YouTube will now pause livestream ads when chat engagement peaks
By Alina Maria Stan YouTube will now automatically hold back advertisements during livestreams when its systems detect that chat engagement has peaked, a change that prioritises collective viewer experience over ad impressions in real time. The platform announced the feature on Monday alongside a suite of updates to its live-streaming tools, including personal ad-free windows for viewers who purchase […] This story continues at The Next Web
Source:: The Next Web
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