The Rise of LLMs Is Not an Accident
By Purnendu Bala Over three decades, I’ve watched consumer behavior evolve across television, search, and social media. Each shift changed tactics, but not the underlying logic of decision-making. What I am watching happen right now is different. And I know I am not alone. Every seasoned marketing professional I speak to, whether they built their career in offline […] This story continues at The Next Web
Source:: The Next Web
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