By Alina Maria Stan Spotify on Wednesday launched Reserved by Spotify, turning the concert ticketing concept it unveiled last month into a live product. The feature automatically holds up to two concert tickets for Premium subscribers based on their listening habits, making Spotify the first audio streaming platform to offer dedicated pre-sale ticket access. The first artist to participate is indie-pop […] This story continues at The Next Web

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Apple execs are now acknowledging the company is going to need to raises prices to cope with higher component costs, particularly memory. Apple has been battling to avoid doing so, but warned this week that those efforts are “unsustainable.”

The price pressure is being felt across the tech industry. Omdia predicts the average selling price (ASP) of smartphones globally will increase by around 20% this year — partly because AI industry demands have pushed up RAM prices and partly because of rapid cost increases in processor production as a direct consequence of war in the Middle East. This impacts anything that uses memory or processors.

Apple must raise prices, CEO warns

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” current Apple CEO Tim Cook told the Wall Street Journal.

OK, so prices are going to go up. But how?

If Apple must raise prices, the way it does so matters. Will it increase prices across the board, or choose a subtle, strategic approach that protects margins while also maintaining rapidly accelerating market share growth?

Until now, Apple has been benefiting from the rising tide in memory prices. While competitors have been steadily increasing prices across the board, Apple introduced its first $599 laptop even as it eats into mid-range smartphone sales. 

To grow, or to grow less?

The PC industry is not growing (outside of Cupertino), and Apple and its investors already know that the inordinately high customer satisfaction ratings its platforms enjoy mean that when people switch to them they tend to stick around. That’s why it matters that Cook highlighted record switchers and first-time platform users during the company’s most recent fiscal call. Apple is growing new customers, people who are likely to sign-up for services, accessories, and future upgrades. Winning the customer is an investment in future performance.

When it comes to increasing prices, we’ve seen some gentle experimentation in the Mac mini line, where the entry-level $599 model was effectively replaced by a more expensive $799 SKU. There have been suggestions Apple could do the same with the $599 MacBook Neo, dumping the entry-level build in favor of the (better) $699 model. I’m not certain that’s the best approach. 

A matter of choice

I’d argue that the $599 price point is psychologically the best bit of marketing Apple has ever done as it draws new users to look at its platforms. I also think substantial numbers of people already shift up to the $699 version, if they can, making that entry-level price an incredibly effective marketing tool with which to woo customers. It looks like that approach is working; the MacBook Neo has led the Amazon Laptop Sales chart ever since it was introduced and is selling in huge quantities globally.

Francisco Jeronimo, IDC vice president for data and analytics, sees this, writing: “It will be interesting to see whether Apple raises prices across its entire portfolio or plays strategically by subsidizing its more affordable products to gain market share and grow its installed base.”

If Apple raises prices at the price sensitive, entry-level end of its market, it runs the risk of slowing its own resurgence. Given that a 10% price hike here is only worth around $60, the revenue generated might not justify blunting Apple’s offer to new users.

Pricing and strategy

But Apple isn’t defined by its entry-level markets. Its biggest earning opportunities continue to be generated by the aspirational middle class, who, while feeling the pinch of declining living standards in many markets, can still handle the price of a top-of-the-range iPhone Pro. A 10% price increase at that end of the market will generate a much more significant chunk of revenue – and since rival vendors are raising their prices at this end of the market, Apple can follow suit while still seeming affordable. It’s an approach that maintains growth while optimizing margins.

Apple generates roughly half its revenue from iPhone sales, with the Pro and Pro Max devices accounting for a significant chunk of that money. Consumers looking to buy one of Apple’s high-end devices are likely to be less price-sensitive than those making purchases at the low- and mid-points of the company’s market range. 

With that in mind, it makes more sense for the company to raise prices at the top, while working to maintain the cost of entry at the lower end. It could, of course, raise prices universally, but doing so makes less sense.

What next?

Whatever strategy Apple adopts, company leadership is clear that component pricing is hitting hard. “We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line,” Cook said.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon and subscribe to The Core for your daily fix of Apple News.

Source:: Computer World

By Shimul Sood Palmier Pro is an open-source video editor that lets AI assistants like Claude organize, generate, and edit content directly inside a project timeline.

Source:: Digital Trends

By Deepti Pathak Roblox is expanding its safety features for younger players. The platform has launched Roblox Kids and…
The post Roblox Expands Kids and Select Accounts With New Safety Features in India appeared first on Fossbytes.

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By Vikhyaat Vivek Honor Watch 6 is launching globally with a 35-day battery claim, bright display, wet touch controls, and dedicated football and badminton tracking modes.

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By Vikhyaat Vivek MIT researchers have developed an AI memory system that lets robots remember objects, locations, and details from real-world environments over time.

Source:: Digital Trends

France’s OVHcloud is moving beyond cloud infrastructure into frontier AI model development, a shift that could test whether Europe can produce another serious alternative to US and Chinese AI systems.

The company, one of Europe’s leading homegrown cloud providers, plans to train a family of models from scratch and aims to open-source them once they meet its performance targets, CEO Octave Klaba told Reuters.

The move would put OVHcloud in closer comparison with Mistral AI, the Paris-based model developer that has become Europe’s most visible challenger to US AI labs.

Klaba said the economics of building advanced AI models have changed, with improvements in chips, training methods, and synthetic data reducing the cost of a project that may once have required about $1.15 billion (€1 billion) to now cost less than $230 million (€200 million).

Reuters reported that OVHcloud said one of its models has completed pre-training on Jupiter, the Germany-based EuroHPC supercomputer described as Europe’s fastest and its first exascale system, though the company has not yet disclosed detailed performance benchmarks.

This comes as European governments and enterprises are increasingly having to assess AI infrastructure through the lens of data governance and continuity of access, rather than performance alone.

Those concerns were sharpened this month after Anthropic said a US government export-control directive required it to suspend access to its Fable 5 and Mythos 5 models by foreign nationals inside and outside the US.

Training is only the opening cost

OVHcloud’s lower cost estimate does not capture the full cost of becoming a frontier AI model provider, said Neil Shah, vice president for research and partner at Counterpoint Research.

The $230 million (€200 million) figure likely refers mainly to the initial training run, Shah said. Once trained, however, models require continued investment because they can become depreciating assets if they are not improved with fresh data.

OVHcloud would also need to spend on fine-tuning, post-training, sovereign infrastructure, storage, security, distribution, and enterprise support. It would also need enough scale to make model serving economically viable against established AI providers such as Google and Anthropic.

“Model is seen as a depreciating asset if it is not consistently trained and kept fresh with the data,” Shah said.

That makes OVHcloud’s plan a test not only of technical capability, but also of policy support and economic viability. If the company falls short, enterprises may be reluctant to shift workloads away from more established models.

The lower training cost could still give OVHcloud a credible starting point, said Charlie Dai, principal analyst at Forrester.

The budget range can be enough to produce a credible frontier model as efficiency gains reduce the cost of entry, Dai said. But enterprise competitiveness will depend on sustained capabilities beyond training, including inference efficiency, data pipelines, evaluation frameworks, and ecosystem reach.

Buyers need proof

OVHcloud’s plan remains an expression of intent rather than demonstrated capability, said Sanchit Vir Gogia, chief analyst at Greyhound Research, pointing to the absence of published benchmarks and other details.

“$200 million now buys a serious training run,” Gogia said. “It does not buy a serious enterprise AI franchise.”

Gogia said questions around sovereignty also extend to the infrastructure used to train the model, noting that pre-training was run on Jupiter rather than on infrastructure owned or controlled by OVHcloud.

The system is a publicly owned European supercomputer in Germany that runs on American silicon, Gogia said, adding that this shows how partial European AI sovereignty remains.

CIOs will need evidence that the models can be supported in production, governed effectively, audited when needed, and exited without major disruption.

Gogia said a European-owned model could reduce some dependence on US and Chinese providers, but would not remove jurisdictional risk. “Sovereignty does not abolish the off switch,” he said. “It changes whose hand rests upon it.”

OVHcloud’s move into model development could also alter the lock-in risks enterprises need to assess, Gogia said. Customers may be able to move cloud infrastructure later, but find it harder to shift AI workloads once applications and processes are built around a provider’s models and governance tools.

Source:: Computer World

By Deepti Pathak Google has released its June Pixel Drop update for compatible Pixel smartphones, bringing a mix of…
The post June Pixel Drop: New camera features, Gemini improvements and more appeared first on Fossbytes.

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By Alina Maria Stan China’s top diplomat Wang Yi announced on Wednesday that Beijing is “accelerating the establishment of a global AI cooperation organization” and invited all countries to join. The comments came as the G7 summit in France wrapped up with discussions about giving “trusted partners” access to leading US AI models, according to Reuters. Two competing visions […] This story continues at The Next Web

Source:: The Next Web

By Ana-Maria Stanciuc A federal court has temporarily shut down what the US Federal Trade Commission describes as a sprawling enterprise of deceptive subscription apps, freezing the operations of 15 corporations and eight individuals accused of charging consumers without permission and making cancellation deliberately hard. The order, granted at the agency’s request, came alongside a complaint filed on […] This story continues at The Next Web

Source:: The Next Web

Adobe’s Firefly Graph is now available to Creative Cloud customers, offering a node-based workflow tool designed to help business create content at scale with generative AI (genAI). 

With Firefly Graph, users can connect multiple tools in visual workflow, with each “node” performing a specific task before passing its output to the next node. This gives creative professionals more control over generated outputs, according to Adobe, and makes it easier to try out ideas by swapping, adjusting or adding components.

For example, a user could start with a text prompt box that connects to a node that generates an image using an AI model from Adobe or third-parties such as Google and OpenAI. Further along the chain, the user could add nodes to remove a background or upscale an image, for instance, before producing an image, video or other asset ready for use.

Changing one aspect, such as adding a reference image or adapting the text prompt, would change the final output.

It’s an approach similar to node-based workflow tools such as ComfyUI — a startup valued at $500 million which claims more than 4 million users. Others include Weavy, acquired by Figma last year for a reported $200 million. 

With so many AI tools available to creative professionals, workflows can get complex and hard to replicate, said Elliot Sedegah, senior product marketing manager at Adobe. Firefly Graph provides access to more than 300 different node types, including images, video editing and AI generation tools across Adobe’s portfolio and third-party tools. 

“Whether you’re working at a mom-and-pop shop or a larger enterprise, you’re looking for consistency and then bringing that into a workflow so that you’re not hopping in and out of different tools,” he said. “Putting all that together takes massive amount of time, and sometimes it’s very difficult to even know what you did.”

Once created, workflows can be shared across an organization as repeatable processes for other individuals or teams to use. “Think of that rock star creative that you have and the recipes they create: those are now canonized as workflows, as assets, that the rest of the organization can take and reuse over and over again,” said Sedegah.

In addition, while creative professionals are needed to created high quality assets, reusable workflows can be put into the hands of broader teams to create content for large audiences, said Sedegah.

Firefly Graph addresses a challenge that most large creative organizations face, said Lisa Gately, principal analyst at Forrester — namely that their best creative workflows “live inside the heads of a few experts.

“Teams can generate images and video with AI, but reproducing the exact sequences of creative decisions, model selections, edits, and refinements that lead to a high-quality result is difficult and inconsistent. Firefly Graph turns those workflows into reusable assets,” she said.

While other node-based workflows aim to address similar problems, Adobe’s pitch is that Firefly Graph provides customers with the benefit of integration into its product suite. 

“Firefly is a full, broader AI creative studio, not just a node-based tool, so [Firefly Graph] is a part of a bigger picture,” said Sedegah. “The strength is having everything in one place with the tools that people know.” 

“Where Adobe differentiates is in enterprise integration,” said Gately, with Adobe connecting Firefly Graph to a range of other Adobe tools. Those include Creative Cloud applications; Firefly Boards for ideation; and Firefly Creative Production. 

“The workflow becomes part of a broader content supply chain instead of a standalone creation tool,” she said. ”Organizations committed to other tools are unlikely to migrate for a node-based canvas — making a change is about the broader content supply chain.”

Project Firefly is available now to Adobe Creative Cloud for Enterprise subscribers (pricing details were not immediately available), and in a public beta for individual users; the wait list sign up is available here.

Source:: Computer World

Beth Tschida, who became Jamf CEO in May after serving as CTO and as interim CEO, is the first woman to lead the company in its near 25-year history. I spoke with her this week at the London Jamf Nation event, where the company introduced its new AI Governance solution.

How the transition to CEO is going 

“It’s been a great privilege and an adjustment,” she said. “Jamf has always been a company deeply focused on culture, which is exactly why I love being here. Having the ability to influence and improve that culture from this role is something I feel very supported in doing.”

The last few years have seen a variety of changes at Jamf, which was briefly a public company. “We’ve come through a period of change, not all of it easy,” Tschida said. “But we now have a great partnership with Francisco Partners. We’re private, we’re focused on solving customer problems, and we’re finding ways to lean into what we’re good at.”

Women in tech and mentorship

Tschida is a good choice to lead a software engineering company, as she’s an engineer herself. She originally joined Jamf as vice president for software engineering in 2018, moving up to CTO in 2022. She’s also one of the few women in leadership positions in tech. (To Jamf’s credit, the company also has CIO Linh Lam on its team.)

“I think it’s important for women to stay deep in the tech, build their skills and find their voice confidently,” Tschida said. “You’ll never know all the technology out there. Nobody does. What matters is the ability to keep adapting and evolving.”

Tschida stressed the importance of mentorship. “I feel very honored to have a chance to be a role model for other women,” she said. “I had women who forged a path for me, including a female CIO early in my career who I asked to mentor me and learned an enormous amount from. I’m certainly not the first woman in tech, but I do want to play my part in helping others grow in their careers.

“Ultimately, I want to be respected for what I do, not for my gender. That’s how everyone should be judged.”

AI Governance

Tschida’s product focus means she knows what matters to Jamf. “If you focus on the problems customers have and how your product can help fix them, that’ll take you to where you want to go.”

For many in the enterprise, both in and beyond the Apple space, the next big problem is AI — how to deploy it, how to manage it, and how to regulate it.

AI Governance is a new Jamf solution that has been developed in response to those pain points. Countless surveys, including Jamf’s own data, show that AI is being widely used across every company, but IT lacks visibility into its use. It’s hard to know what data is being shared with AI tools, which services are being used, and how to report on that use effectively — particularly in regulated industries.

AI Governance is designed to make it possible for anyone managing an Apple fleet to get granular insight into AI use across their Mac, iPhone, and iPad devices. It uses telemetrics to shed light on that use, offers governance and management tools to help IT gain better oversight and control over it, and provides highly comprehensive reporting tools suitable for internal or regulatory review.

“AI is happening whether organizations know it or not,” said Tschida. “That’s the problem. You can try to block it, but that’s very hard to do well. It’s far better to build visibility and governance around it.”

The offering makes it possible for companies to enable the AI use they already know is taking place while protecting corporate interests and enabling fast and accurate reporting. You can find out more details here.

Jamf

Empowering better AI

Jamf’s approach is focused on endpoint management. AI Governance means IT can see what’s running on a device, categorize it, and understand what AI tools and models are in use. “If you know how people are running AI on your fleet, you can open it up safely. Then all of your customers and employees can find their way to figure out how AI is going to optimize their workforce,” she said.

What does that look like in practice? Think of it as an orchestration layer. IT can define different AI configurations for different teams: HR might use one set of models, engineers another. And admins can apply opinionated postures per group: what models are permitted, what cloud services they connect to, what’s visible to IT versus the CISO versus the CFO. “It’s an extension of what Jamf has always done, it just now applies to AI endpoints too.”

What about regulatory complexity across geographies? “A lot of governance controls are shared across regulations; a good base set is a healthy way to run regardless. But each regulation has its own twists. Our mission is to make sure customers operating in different markets can expand on that base and fit the specific models and regulations they need, getting the right configurations to the right devices.”

Managers must prepare for AI cost challenges

There’s a second dimension beyond management — cost. The industry is developing quickly, with new AI models appearing almost every week. Yesterday’s leading LLM is tomorrow’s fading star, even while the cost of AI infrastructure goes through the roof. As that churn slows, investors will want to start seeing returns on their bets, which is why token costs — the price of running AI services, at least in the cloud — are climbing fast.  

As costs become more realistic, that’s going to change the nature of AI deployment from the laissez-faire, anything goes approach to a more strategic management of such use. “Models keep dropping fast, but token costs are only going to go up,” said Tschida.

“Organizations will need to decide: just because you can build something with AI, should you? What’s the right model for what work? We’re helping customers move from, ‘We’ll just block it’ or ‘We’ll turn it on and hope for the best,’ toward a place where they have a real viewpoint and can manage and change that viewpoint over time.”

The ever-changing AI world is also prompting Jamf to make more of its APIs externally available. “We’re used across every industry and every geography, at every scale,” said Tschida. “There’s no way we can build every workflow every customer needs, we’d never get to all of them.”

Embracing openness also helps build future foundations. “Thinking about where we’re heading next — agentic endpoint management — having platform APIs allows our customers to build things they can imagine, that we can learn from, in a way that solves their specific problems.”

Apple, WWDC, and the enterprise

Tschida’s comments come shortly after WWDC 2026, where Apple introduced a raft of AI advances that formed a strong foundation for its future, improvements that matter to Jamf. “When Apple innovates, Jamf celebrates,” she said.

“Apple is doing great things in their AI ecosystem, revamping Siri, expanding their AI capabilities, making Apple the platform people want to run AI on because those machines simply perform better. Our job is to take what Apple builds and bring it into the enterprise in the way that enterprises actually need it.”

Most of the industry recognizes that Apple’s enterprise story has changed dramatically as its products see accelerating use, and momentum is not slowing. Tschida reflected on how just a few years ago, Apple in the enterprise was an option in employee choice programs. “Now it’s becoming the clear choice,” she said. “We expect that trend to continue. And the more Apple invests in AI running natively on device, the stronger that argument gets.”

Where is Jamf going?

AI Governance is a unique answer to an increasingly important set of questions that are now beginning to affect the IT management of Apple’s platforms. (It’s not clear whether anything as sophisticated exists for other platforms at al, but as the need to manage AI grows, demand for such solutions will grow.)

Ultimately, the company’s latest move reflects Jamf’s inherent strategy under its new CEO. “Focus on customers, listen to them, solve their problems, and don’t throw tech at it. Ask: what’s the problem? Can we solve it? That focus is what takes you where you need to go.

“We’re on a good trajectory, customers stay with us, and the culture has always underpinned us. Now we’re finding ways to lean into it even further,” she said.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon and subscribe to The Core.

Source:: Computer World

By Vikhyaat Vivek Xreal Aura is now open for reservations, bringing Android XR, Gemini, and spatial computing to tethered smart glasses expected to launch in Fall 2026.

Source:: Digital Trends

By Paulo Vargas Samsung Display’s AWE USA showcase puts RGB OLEDoS at the center of its XR ambitions, with ultra-bright panels for MR headsets, prototype smart glasses, and longer-term spatial display concepts.

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By Shikhar Mehrotra Samsung’s next Galaxy AI feature takes a photo of your dog or cat and uses AI to flag potential health issues before they become a vet emergency.

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By Shikhar Mehrotra The Osmo Pocket 4P is DJI’s most capable pocket gimbal yet, starting at roughly $562 in China with no global timing to be announced.

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By Deepti Pathak The Battlegrounds Mobile India Pro Series (BMPS) 2026 has finally reached its most crucial point after…
The post BMPS 2026 Grand Finals Set for Jaipur as 16 Teams Battle for ₹4 Crore Prize appeared first on Fossbytes.

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By Ana Maria Constantin A man with ALS has been using a brain implant to speak independently for more than 3,800 hours over the past two years, producing nearly 2 million words with an average speed of 56 words per minute. The study, published Monday in Nature Medicine by researchers at the University of California, Davis, represents the longest […] This story continues at The Next Web

Source:: The Next Web

OpenAI has signed a partnership agreement with Visa that allows the company’s AI agents to use the payment card for e-commerce transactions. The agreements lets users shop for everything from groceries and diapers to airline tickets without having to manually enter a lot of information.

“As AI agents become active participants in the economy, Visa’s focus is on ensuring that transactions are reliable, secure, and seamless,” Visa Chief Product and Strategy Officer Jack Forestell said in a statement, according to AP.

The pact means AI agents can complete purchases on a user’s behalf at virtually any merchant that accepts Visa. Details about the financial terms of the agreement, or whether specific transaction fees will apply, were not immediately detailed.

Source:: Computer World

By Shimul Sood Microsoft is bringing Copilot Cowork to businesses worldwide, promising an AI agent that can complete complex, multi-step tasks while offering flexible pay-as-you-go pricing.

Source:: Digital Trends