 

“Apple’s approach to accessibility is unlike any other,” said Cook in a statement. “Now, with Apple Intelligence, we are bringing powerful new capabilities into our accessibility features while maintaining our foundational commitment to privacy by design.”

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Source:: Computer World

By Hisan Kidwai With AI ballooning memory prices, it seems like the budget segment in India has been abandoned…
The post HMD Vibe 2 5G Launched in India With 120Hz Display & 6,000mAh Battery appeared first on Fossbytes.

Source:: Fossbytes

By Peter Horan Artly’s robotic barista system, Jarvis, is already serving coffee in Portland while using computer vision and motion capture technology trained on champion barista Joe Yang. The company believes automation can preserve craftsmanship rather than replace it.

Source:: Digital Trends

By Shikhar Mehrotra Google confirmed a Snapchat integration, a new UI, and strong hints at Wallet and Tasks support. It’s the update the feature actually needed.

Source:: Digital Trends

By Deepti Pathak KRAFTON has officially rolled out the BGMI 4.4 update in India as the game celebrates its…
The post BGMI 4.4 Update: Glacier M416, Mummy Crate, Dinoground & All New Features appeared first on Fossbytes.

Source:: Fossbytes

Mi az, ami elsőként megfog a lobbyban?

K: Mivel ütős az első benyomás egy online kaszinóban?

V: Az első pillanatban általában a vizuális rendezettség és a személyre szabhatóság számít: a főoldal elrendezése, kiemelt játékok, gyors hozzáférés a kedvencekhez, valamint az átlátható menük mind hozzájárulnak ahhoz, hogy a látogatás barátságosnak tűnjön.

K: Mitől lesz a lobby „életre kelt” élmény, nem csak egy menürendszer?

V: Ha a lobby dinamikusan reagál — ajánl játékokat az ízlésedhez, felhozza a leggyakoribb kereséseket, és azonnal láthatóvá teszi a friss megjelenéseket vagy az újdonságokat — akkor már nem csak egy statikus belépő, hanem egy személyes ajánlófelületnek érződik.

Hogyan működnek a keresők és szűrők a gyakorlatban?

K: Mire jó egy jól megtervezett keresőmező a kaszinólobbyban?

V: A kereső abban segít, hogy gyorsan megtaláld a kívánt játékot, stílust vagy fejlesztőt anélkül, hogy végig kellene böngészned az összes kategóriát; ez főleg akkor kényelmes, ha tudod, mit szeretnél látni.

K: Milyen szűrők szoktak praktikusak lenni egy modern kaszinóban?

V: Gyakori szűrők a műfaj, fejlesztő, volatilitás, témavilág és a bizonyos funkciók szerinti szűrés. Ezek nem bizonyítanak semmit, csak rendezik a kínálatot, hogy a böngészés élménye gördülékenyebb legyen.

Mire jó a „kedvencek” és a személyes lobby? (lista)

K: Mit ad a „kedvencek” funkció a játékélményhez?

V: A kedvencek lehetővé teszik, hogy a későbbiekben gyorsan visszatérj a gyakran játszott vagy egyszerűen csak kedvelt címekhez; ez a személyes tér olyan, mint egy kis szekrény a kaszinóban, ahol a kedvenc emlékeidet tartod.

• Gyors hozzáférés a gyakori játékokhoz
• Saját válogatás a különféle témákból
• Egyéni rendezési lehetőségek (pl. szerző, megjelenés szerint)
• Értesítések az újdonságokról a kedvencek alapján

K: Lehet-e személyre szabni a lobby nézetét?

V: Igen, több kaszinó kínál különféle nézeteket és rendezési módokat: rácsos vagy lista nézet, nagyobb előnézeti képek, illetve a háttérséma módosítása – mindez attól függ, milyen élményt szeretnél, és hogyan szereted böngészni a kínálatot.

Gyakori kérdések a felhasználói élményről

K: Mit várhat egy felnőtt játékos, aki először lép be a lobbyba?

V: Egy első látogatáskor jó, ha könnyen áttekinthető a kínálat, azonnal láthatók az újdonságok, és van lehetőség személyes beállításokra; ez megadja az alapot ahhoz, hogy a későbbiekben gyorsan rátaláljon a saját favoritokra.

K: Vannak-e extrák a lobbyban, amik túlmutatnak a játékválasztáson?

V: Sok helyen találsz külön témájú válogatásokat, eseménynaptárat vagy archív cikkeket az újdonságokról; ezek a tartalmak segítenek abban, hogy ne csak játszani menj be, hanem közben inspirálódhass is a digitális szolgáltatótól kapott ajánlások alapján. Például ha valaki az olcsóbb belépőket keresi, gyakran hasznos lehet tájékozódni a minimális befizetési lehetőségekről, erről több információt találhat egy külön forrásban: https://mikulasiroda.hu/350-huf-minimalis-befizetes-kaszino/.

K: Mit érdemes észben tartani a lobby használata közben?

V: A legfontosabb, hogy a lobby egy eszköz az élmény testreszabására: használd a szűrőket és a kedvencek gyűjteményét, hogy az időd értékes legyen, de ne várj tőle több ígéretet, mint amit adhat — végső soron az élmény attól lesz jó, hogyan érzed magad közben.

Dettagli di design che fanno la differenza

Spesso non sono le grandi promesse a convincere, ma i piccoli accorgimenti: un’animazione sottile quando si apre una schermata, una palette di colori studiata per la sera, micro-interazioni che rispondono con un lieve feedback tattile su dispositivi mobili. Questi elementi contribuiscono a una sensazione di cura e qualità che si percepisce immediatamente, come entrare in una sala con luci giuste e poltrone comode invece che in un luogo anonimo.

Per chi osserva il fenomeno dal punto di vista dell’esperienza utente, ci sono interessanti riflessioni sulla relazione tra estetica e coinvolgimento; alcune fonti approfondiscono come atmosfera e comunicazione visiva influenzino la fruizione, ad esempio https://nelboscodelladea.com, che contiene spunti utili per capire queste scelte a livello sensoriale.

La sensazione del gioco dal vivo: studio, suono, presenza

Quando la riproduzione è in diretta, ciò che colpisce non è solo la meccanica, ma la qualità della scena: l’illuminazione calda, il suono pulito dei gettoni o una leggera riverberazione che ricorda una sala reale. Anche la presenza del personale in video gioca un ruolo: un croupier che parla in modo naturale, che sorride o che reagisce con una microespressione contribuisce a una connessione più umana rispetto a un’interfaccia fredda.

Le telecamere multiple e le inquadrature curate restituiscono dettagli che fanno sentire il tutto meno digitale e più «autentico»: i riflessi sul tavolo, il movimento della carta, il rumore dello scorrere delle fiches, piccoli elementi che ricreano la sensazione di prossimità senza la necessità di uscire di casa.

Servizi extra e piccoli privilegi

Ci sono servizi che, pur non rivoluzionando l’offerta, elevano l’esperienza quotidiana: risposte rapide dell’assistenza, traduzioni precise, la possibilità di regolare la luminosità o attivare modalità notturna, e contenuti curati come colonne sonore opzionali o tutorial video di presentazione non istruttivi ma orientati alla familiarizzazione visiva. Questi dettagli trasmettono attenzione verso l’utente e possono rendere una sessione più gradevole e personale.

Piccoli privilegi tangibili — come opzioni di personalizzazione dell’interfaccia o l’accesso a stanze dal design esclusivo — funzionano come finiture su un oggetto di qualità: non cambiano la sostanza, ma cambiano la percezione. La manutenzione regolare e aggiornamenti eleganti sono altrettanto importanti: eliminare frizioni tecniche e presentare novità con coerenza estetica crea fiducia nell’uso prolungato.

Pro e contro: un bilancio orientato all’esperienza

Mettere a confronto i vantaggi e gli svantaggi aiuta a restituire un quadro equilibrato senza eccessi. Qui l’attenzione resta sull’impatto emotivo e pratico di quei piccoli dettagli che conferiscono una sensazione premium.

• Pro: interfacce curate e coerenti che migliorano il piacere visivo e la facilità d’uso.
• Pro: esperienze live con elementi sensoriali (suono, luci, presenza umana) che avvicinano al contesto reale.
• Pro: servizi accessori e personalizzazioni che danno un senso di esclusività e controllo.

• Contro: l’enfasi sulla forma può talvolta oscurare la sostanza, generando aspettative diverse dalla realtà.
• Contro: alcuni dettagli di lusso sono soggettivi e non sempre giustificano costi aggiuntivi o limiti di accesso.
• Contro: l’abbondanza di opzioni visive e sonore può risultare dispersiva per chi preferisce semplicità e funzionalità essenziali.

In definitiva, l’intrattenimento dei casinò online che punta sui dettagli non è una questione di mera apparenza: è un progetto di esperienza. È la somma di molte piccole scelte — una grafica coerente, un suono di qualità, piccoli gesti di cura nei servizi — che costruisce una sensazione di valore. Per l’utente adulto che cerca qualcosa di più raffinato, questi elementi fanno spesso la differenza tra una serata qualsiasi e un momento che vale davvero la pena ricordare.

Esperienza d’uso: comfort e ritmo

L’accesso a una piattaforma di casinò online spesso somiglia a scegliere un locale per una serata: si valuta il livello di comfort, la musica, la luce e la velocità del servizio. Qui l’attenzione è sull’interfaccia, sui tempi di caricamento e sulla sensazione di scorrere tra le sezioni senza brusche interruzioni.

Gli elementi che rendono la seduta piacevole sono molteplici: un design chiaro che non confonde, ritmi di gioco che si adattano al proprio tempo libero e la possibilità di sospendere la sessione senza perdere il senso complessivo dell’esperienza. Tutto ciò favorisce un approccio rilassato, più simile a una serata di intrattenimento che a una competizione serrata.

Cosa colpisce al primo accesso

Al primo accesso ciò che spicca è spesso la cura della presentazione e la varietà dell’offerta. Palette di colori, icone leggibili e una disposizione logica delle categorie aiutano a orientarsi in modo immediato e piacevole.

Per chi ama confrontare notizie e panorama digitale, è interessante notare come alcuni siti e portali parlino di queste piattaforme in modo trasversale; a titolo informativo, si può consultare https://antennamediatorino.eu/ per approfondire discussioni sui media e l’intrattenimento online.

Di seguito, un breve elenco delle caratteristiche che solitamente catturano l’attenzione al primo impatto:

• Interfaccia grafica intuitiva e pulita, pensata per non sovraccaricare lo sguardo.
• Selezione evidente di giochi e opzioni, con filtri semplici da usare.
• Supporto multimediale (colonna sonora, animazioni leggere) che crea atmosfera senza essere invadente.

A cosa prepararsi: atmosfera e varietà

La parola chiave qui è varietà: dalle atmosfere più rilassate a quelle più vivaci, le opzioni sono pensate per accompagnare diverse modalità di divertimento. Ci sono proposte per chi cerca un sottofondo tranquillo e per chi preferisce una sessione più dinamica e social.

La varietà si percepisce anche nella narrativa visiva: temi differenti, ambientazioni evocative e modalità di presentazione che si adeguano all’umore del momento. Questo rende ogni visita unica, come cambiare locale senza spostarsi davvero dalla poltrona di casa.

Che cosa sorprende e cosa aspettarsi

Spesso sorprende la cura dei dettagli: piccole animazioni, feedback sonori calibrati e promozioni visive che non monopolizzano lo schermo. Questi elementi contribuiscono a creare una cornice piacevole che valorizza l’intrattenimento senza sovrastarlo.

Ci si può aspettare anche una progressione naturale delle sessioni: aperture giocose, momenti di scoperta grafica e pause per ritrovare il ritmo. Questo dà un senso di controllo al giocatore adulto che sceglie quando accelerare o rallentare senza pressioni esterne.

Conclusione: una scelta per una serata diversa

In definitiva, l’intrattenimento nei casinò online offre un modo contemporaneo di trascorrere una serata, con il vantaggio di poter calibrare comfort, ritmo e coinvolgimento. L’impressione generale è quella di un servizio pensato per offrire piacere immediato, economia di tempo e varietà estetica.

Per chi cerca un’esperienza serena e ben costruita, la proposta è semplice: esplorare con calma, apprezzare l’estetica e scegliere il proprio ritmo. È una forma di intrattenimento che mette al centro l’esperienza personale, offrendo momenti piacevoli senza pretendere altro che la volontà di vivere una serata diversa dal solito.

By Alina Maria Stan   Airbnb started as a way to book someone else’s spare room. It is now trying to become the app you never leave during a trip. The company’s summer 2026 release adds boutique hotels, car rentals, luggage storage, and thousands of new experiences to the platform. The hotel push is the most significant shift. Airbnb […] This story continues at The Next Web

Source:: The Next Web

Jamf has a new CEO: former CTO Beth Tschida. She succeeds previous CEO John Strosahl, who himself replaced Dean Hager on his retirement. Tschida has served as interim CEO since March.

Jamf-using IT pros should be pleased. Tschida is an engineer who joined the company in 2018 as senior vice president, engineering and became CTO four years later. She has led the company’s expansion into security as well as its ongoing mission in device management. She takes the helm as device management, and IT more generally, struggle with the potential and the peril of artificial intelligence deployment across industry.

‘We are making AI work on Apple’

“Over the last eight years, I’ve had the privilege of working with an exceptional team to build the leading platform for managing and securing Apple at work,” said Tschida in a statement. “Now, AI is reshaping how organizations work, and we are making AI work on Apple. We’re building autonomous management so devices manage themselves within boundaries, opening our platform so others can build AI tools directly with Jamf, and delivering the governance layer to deploy AI confidently. Everything we’re doing is built on the trust we’ve earned over two decades of making Apple simple, secure, and connected at scale. I’m energized by what’s ahead.”

Challenges and opportunities

Following its acquisition by Francisco Partners, Jamf is no longer a public company, but it faces a fresh set of challenges as it enters its 25th year of existence. The Apple ecosystem it is built around has utterly transformed, with Macs, iPhones, and iPads acting as peer players in enterprise IT.

The company’s specialized Apple-focused model faces fresh challenges from other more multipolar IT device management vendors, even while the scale of opportunity for Apple in the enterprise continues to grow. There are more Macs used in business today than ever before, the success of MacBook Neo has only boosted that fact, and the number of companies seeking MDM and security support across Apple’s platform continues to grow.

In fact, Apple recently entered the ring with its own very much expanded Apple Business product; as Hager said when that service originally launched, “When Apple innovates, Jamf celebrates,” arguing that Apple effectively grew its presence in enterprise IT — creating more opportunity for vendors such as Jamf – by doing so.

Regulation, security and control

Brian Decker, partner and co-Chief Investment Officer at Francisco Partners, certainly sees opportunity in the Apple-in-the-enterprise space. “We look forward to working with Beth as she builds on what this team has built and goes after the opportunity ahead in Apple enterprise management and security,” he said in a statement.

News of the promotion comes in the sleepy prelude to what may be Apple’s most important WWDC yet for enterprise professionals. Many business users have been somewhat reluctant to fully embrace AI services in their work and will be very curious to find out if Apple has figured out some way to support the conveniences of such services while retaining the data privacy regulators demand.

That’s certainly a need Tschida recognizes. When she discussed Jamf’s FedRAMP partnership with UberEther late last year, she said the goal was to “bring secure, Apple-first management and security solutions to highly regulated environments.” 

Getting ahead of AI adoption with Jamf

Jamf, of course, sees plenty of opportunities that can be unleashed by Ai, and it seems is ready to ramp up its offerings. It’s not a new initiative, as the company has been weaving AI into its own ecosystem for some time; indeed, as CTO, Tschida introduced Jamf AI Assistant in 2024, which she called a “game changer for Apple device management and security.” 

The company also recently introduced a beta version of its own AI tool for executive threat detection, designed to detect sophisticated attacks targeting high-value users. This trajectory makes it very unlikely the company will slow down its exploration of how AI can improve the world of Apple enterprise IT, while also protecting against shadow AI.

As Tschida told me today: “98% of organizations have employees using AI tools their IT team never sanctioned. That number is not going down. The organizations that figure out how to govern AI adoption on Apple, rather than just react to it, will have a real advantage. That is exactly what we are building at Jamf.”

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Source:: Computer World